SHIFT.cash Announcements - A new exchange, an interview with Bogdan Fiedur and also something very interesting
Just over a week is left until the end of our ICO, 93% of all tokens are sold. If you are still thinking about buying, you should do it now and get an extra 5% bonus tokens. In the meantime we are actively negotiating with several exchanges. Today we are happy to announce the start of negotiations with Cryptopia. We remind you that SCASH will be available on the exchanges is April.
And now we present you an interview
with SHIFT.cash blockchain adviser Bogdan Fiedur. He shared his opinion
about the project and talked about the prospects of using blockchain
technology in FinTech projects.
Finally, a new article
from the shift.cash blog. We tried to figure out what problems are
facing businesses in the digital economy and what lies ahead.
CryptoBridge’s Ninth Staking Payout to BridgeCoin Stakers! | April 15th 2018
This week CryptoBridge have distributed the equivalent 6.50198356 BTC or approximately $53,810.41594256! The last payout distributed to all BridgeCoin stakers wasapproximately 8.20592491BTC or approximately $56,620.88! at the time (March 30th 2018)
This period was from 2018–04–01 00:00:00 to 2018–04–14 23:59:59 GMT+2. Staking positions are calculated proportionally on a daily basis.
Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
Marketing is one of the focal points of any business that seeks to garner interest from customers, as it includes virtually all customer-related activities; from developing products consumers will enjoy, to attracting customers, maintaining a customer base, serving the customer and ensuring they are satisfied. The end goal of marketing is to achieve customer interest and satisfaction. Digital marketing is the marketing of products or services through digital technologies. Since the 1990’s, digital advertising expenditures have consistently increased, as more and more consumers spend time (and money) online. Digital advertising is valuable not only because it helps to garner interest for a product or service, but also because it allows for 24/7 customer support online, which improves lines of communication between the firm and the consumer and allows the firm to evaluate feedback from customers.
Along with digital advertising comes increased scrutiny, as consumers can express
negative opinions about a business just as easily as they could positive. For this reason, large firms hire social media managers, personal relations managers, and other positions whose main responsibility is maintaining a positive image for the firm.
Businesses encourage feedback from customers through online sources, websites, and blogs which gives consumers a voice and lets them feel important. Ignoring digital advertising is no longer an option for businesses looking to keep up with competition.
The potential reach of channels such as Facebook, YouTube and Twitter continue to expand as worldwide adoption continues. The open lines of communication create unique opportunities that are unavailable with traditional marketing.
Affiliate marketing is a facet of digital marketing that is largely performance-based in which a business rewards affiliates for bringing visitors to their website or for bringing in paying customers. While affiliate marketing can sometimes be overlooked in favor of more traditional marketing techniques, the power of celebrity and influencer endorsements remains a powerful tool at a business’ disposal, as it allows consumers to be introduced to products or services by someone who they already relate to.
At its core, affiliate marketing is about the relationships between three parties:
The publisher is the individual or company that is advertising the product or service in exchange for commissions. The advertiser provides the publisher with some sort of content (banners, links, ads, phone numbers, promotional codes, graphics, etc) which they post on their website or social media outlets to garner attention for the company. Finally, the customer is the individual who is being called to action. They are the ones who see an advertisement and are expected to either visit the website, fill out forms to register, or purchase a product. This is known as a conversion. Social media marketing is making use of social media platforms to promote a product or service. Besides the advantages of increased reach and instant exchange of information, social media marketing provides companies with unique access to market-related data. Unlike traditional marketing research methods such as surveys, focus groups, and data mining which are time-consuming and can be very costly, marketers can use social media to obtain real-time information about consumer behavior and viewpoints and receive instant feedback. This can be extremely useful in such a dynamic, competitive and fast-paced global marketplace.
The graph above displays the expenditures on social media marketing in the United States alone, and the projected values for 2018 and 2019.
Social media marketing in the United States takes up a large portion of global digital advertising expenditures, as companies continue to look for cost-effective ways to reach their target demographics. Globally, social media marketing expenditures are expected to total $36 billion in 2017, with a majority coming from North America.