Publica - Blockchain revolution for the publishing economy

  • What is the Publica platform?

    The best parts of traditional publishing and self-publishing, with a difference that makes both better

    Traditional Publishing, Self-Publishing, and The Internet Of Value - Blockchain Revolution

    Why Blockchain? About PBL, READ and RIGHTS tokens

    First we’ll explain the three types of
    tokens that Publica makes. To learn how
    they work in the business of publishing,
    skip ahead to the chapter titled How Publica
    Works. This chapter assumes familiarity
    with blockchains, cryptocurrencies, tokens,
    and smart contracts. And just a little familiarity
    with the business of publishing.

    READ Tokens

    At the start of a book project,
    whether crowdfunded or supported by
    an institution or patron, Publica makes
    a number of READ tokens for it when the
    project leader or author defines the terms
    of their smart contract.
    Therefore each book project can be thought of
    as a token launch of its own.
    When an ebook owner wants to read the book,
    Publica’s ereader app uses their READ token
    as a digital key to decrypt the book.
    Publica’s ereader apps are also digital wallets.
    Publica’s decryption technology uses two keys:
    the digital wallet’s and the READ token.

    RIGHTS tokens

    Books can have a long and varied life.
    Their contents may lead to derivative
    products like audio books, movies, episodic
    television, games, merchandise, theme park
    attractions, expanded editions, illustrated
    editions, updated editions, learning system
    editions, sequels, prequels, spin-offs,
    even songs.
    At the start of a derivative rights project like
    those, Publica makes a number of RIGHTS tokens
    for it when the project leader or author defines
    the terms of their smart contract. Therefore
    each derivative rights project can be thought
    of as a token launch of its own.
    When revenue from a derivative rights project
    is sent to Publica on the project’s behalf,
    Publica distributes it according to the project’s
    smart contract.


    Publica Concept:

    PBLT Economy:

    Summary Whitepaper:

    ICO Structure

    Initial PBL token distribution

    51% Sold to the public (“ICO”)
    25% Retained for incentivizing the ecosystem (“Treasury”)
    20% Retained by Publica and locked for 5 years (“Reserves”)
    2% ICO bounty program distribution
    2% ICO costs

    PBL Tokens in circulation

    The amount of PBL tokens in circulation will start below half of the total supply and will gradually increase as tokens are released from the Treasury to incentivize the ecosystem. In the first five years, if required, Publica may also exchange PBL tokens for fiat money to pay its bills outside the Publica ecosystem. Time

    Short, medium, and long term positions in PBL

    As the Publica platform develops, PBL tokens are committed (“locked”) in more and more time-based transactions. The number of people locking various amounts of their PBL tokens (“positions”) increases in proportion to the growth of the Publica platform’s user base and the value of goods and services sold from it and within it.

    For example, an author’s supporters may have PBL tokens left in their wallets after a crowd funding event. Authors may have PBL locked in escrow subject to milestone deliveries like a serial. Illustrators and other service providers paid in PBL may choose to hold on to some or all of them before converting them to other currencies.

    Average amount and duration of PBL positions

    The average amount of PBL that a person might hold in the short term is likely to be the same throughout the platform’s initial development phase.
    When PBL demonstrates that it’s a stable currency within a stable ecosystem, people might hold PBL for medium and longer periods in response to relative instabilities in other currencies.
    In simple terms, think of how much cash balance you leave in your bank, or the unspent limits on your credit cards, or how many crypto currency addresses you have.

    Total amount of PBL locked from circulation due to short, medium, and long term positions by its

    While the average amount and time of PBL holdings might not increase considerably, the number of people holding PBL in locked positions might be expected to increase exponentially as the platform grows and more and more people use it.
    The total amount of PBL tokens locked out of general circulation for a given timeframe is likely to grow exponentially following the growth of its user base. If the adoption rate is more moderate, the growth pattern will be the same yet with a more linear than exponential growth curve.

    Value of goods and services exchanged within platform

    The value of goods and services exchanged within the platform is likely to grow. Even if Publica starts with just a few presale crowdfunding campaigns, eventually we can expect to see thousands of them which might amount to hundreds of millions of dollars in new books alone.
    Because new books are a process, not an event, we can also expect a corresponding or compounding growth in the service-providers marketplace also using PBL for their transactions. 

    Demand for PBL tokens within a given timeframe

    While precise numbers will depend on the platform activity, the overall trend under a positive growth scenario is that the demand for the PBL tokens will increase proportionately to the amount of goods and services exchanged within the platform ecosystem where the only form of payment is PBL.
    Value of goods and
    services exchanged within the Publica platform Time

    Available supply of PBL tokens for sale

    Although the amount of available PBL is likely to increase slightly at the outset, it is likely to shrink considerably in the medium and long term because of the growth in number of PBL tokens locked in short, medium and long term positions by an increasing number of ecosystem participants seeking an increasing supply of valuable goods and services.

    As seen in the previous graph, the total amount of PBL tokens locked from circulation is likely to grow. Because a fixed amount of tokens were created, the number of available PBL tokens on the supply side can be expected to decrease over time.

    Inquiry into the demand curve for PBL tokens

    One might argue that the demand for PBL tokens is relatively inelastic as it reflects the need to obtain tokens to support the purchase of a READ or RIGHT token or any other commodity on the platform. An approximation, say, the dollar value of the purchase will be the same irrespectively of the PBL price while quantity will adjust to make the equation hold up. However, to portray the curve, we have to take into account the quantity of PBL tokens that Publica’s users might need at a given token price.

    Let’s take an example of an author from the USA offering a presale of her book and looking for an advance roughly equal to $10,000. If the corresponding PBL price will be $0.01 then the quantity to be raised will be one million PBL tokens. It’s a hypothetical example because the price of the token is likely to rise in the face of such persistent demand. However, if the price of the token is, say, $10, then only 1,000 tokens will be demanded and purchased.

    As a result, we have a traditional downward demand curve suggesting users would buy less when the price is higher. In Publica’s case, PBL is a vehicle for value exchange but the quantity of PBLs purchased is inversely proportionate to the price. The higher the price, the fewer PBLs that are necessary to complete a goal set in PBL, which is in turn pegged to a consumption basket approximated in fiat currencies.

    What is likely to happen to the demand curve in the scenario of positive platform growth? Based on the need to purchase more PBL tokens to pay for a growing amount of services and goods within the platform, the curve will shift to the right reflecting that at a given price, consumers will look to buy more PBL tokens.

    Supply curve for PBL tokens

    The supply curve for PBL tokens is likely to represent a traditional upward curve reflecting the readiness of the market to sell more when offered a higher rate. In Publica’s case, it is more likely to portray it as a curve that reflects that when a supplied volume of PBL is growing, the price will increase reflecting its relative scarcity as described above.

    Due to the limited supply of tokens and also larger and larger amounts of tokens being locked in short, medium and long term positions, the supply curve is likely first to aim at the maximum available supply and then shrink once the number of tokens in circulation decreases (under positive growth conditions). An imagined shift of the supply curve would go upwards reflecting he supply side’s reaction to the reduced volume in circulation.

    Potentials in PBL token price dynamics

    Once we portray both demand and supply curves and their potential shifts over time, we see that the equilibrium price is moving up from P1 to P2 reflecting that a number of tokens demanded and supplied is likely to increase. P2, however, is not a permanent point of price equilibrium either.

    In the positive growth scenario, such an iteration of price and quantity will occur constantly, reflecting the growth in value of the goods and services exchanged within the platform and the corresponding demand for PBL tokens, in a shortening supply due to a growing amount of PBLs locked for a period of time in wallets or smart contracts of platform participants.

    Even if we assume a perfect velocity of money, it won’t impact the main line of conclusions. Furthermore, Publica is likely to hold PBLs that it accumulates from platform service fees for the first years and then release them in exchange for services provided to the platform once the PBL exchange rate stabilizes.

    Key dates

    • September 5: Announcement
    • October 19: Pre-sale opens
    • October 25: Public sale
    • November 15: Sale closing
    • December 1 : Token distribution
    • January 2018: Trading available










  • Publica AMA session will be held on December 27

    Publica’s first live AMA session will be held on Wednesday, December 27. Publica’s CEO Josef Marc and COO Antons Sapriko will answer your questions.

    Feel free to ask your questions by submitting this form:

    The exact time will be announced later, make sure you are following Publica social media accounts — Twitter, Telegram, Facebook, Reddit. Recorded video will be published on our YouTube channel.

  • Publica is launching a PBL token giveaway campaign.

    Follow our Twitter and Telegram to be updated and have a chance to win 1000 Publica tokens every 2 days starting from December 24 until December 31.

    In order to participate in the competition you must follow these rules:

    • You must follow our Twitter account.
    • You must be a member or join Publica Telegram group.
    • You must own at least 100 PBL tokens between December 24 and December 31 2017. PBL tokens must be stored in your own wallet (exchange wallets are not eligible).

    Phase 1

    December 24 — December 25

    Retweet our post in Twitter and join Publica Telegram group. We will choose 5 random retweeters, as well as 5 randomly picked Publica Telegram group members who will win 1000 PBL tokens each.

    #PBLgiveaway Twitter campaign Phase 1. December 24 — December 25


    Phase 2

    December 26 — December 27

    Post a tweet and explain why Publica is a special project. Include hashtags #Publica #PBL #blockchain and tag PublicaIO. 10 randomly picked participants will win 1000 PBL*.

    #PBLgiveaway Twitter campaign Phase 2. December 26 — December 27


    Phase 3

    December 28 — December 29

    Create a post about Publica on Facebook/Bitcointalk/Reddit/ and share it on Twitter. Include hashtag #PBLgiveaway so we could identify your tweet. 10 randomly picked participants will be awarded with 1000 PBL tokens each, however, Publica Team will reward only authors of qualitative posts*.

    #PBLgiveaway Twitter campaign Phase 3. December 28 — December 29

    Phase 4

    December 30 — December 31

    Spread the word about Publica. We are giving you creative freedom — you can make a video, podcast, publish an article, or write a post. Our team will nominate 10 best posts about Publica and Telegram community will vote for 5 winners who will receive 2500 tokens. The more effort you put, the more likely you will get nominated.

    Share your work on Twitter, tag PublicaIO and include hashtag #PBLgiveaway so we could identify your tweet.

    #PBLgiveaway Twitter campaign Phase 4. December 30 — December 31


    Participants can participate only once per phase. Duplicate posts are not allowed.

    Random winners will be chosen by a randomize function.

    Each phase will start after official announcement in Twitter and end on the corresponding day at 23:59 PM (UTC+02:00).

    *The Team has rights to replace the winner with another randomly picked participant in case we will identify cheating attempts, duplicate posts, posts not relevant to Publica, posts containing unacceptable language content or any other odd behavior.

  • Publica Weekly Updates : Technical, events, Video & media updates

    Publica updates — February 23

    Greetings, Publicans!

    We have a few things we want to share and recap with you this week so let's get to it!

    Technical updates

    Yesterday we announced the closed testing of our e-reader app! As always the team has been hard at work and now we wanted to give you a little taste of what's to come and also get some feedback from you.

    Follow the link to get more information and to sign up to test Publica’s e-reader app alpha version!

    Publica's developers presenting the e-reader app demo

    New Publica explainer video

    We got out a new video to better explain how Publica works and what are the benefits for upcoming authors. Check it out!

    Spread the word by sharing and liking the video to let others know too!

    Publica events

    Publica's presence in events and conferences is still strong so a few things to remember:

    IBPA Publishing University 2018 Conference, April 6–7, Austin, USA London Book Fair, April 10–12, London, UK.

    Publica’s CEO Josef Marc will take part in a panel discussion at London Book Fair. Come and see Josef talking about the Blockchain for Books at the Olympia room from 14:30 to 15:30, April 10.

    Latest media updates

    Josef Marc's speech from last week at the San Francisco Writers Conference:

    Our CEO Josef Marc also participated in the Indie Voices AskALLi Salon video-podcast organised by the Alliance of Independent Authors:

    Read our posts on Medium

    Read two articles written by Publica CEO Josef Marc — “Books Don’t Sell Because Of What’s In Them” and “Perennial Seller Clifton Fadiman had 1,000 True Fans. I’m one.

    We are glad to have you all with us in this journey and we are looking forward to hear what you think about Publica's e-reader app alpha version!


    Join our Telegram group or Discord server to chat directly with the team members and Publica community

    And also don’t forget to follow us on social media!

    Official Telegram Announcement Channel: Twitter:  Facebook: Medium:  Reddit:

Looks like your connection to Cryptocentral was lost, please wait while we try to reconnect.