Hello, everyone…Usagi here!
In this update, as we explore important ALIS design concepts, I would like to share the thought process behind the birth and development of the ALIS design, which is intended to be an interconnected and robust framework, viable not only in the present climate, but over the long term as a highly relevant information platform of user interconnectedness and engagement.
As you all may know, ALIS places a very high priority on UX (User Experience). While the intricate details of UXD (User Experience Design) will not be discussed here, as we explore the basic framework of the ALIS design, important concepts such as structure, requirements, and strategy will be discussed.
With that taken care of, let’s first talk strategy!Persona
What type of people are we aiming to engage?1st persona
Lets take, for example, a Mr. “Hajime Takeda.” It’s important that new users like Hajime don’t get discouraged and give up easily. To successfully establish new usership, folks like Hajime need to feel confident. For example, “I want to write articles for ALIS,” “If I were on ALIS I could be successful” and “That was fun! I gotta do this again!” are all attitudes we should seek to engender in new users.
However, since it is important for ALIS to provide high-quality, unique content from the outset, we are also going to talk about another persona, “Nishimura Kenichi” (“Ken”).2nd persona
Ken is an experienced blogger who already has a well-honed craft and makes enough money to support himself via his writing. His work provides ALIS two invaluable services. Namely, supporting the platform with high-quality content and — equally as important — supporting new users such as the aforementioned rookie Hajime. Seasoned writers like Ken provide an invaluable example for new users. Through giving advice, networking, and guiding new users into their plan for growth on the platform, users like Ken are what keep users like Hajime around for the long haul.Customer Journey Map
How will new users find out about ALIS? How will we keep them actively engaged?Writer
After a new writer hears about ALIS, and is inspired to try their hand at writing some articles, user engagement and activity come into play. When writers receive myriad and sufficient feedback and engagement from the community, a cycle is set into place. Via this feedback from other writers and users, a cyclic flow begins. More ideas for articles are generated, and the desire to contribute to the ALIS platform increases, resulting in ever more feedback and engagement. Users become emotionally involved, and invested in the platform with feeling, as relationships are forged and blogs and articles become more and more serialized in nature as a result of return posting.Contents Miner
Content miners, even if they are not bloggers themselves, help clear the way for the highest quality articles, ensuring that the flow of information and engagement remains conducive to stable and steady growth for the platform.Tone & Manner
What types of color schemes do our target audience prefer? We should first discuss the color schemes popular in current social media.
To select an effective color scheme for ALIS, we zeroed in on which colors were preferred by our target usership based on existing, established social media and popular companies. We found that our target persona prefers words like “refreshing,” “modern,” “innovative,” and “smart” (see figure above). When we convert the above figure to a color scheme, it becomes as follows.
A cool color scheme seems to work more effectively when combined with colors like navy, or a mix of white and gray. When applied to the various, established social media groups this target persona already prefers, the effect can be seen as follows.
We chose the ALIS color scheme after carefully considering these factors, and narrowing down the options the a few optimal schemes.Metephor & Philosophy
If we wish to symbolize the essence of ALIS, one might say it is a platform that is “sharp” and “warm,” meaning refined and conducive to attracting high-quality, well-written and relatable content from various authors. In essence, ALIS is simply a robust and innovative framework content creators can utilize, and not an overtly “promotional” platform, in and of itself.Information Architecture
So, what kind of page do we want ALIS to look like, ultimately?
Before creating the information design of ALIS, we discussed and compared the designs of other social media such as Medium, Note, and Steemit. By way of this study and analysis, we arrived at our consensus for what we consider to be the most optimal information design.
For example, we have eliminated what may currently be unnecessary functions, and are planning to make the design as simple as possible in view of facilitating future developments in the beta version. Though simple in design, we have established a robust and solid foundation and framework, which can easily be built upon in the future, and revised, without having to start from zero each time a redesign or revision may be called for.
This has been an overview of the ALIS design’s origins. You can check out the design in full via the following article. As always, ALIS is constantly accepting feedback and ideas via invision. We’re waiting to hear from you!
・ALIS_SP version https://invis.io/GNF0FS8R8
・ALIS_PC version https://invis.io/NVF0FSW2B