Deckcoin - The world’s first coin for the $1.4 Billion Digital Card Game industry
About Deck Coin
Deck Coin (DEK) is an ERC20 compatible Ethereum based open source token
that allows anyone to buy and sell deck guides. Smart contract code can be
found on github7. Deck Coin brings a myriad of benefits that can’t be found
anywhere else, including fast, simple, secure, and cheap transactions that would
otherwise be impossible.
Minimizing Artificial Costs
Marketplace regulations and large fees associated with fiat currency transactions
have created an ecosystem that does not allow users to profit until they
scale. This is one of the most significant barriers for individual seller monetization.
DEK allows users to be rewarded for their creations in a fair and instant
manner by removing the bulk of transaction and regulatory barriers. DEK
eliminates downsides like transaction fees, chargeback costs, lack of control, and
more. Without these benefits a marketplace with a micropayment structure
would not be feasible.
Deck Coin allows anyone to buy and sell guides anonymously. Transfers occur
on the blockchain, there is no verification for transactions. This gives all users a
high level of anonymity, only revealing the relevant details for each transaction.
Buyers and sellers can enjoy a high level of privacy due to the blockchain.
DeckSwap runs on DEK and is the first marketplace for digital card games. The
mission of the site is to provide a globally accessible platform for players of
digital card games to exchange information. Using the DeckSwap platform users
can create and publish decks. Once users have verified their game account on
the platform they will have access to publish a deck. They will be prompted to
set a price, the number of copies they want to sell, and an optional description.
The deck is then listed on the marketplace where only user’s name, rank, and
description are shown. Buyers will then see a listing on the marketplace with
the deck information. After purchase, buyers can rate the product they received.
Player and Rank Verification
DeckSwap will require every seller to verify their game account for whichever game
they are creating a deck guide for. This requires them to accept a friend invite
of a DeckSwap bot that will give them a verification code. Player verification
allows buyers to see the rank of someone before they buy a deck, allowing better
understanding of their purchase. None of the current community sites verify
a player’s rank, which leads to uncertainty as to how well a deck can actually
perform. By giving purchasers confidence more transactions can be facilitated
on the platform.
Benefits for Sellers
Selling content has been made as easy as possible. Beyond linking the relevant
game account there are no barriers to listing content and receiving payment.
Sellers can immediately be rewarded for their guides and withdraw funds at any
time. DeckSwap will support multiple languages for in-game cards which will
allow selling across language barriers. All transactions on DeckSwap will have a
1% transaction fee allowing sellers to keep 99% of each sale.
Benefits for Buyers
Switching to a paid content model is new for many users, but allows them to
receive a much higher quality product in return. When a deck is posted on a
community site for free the majority of the value is diminished simply from the
fact that everyone can access the deck. The meta quickly shifts and is dominated
with the deck. By limiting the supply of decks the value of each individual one
greatly increases. Another key benefit is that deck guides will be higher quality.
Sellers will want to maintain high ratings to make money, creating higher quality
Use of DEK on DeckSwap
Deck Coin (DEK) is the basis for all transactions and interactions on DeckSwap.
Users will have a unique wallet address on the platform, with which they can
deposit deck coins. All payments including buying decks and tipping users will
be done through DEK. Users may withdraw DEK at any time.
Supported Games for Launch
Through research and analysis, our team has decided on 4 games that will be
supported for the initial launch of the platform:
• Hearthstone: Heroes of Warcraft
• Gwent: The Witcher Card Game
• The Elder Scrolls: Legends
A look into why each game was picked can be found below. The main criteria
used was current user base and projected long term growth of the game.
Hearthstone is the market leader in terms of player base, with 54% of Digital
Collectible Card Game players playing the game. Its initial release in 2014
effectively created the market it would later dominate. Most new card games
can be seen to be heavily influenced by Hearthstone’s design and gameplay. By
supporting Hearthstone, DeckSwap can gain access to the largest potential user
base 8. The long term success of the game is backed by its developer, Blizzard,
the creator of World of Warcraft, StarCraft, Diablo and more.
We are launching DeckSwap to support the upcoming Gwent card game. Gwent
is produced by CD Projekt Red with a full launch expected in Q4 2017. The
decision for an unreleased game is largely an issue of effective market penetration,
with larger games having established communities that are resistant to change.
By gaining a foothold early on in an unreleased game, gaining traction will be
easier. Gwent has seen significant user base growth as well as an aggressive
marketing and tournament9 spend from the developer.
Developed by Cygames, Shadowverse is Japan’s most popular digital card game
and is the most played card game on the Steam platform. Its generous reward
system is ideal for players that want to try a game, but hate the idea of starting
over; making it the top choice for players leaving Hearthstone.
The Elder Scrolls: Legends
Recently released on mobile platforms Legends has seen immediate adoption
among mobile players. Dire Wolf Digital, the developer is behind other popular
card games, including Eternal and Pokémon TCG online. The incorporation of
the Elder Scrolls franchise from Bethesda makes the game introduction easier
than a newer game like eternal.
While some games may dominate the market today, video game popularity
fluctuates over time. We have identified games for future expansion. These could
change with new entrants in the market, but as of now they are incorporated
into our roadmap.
Magic: The Gathering Arena
Wizard of The Coast’s response to Hearthstone. The company behind Arena
produces the most popular physical card game, Magic: The Gathering, with an
estimated player base of 20 million10. MTG Arena is currently in Alpha, though
a release date has not been announced.
Artifact is Valve’s entry into the card game market, slated for release in 2018.
The game is based in the DOTA 2 Universe which is the 14th most played video
game in the world11. Valve also has the Steam platform for promotion as well
as an incredibly strong track record.
Produced by Dire Wolf Digital, the same company that makes The Elder scrolls:
Legends card game. Eternal is praised for its mechanics and in-depth gameplay
but It’s low player base is the reason it will not be supported during launch. As
DeckSwap grows we plan to support more niche games like Eternal.
While these games are not the only ones we plan to add to the marketplace,
they are where we see the Card game market heading in the coming years.
Efficient marketing is critical to the success of DEK, we have chosen two KPI’s
that will drive our market acquisition strategies. The first KPI is amount of DEK
transactions on the platform, second is the percentage of ranked players posting
content and receiving Deck Coin. These KPI’s will be increased through the
use of the 25 MM coins set aside for market acquisition. While cryptocurrency
adoption is growing, the introduction of a new form of payment is still a hurdle.
Introducing users to DEK while making sure the value of the coin is not affected
is a delicate balance. Below we will go over potential strategies for user growth
and coin distribution.
Payment for Account Verification
Users may link their game account to deckswap.com. Users that successfully
verify their account on DeckSwap will receive a set amount of DEK based on
their rank for the game. The verification system is hard to game, as every tier
requires a significant time/electricity investment. By rewarding the verification
of better players, the community will have a stronger core user base.
Weekly Posting Prizes
A weekly payout to the top players posting content is planned. Incentivizing
deck guide creation and promotion for the best players in each game. The
DeckSwap ecosystem benefits greatly from constantly updated high quality
content. Encouraging selling and buying with DEK.
Steam Items for DEK
Users that might have difficulty purchasing DEK from crypto markets due to
various constraints will still be able to obtain DEK. By allowing users to trade
steam market commodity items for DEK, anyone can obtain the coin hassle free.
Coins for this purpose will come from the team allocation
Tournaments and Partnerships
Providing DEK as a prize in card game tournaments will help cement its place
in the Community. Promotional coins will also be used for partnering with other
card game sites and professional card game teams. By acquiring partnerships
with top teams the platform will have a strong guaranteed posting user base.
• Idea for a deck marketplace based on cryptocurrency
• Development of a test product to explore the industry and user
• Marketplace research and decision to focus on 4 core games for launch
• DEK implementation research
• Advanced real time user tracking for Gwent
• Launch of token sale site
• DeckSwap.com Infrastructure and backend work
• Token Sale begins and ends
• Finish user verification back-end
• Launch of beta product
• DeckSwap marketplace full launch
• Tournament sponsorships and promotion
Q2 2018 and beyond
• Continue to add popular card games to the marketplace
• Adapt and optimize DeckSwap for the changing needs of the community
• Focus on the integration of DEK into more sites and use cases
The total supply of DEK is 100 MM, this value will never grow. The Deck Coin
sale will last until 70,000,000 coins are sold, or until the end date. Coins that
are not sold will be destroyed.
Start Date: October 24th -6 UTC
End Date: November 24th -6 UTC
Minimum: 8 MM DEK
Soft Cap: 50 MM DEK
Hard Cap: 70 MM DEK
Token Availability: 70,000,000 DEK
Token Exchange Rate: 1 ETH = 28,000 DEK
Token Distribution: Immediate (ERC20)
Minimum Transaction Amount: NONE
Maximum Transaction Amount: 25 ETH (Subject to change)
Purchasing tokens earlier in the sale will result in extra coins being added to
your purchase. The percent bonus decreases over time.
5%Operations and Founding Team
Use of Funds
- 70%Marketplace Development
- 10%Integration with 3rd parties
Welcome to the
DeckSwap bounty program. Enter your Ethereum address to receive a unique
shareable link. For every person that clicks your link you will receive
a set amount of DEK.Rates
10 DEK per click
- Minimum payout 600 DEK
The program is set to last until the token sale ends or until 5 million
coins have been earned; although we reserve the right to end the
program at any time for any reason.
- DeckSwap may terminate your account at any time for any reason.
- All clicks will be audited to prevent fraud
- Payment will occur 1 week after token sale completion. Paid to the Ethereum address linked to your unique url.
- Invalid activity is determined by DeckSwap in all cases and includes, but is not limited to,
spam, invalid queries, invalid impressions or invalid clicks on links
generated by any person, bot, automated program or similar device,
including through any clicks or impressions originating from your IP
addresses or computers under your control; (ii) clicks solicited or
impressions generated by payment of money, false representation, or
requests for end users to click on links or take other actions; (iii)
(iv) clicks or impressions co-mingled with a significant amount of the
activity described in (i, ii, and iii) above. If your account is found
to perform these actions DeckSwap reserves the right to not pay out any
DEK to the address.
- Clicks from the following will not count:
Egypt, Moldova, El Salvador, Macedonia, Ecuador, Gibraltar, Brunei,
Netherlands Antilles, Serbia, Bolivia, Yemen, Palestine, Tunisia, Sri
Lanka, Venezuela, Afghanistan, Cambodia, Senegal, Nepal Sudan,
Guatemala, Maldives, Libya, Côte d’Ivoire, Benin, Myanmar (Burma),
Bangladesh, Bosnia and Herzegovina, Mauritius, Laos, Paraguay, Vietnam,
Pakistan, Mongolia, Somalia, Cameroon, Zimbabwe, Ghana, and Sierra
stack developer and creator of the Zorium framework. Experience in the
video game industry running a gaming site with over 5 million users.
Incredibly skilled developer that has a proven ability to build and
maintain large applications.
In depth domain knowledge of the digital card game industry. Designed and launched the #1 Hearthstone pack sim and #1 Gwent app on Android.