Here’s a little announcement for what's to come regarding Decred's design development.
Our goal was to create an engaging and recognisable identity and design
direction to represent Decred across different platforms and contexts.
We’ve worked out a common vision and a set of principles with Decred
core team to bring longevity, togetherness, and representation for it
both as a cryptocurrency and as a project in any environment.
The estimated launch for the new visual identity and design direction is February 2017.
What to expect:
- The new visual identity and design system
- New Decred main site
- New designs for the key platforms (docs, forum, social media, webwallet, decrediton, mainnet etc)
- Visual communication toolkit (graphical assets, icons, illustrations, typography, useful guides etc)
It is needed to make it easier to tell about Decred. For this we’ve
created the visual communication toolkit. Anyone who wishes to represent
Decred can use it. It contains a set of simple + practical tools and
guides for different contexts – e.g. for creating marketing materials,
information/communication design or application design.
The main site and key platforms received a design overhaul for a
consistent and professional representation of Decred. The wider goal is
the create international awareness and legitimacy. For new (and old)
users the goal is to help with the on-boarding process, building
understanding of Decred as well improving the general experience.
If anyone plans or is currently creating new graphical content, I
recommend not to use any pre-released, copied or re-drawn logos and
symbols you might have already seen. Instead use “Decred" logotype (without symbol) or “DCR"
in a simple, clean and bold textual form (e.g. typeface: Montserrat
Bold) until the appropriate files and the toolkit is released. This will
help avoid wrong first impressions and any possible confusion.