E4ROW Ether for the rest of the world

  • E4ROW Mission

    E4ROW's mission is to aggressively expand the universe of Ether users by bringing Ether-based apps to the global online/mobile gaming markets. The E4ROW contract that is at the core of these apps enables players to bet and win Ether in a secure and transparent manner. These fun games will introduce Ether to millions of new users, thus increasing the overall adoption, viability and value of Ether.

    Unlike other crypto-ventures that are marketing to the extremely limited, technologically savvy community of those familiar with cryptocurrencies, E4ROW is attempting to break into the infinitely larger market of online and mobile gamers to create a tidal wave of new Ether users unlike anything previously seen in Ether’s history. Unlike many Ethereum projects that seek to raise crowdfunding based upon vaporware, products in perpetual development or lofty plans, E4ROW is professionally developed software that is done, tested, and ready for market.


    By far, the most popular card game app is Poker -The online poker market represents millions upon millions of potential new Ether users, many of whom are currently used to playing poker with valueless ‘virtual coins’, or who may not be comfortable trusting online casinos with real currency. If you visit the Google Play store and search the keyword 'poker', you will find no less than 250 apps, many of which have over a million downloads. With an estimated 100 million+ poker players worldwide, it is an exceptionally massive market. 


    Therefore, in accordance with our mission to bring Ether to the masses, we are proud to announce the release of the first Android app featuring the E4ROW contract, Uncle Finney's Poker. Uncle Finney's Poker is an Android poker app that allows players to bet and win Ether (actually, Finney, thousandths of an Ether) rather than the valueless virtual coins that appear in other apps. Uncle Finney's Poker is available for download NOW.

    Built into Uncle Finney's Poker is an easy-to-use Ether wallet that enables
    users to store, send and receive Ether. Players will soon realize that
    Ether is an exciting and useful currency beyond the gaming environment.
    It is by this novel method we aim to grow the Etherverse like no other,
    by putting Ether in the hands of millions of people who were previously
    non-Ether users


    In order to play poker or any other online betting game with real funds, whether fiat or crypto, online casinos require players to deposit funds in advance of play; then, if the casino is honest, hacker-resistant and has competent programmers, they will pay the funds to the winners. This leap of faith is a barrier for many players and is one of the reasons that most gaming apps utilize worthless, cartoon coins instead of real currency.

    With Uncle Finney's Poker and all the future games that will feature the E4ROW escrow contract, players do not need to deposit funds or set up an account with a casino or gambling website - instead, Ether bets are directly managed by the E4ROW contract in real-time. There is no casino, rather, the contract simply acts as a secure, short-term escrow holder. Players no longer need to wonder about whether the casino or hackers will steal their funds - E4ROW can only pay the funds back to the players, with no other option. Since there is no casino, no gambling website, and no company that is acting as a custodian for players' funds in a gaint bank account, and since Ether is not a recognized currency in many countries, this novel approach may also legitimately avoid some gambling restrictions.


    Uncle Finney's Poker is powered by an Ethereum smart-contract called E4ROW (Ether 4 the Rest Of the World), which was designed to perform secure Ether escrow functions. In the case of Uncle Finney's Poker, that means collecting and holding the bets, then distributing them to the winner. This is a hybrid solution, wherein a quick and responsive back-end server manages the flow of the game, but all the actual bets are deposited directly to - and paid out by - the E4ROW contract in real-time. The back-end server never touches the funds. This hybrid-solution enables the creation of responsive, truly fun, strategic games, rather than simple random-number-generator games (such as dice games). To the poker market, this marks a major departure from the multitude of online casinos which typically require players to take a leap of faith by setting up accounts and depositing funds in advance of playing. By separating the card game from the bet management, Uncle Finney’s Poker provides an entertaining and fast paced game, while providing the enhanced security of an Ethereum contract handling the critical escrow function. It also introduces Ether to a massive new market of consumers who are hungry for new gaming experiences. Uncle Finney's Poker & E4ROW are done, tested, and ready for market. You can download UFP now, play poker now against other players, bet real Ether, and see your winnings deposited directly into your Ether wallet. And Uncle Finney's Poker is just the beginning. Our development team is integrating the E4ROW contract into more games and apps, including Texas Hold 'Em, an exciting head-to-head shooter, and iPhone and Chrome formats.


    E4ROW and Uncle Finney's Poker were created by Israeli software development team Live Player Games. Live Player Games was founded and is lead by veteran hardware and software engineer David B. Rosen.   David started working in robotics (automotive weld-controllers) in 1983 for Pertron Controls, in Los Angeles, California. He received a patent for a compiler for evaluating Boolean expressions, (US 4722071 A) which led to the design of a bit-slice programmable controller, which led to the sale of Pertron Controls to Square-D Corporation. In 1988, David was a founding Engineer at Xircom, Inc., working on early networking devices (ARCNet, Ethernet, Token Ring), including work on very early wireless networking devices, IEEE 802.11 Specification. After the IPO of Xircom, Inc, in March of 1992 and Xircom's subsequent acquisition by Intel, David began work in Neural Network technologies, receiving patents for a: Relational robotic controller (6560512), computerized verbalization system (9302393), Computer Vision System (Publication number: 20170008174, patent pending). David also continues work in wireless networking, working with Xirrus, Inc. (Thousand Oaks, California -- with the same founding team as Xircom) where he has received patents for a system of parallel processing of wireless packets (8830854), and a hardware assist engine to wireless transmit and receive functions (8995344). Although one might think that David is an academic/theoretical sort of engineer, he is in-fact a hands-on roboticist and programmer, and completely self-taught, having majored (but not graduated) in mathematics at Cal-State University Northridge, and never having received any formal training in computer science at all. About three years ago David became enamored with cryptocurrencies in general, and Ether in particular since its release. In 2015 David assembled a team of like-minded engineers in Israel to form Live Player Games, whose mission is to develop applications to aggressively grow the Etherverse. E4ROW is the team's flagship contract.

    The E4ROW Contribution Campaign

    We are pleased to announce the E4ROW Contribution Campaign, taking place on May 2, 2017 at 12:00 a.m. GMT, and ending 3 weeks later. Those who participate will receive E4ROW tokens, each of which is awarded a proportional share of the escrow fees collected on every transaction managed by the E4ROW contract in perpetuity. While these returns may be considerable, the goal of E4ROW is to aggressively grow the universe of Ether users, thereby increasing Ether's global adoption and value. Those who participate in the Contribution Campaign are asked to do so primarily to support this mission, and consider returns as an added bonus. Duration of Contribution Campaign: 3 weeks Start Time: May 2, 2017 12:00am GMT End Time: May 23, 2017 12:00am GMT Max Cap: 200,000 ETH 1 token/ETH, no partial tokens Developer tokens locked for 1 year 90% of funds raised to be returned to investors if proof-of-functionality usage threshold not met within 90 days Participation is limited to non-U.S. residents and non-U.S. citizens per the “Qualified Participants” section of the Contribution Campaign Official Document. To learn more about the E4ROW Contribution Campaign, please read the Contribution Campaign Official Document. To participate in the E4ROW Contribution Campaign, click on the button below:


    Questions regarding the E4ROW smart contract

    Questions regarding Uncle Finney's Poker

    Questions regarding the E4ROW Contribution Campaign

    Legal Questions

    Official Resources

    Questions regarding the E4ROW smart-contract

    Q: What other applications can the E4ROW contract be used for? A: We're currently working on a head-to-head shooting contest (where, of course, players bet and win Ether) and two other poker variants (Texas Hold 'Em and Omaha). The E4ROW contract can be used for any game in which funds need to be held in a secure 3rd party escrow and we welcome other developers to use it.

    Q: Is the contract open-source? Where can I find the code?

    A: Source code for the E4ROW contract, the Token contract and the code for the Uncle Finney's Poker app are all available on GitHub. You can also see the current states of the contracts at Etherscan.io here: E4ROW EscrowE4ROW Token    

    Q: How do you get around the long Ether block time?

    A: While the average blocktime is less than 15 seconds, in some cases blocktimes extend to over one minute. When this happens it will usually not slow down the game. This is because each player's bet-transaction is created and signed with the player's private key on the player's smartphone (Players never reveal their private keys to the server). The signed bet-transactions are delivered to the E4ROW contract via the back-end server, such that the pace of the game is usually not impacted by occasional long blocktimes. If any deposit is not submitted to the back-end server in time, or if any deposit fails, then the player that submitted that deposit automatically forfeits the game. At the end of the game the E4ROW contract pays out all the deposited funds (minus the escrow fee charged by the contract) to the winner. In the unlikely event of some sort of server error (for example, if squirrels eat our server and the game cannot be completed), then after about 15 minutes the E4ROW contract will return all the deposited funds to their original sources, without taking any escrow fee.

    Q: Is the game provably fair? A: With the advent of Ethereum smart-contracts, there has been a rush to create and publish "provably fair" gambling DApps, including provably fair poker. Reference for example, EtherRoll, Etherdice, EtherSlots, and Pokereum. Uncle Finney's Poker is a hybrid of a centralized poker manager, controlled via a traditional back-end server, a decentralized front-end (which runs on smart-phones), and the E4ROW contract which serves as an escrow service. Since the entire game is not managed by the contract, it is technically not provably fair; however our solution provides verifiable fairness measures unmatched in any other current poker offering. When Proof-of-Stake finally emerges, and if blocktimes are sufficiently reduced, our development team is prepared to move the entire game onto a contract making it provably fair.  To learn more about how Uncle Finney's Poker addresses the issue of 'provable fairness', please review the document "A Verifiably Fair Poker Game" in the Official Resources section of this FAQ.  

    Questions regarding Uncle Finney's Poker

    For questions regarding Uncle Finney's Poker not addressed on this site, please refer to the Uncle Finney's Poker App.


    Questions regarding the E4ROW Contribution Campaign

    Q: How to purchase E4ROW tokens

    A: Once the Contribution Campaign begins, instructions will appear on the Contribute page with detailed instructions of how to participate.

    Q: What are the Terms of the Contribution Campaign?

    • Duration of Contribution Campaign: 3 weeks

    • Start Time: May 2, 2017 12:00am GMT

    • End Time: May 23, 2017 12:00am GMT

    • Participation is limited to non-U.S. residents and non-U.S. citizens per the “Qualified Participants” section of the Contribution Campaign Official Document, which can be found in the Official Resources section of this FAQ.

    • Details and complete terms can be found in the Contribution Campaign Official Document.

    Legal Questions

    Q: Is it legal for players to play the game?

    A: Government laws regarding gambling vary from place to place -- and since Uncle Finney's Poker is available worldwide, there is no way for us to know how strict governments are about gambling everywhere where the game might be played. There is no U.S. federal law against gambling online. On the federal level, gambling online is perfectly legal. It is however possible to run afoul of a state or local government law, but even there prosecution is extremely rare. In general, even those jurisdictions that regulate online gambling in fact only regulate the establishments that promote and/or profit from the gambling; they rarely go after the individual players. Of course it is solely the players' responsibility to determine what is legal in their particular jurisdiction, and to assess the strictness of their own local regulatory and law enforcement agencies.


    Q: Is it legal for Uncle Finney's Poker to host the game, or for the E4ROW blockchain contract to serve as an escrow for the game?

    A: As mentioned above, there is no U.S. federal law against gambling online. On the other hand, that didn't stop federal officials a few years ago from declaring that online gambling was illegal in the U.S.. Then last year, the Department of Justice changed its stance by saying that all online gambling is not illegal -- just online sports betting. The U.S. government now says that it's up to the states to decide whether or not to allow their residents to gamble online. States such as Nevada, Delaware, and New Jersey have already begun offering legal online gambling, and many more states will likely soon follow.


    Even where there are local regulations against online gambling, it is doubtful that they could be applied to games in which there is no casino. Because Uncle Finney's Poker is a head-to-head contest in which you never play against "the house", the game most closely resembles a living-room poker game between two players -- and it is very unlikely that any government would enforce a regulation for this sort of gambling. However, it is ultimately up to the player to determine the legality of their actions. The developers are simply providing an environment for players to find each other, a deck of cards, and the use of an independent Ethereum smart contract that acts as an escrow, securely holding and distributing the funds to the winner. We are not a casino -in fact there is no casino in the process, just two players going head-to-head and an open source contract on the blockchain.   We are acutely aware that governments can be capricious in their interpretation and enforcement of the law. Ultimately we like to believe that we are somewhat protected by the simple fact, stated so eloquently by our heroes at vdice.io, that E4ROW "...owns itself. It is an autonomous entity, executing as code on the Ethereum (ETH) P2P network. It lives in the Ether, in the realm of ideas and magic. Enjoy it." As hard as we tried, we couldn't have said it more perfectly. Thank you vDice.io for your poetry.


    Q: I noticed that you guys are selling Finney (Ether) in your app. Doesn't that run afoul of Know-Your-Customer and Anti-Money-Laundering laws?

    A: Know-Your-Customer and Anti-Money-Laundering (KYC, AML) laws have been instituted in Australia, Canada, India, Italy, New Zealand, South Africa, the United Kingdom, the United States, and other countries. The standards are not at all uniform, but all have the objective of preventing banks and exchanges from being used, intentionally or unintentionally by criminal elements for money laundering activities and/or the funding of terrorism.    In general bank and other financial institutions are required to collect personal identifying information from their customers in order to reasonably assess the likelihood that funds are being used for illicit purposes. For example, in some places, any combination of transactions reaching or exceeding 10,000 USD within 48 hours is to be considered suspect, and reported to the appropriate authorities.   Our goal with Uncle Finney's Poker is not to sell Ether. Very reluctantly we sell a tiny amount of Finney (thousandths of an Ether) to players, for the sole purpose of letting them try out the game -- and to introduce them to Ether wallets and the world of Ethereum. Since we only sell microscopic amounts of Ether, and since we strictly limit the total amount of Ether that any player can buy, we believe that it would be a far stretch to tie this to money laundering, or to claim that we are bound by the KYC laws.

    Official Resources:

  • Contribution Campaign Official Document ("CCOD")

  • A Profit Opportunity: An Ether Based Poker Game Accessible to Non-Ether Users

  • A Verifiably Fair Poker Game

  • Uncle Finney's Poker

  • Blog

  • Links:




    Join LPG:





    Token details

    Role of token
    Profit sharing
    Max token supply
    Max distributed in ICO
    Emission rate
    An amount equal to 15% of the tokens sold will be minted and held for developers

    ICO Details

    Sale period
    May 2nd, 2017 to May 23rd, 2017
    ICO price
    1 ETH per E4ROW token
    Token distribution date
    Distributed immediately
    Minimum investment goal
    5,000 ETH
    Maximum investment cap
    200,000 ETH

    Actual number of tokens in circulation will depend on ICO results. Unsold tokens will never be minted.

    How are funds held
    In a smart contract with a refund condition*.
    Mainnet release date:
    Uncle Finney’s Poker p2p app is already live

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