Apollo Septem (APO) - Business model in DetailsExecutive summary

Apollo Septem’s goal is to build a truly decentralized society, governed by democratic
values, where all the participants have the right to sustain their beliefs and where
everyone feels secure and fairly rewarded.
By using a strong technological foundation, the project will regain the freedom of art
and artists.
The main shortcomings addressed by Apollo Septem are:
• The lack of self-governance of artists’ community;
• The art industry centralization and control assumed by third parties;
• The expensiveness of the available online tools;
• The expensiveness and reliability of the art pieces’ authenticity veri􀏐ication.

1.The token as a tool

The token will work as a tool and was designed to:
• Incentivize the supporters of the community;
• Grow as a natural currency for art and artists;
• Reflect the real value of the art industry;
• Protect the artists’ community against inflation;
• Enable and sustain democracy within the community.
The art consumers will have the following main advantages:
• Setting direct contact with the artists themselves;
• Possibility to obtain discounts based on the costumer total score;
• Possibility to finance and hold art shares;
• Priority when visiting the online galleries.

Market vs. Community

Apollo Septem is not aiming at becoming a commercial enterprise, but at further
developing and sustaining a community. For this reason, the general term of “market”
has been replaced by the Global Art Community concept.
Pushing this approach further, the team is developing a new ecosystem with strong
core fundamentals and values that are:
• Freedom;
• Transparency;
• Equity.

This is why Apollo Septem started to design the project envisaging a metamorphosis
of the following concepts:
• Market becomes Community
• Centralized becomes Decentralized
• Governance becomes Self-governance
• Business becomes Community Collaboration
• Finance becomes Equal Opportunities
With this approach in mind, Apollo Septem is designing an All-in-One Platform to be
the baseline for the entire Community.

Starting point

The core features that Apollo Septem envisions and proposes are:

Online Shop – the community existence and development will be fueled by the APO
token that will become the main value transfer method inside the platform, by
offering important discounts for its usage.

Financing Platform – independent financing events audited by the Community will
fuel the art development.

Virtual Galleries (includes VR) – the content of the modern online galleries will be
primarily 2D, as 3D would not the optimal solution for user perception because of
most devices’ display limitations. VR will in any case produce a much better user
experience. This feature will empower the artist to present and transfer his work to
the art collectors in an easy and straightforward way. The numbers of visitors will
thus increase significantly, giving the possibility to a high number of art lovers and
collectors to admire the exhibited pieces. Further new communities will have the
opportunity to explore art.

Peer-to-peer Ownership Transfer – lean and transparent transfer of ownership from
one individual to another, empowered by the use of blockchain capabilities.

Online Shares Offerings – the possibility to split the ownership of an art piece in
shares. A buyer of such shares will thus have the possibility to monetize his holdings
once the partially-owned art work is sold.

Authenticity verification of the art pieces, embedded into the platform. A Certificate
of Authenticity will be issued once the art piece is registered on the platform and

Distributed Storage System – collaboration with a consolidated storage platform
that will offer a low cost and secure solution.

Request For Art Work – possibility for the art collectors to organize competitions
between artists for pre-ordered masterpieces.

Model and concept

Apollo Septem Platform will run using low fees, necessary for the future development
of the community. Details on the fees application, as well as on the rewards system
split by role follow further on.

Table 1: Model And Concet for Artists

Apollo Septem Foundation and voting rights

The foundation will work only as a vehicle that the community can use for future
developments and promotion. The right of voting will be assigned as follows:


Apollo Septem will organize a transparent online event in order to invite the
community to apply for a Promoter role. After the initial selection, the promoters can
present sustainable strategies and work together with Apollo Septem Foundation to
promote the community.
The selection criteria will be published in a second version of the whitepaper and will
be transparent for everyone. Indicatively, the following ones will be considered, but
the list is not final nor exhaustive:
• Experience;
• Art knowledge;
• Commitment to respect the Apollo Septem values;
• Geography.