CLOUT - A ONE-STOP SHOP FOR EVERYTHING CRYPTOCURRENCY



  • CLOUT is a blockchain based platform that promotes the cryptocurrency  communities growth and is committed to providing users with quality information in this massively growing space.
     

    The platform combines a social media interface utilizing user generated content, with the additional functionality of monetized rewards for community interaction.

    CONCEPT

    CLOUT aims to become the standard in quality for everything crypto - news, media,
    and investment. It is an online based integrated software that gives cryptocurrency
    investors a home.


    MISSION

    CLOUT is a blockchain-based platform for the cryptocurrency community. A place
    where all sorts of information about the space can be accessed and shared. CLOUT
    leverages blockchain technology as an incentive layer for both users and readers,
    rewarding them for acting in the platform’s best interests.

    CLOUT provides users with an intuitive interface based on the familiar social
    media concept. Users can monetise their crypto-related content, ensuring that the
    wealth they generate is not diverted to any other individual. On the other hand,
    readers are financially incentivised to monitor the platform and to curate content,
    promoting high-quality material and demoting poorly written, inaccurate or
    plagiarised content.
    By building CLOUT, we hope to create a hub for cryptocurrency and blockchain
    enthusiasts, investors, and workers, a place where they can read and learn freely
    without fear of being misled. Although CLOUT is focusing on the cryptosphere, the
    open source nature of the project can be leveraged for other communities and
    ecosystems that may want to benefit from the technology.

    DIGITAL ADVERTISING MARKET

    Nowadays, online media and mobile content are the leaders of the publishing
    industry. Offline content generated in a centralised manner (i.e. print) does not see
    a high rate of social publishing nor does it create a significant revenue stream for
    the creator or the sharer of said content.
    According to research performed by eMarketer, the global internet advertising
    expenditure totalled $178.5 billion in 2016 and it is expected to grow to around $250
    billion in the next two years. CLOUT expects not only to tap into the growing digital
    advertising market, but also to transform it. By allowing anyone to be part of the
    business, monopolies in the industry can be torn down, allowing it to become more
    ecient and transparent.
    Users will be able to generate revenue for creating and curating the highest
    quality and most relevant content and through the use of digital advertising
    positions. By skipping the middlemen that currently exist in the advertising
    industry, advertisers can enjoy lower prices.
    Creators and investors in noteworthy projects will now have a tool to maximize
    their influence (or clout) in the crypto space, maximizing their value.

    BLOCKCHAIN TECHNOLOGY

    Blockchain technology works as a digital, distributed ledger in which transactions,
    balances, wallet addresses, and more are chronologically recorded. Information
    stored on the blockchain is both public and immutable.
    Although the blockchain industry is a new one, the growth potential can only be
    compared to that of the internet in the late 90s. Just as search engines, browsers,
    and social networks disrupted the information technology and communications
    sectors, blockchain platforms like Bitcoin, Ethereum and others will force the hand
    of traditional institutions to change their respective roles in the industry. Not only
    is the cryptocurrency market growing at a remarkable speed, blockchain
    technology itself is being adopted by established institutions with growing
    frequency.
    Despite this undeniable trend, there is no content platform uniquely dedicated to
    cryptocurrency and blockchain technology. Crypto is a 100-billion-dollar industry
    and yet it only has had a place as a sub-category on the traditional platforms used
    by the crypto community to get their information.
    On the other hand, the cryptocurrency space also suers from a gross “over
    saturation” of media and investment content. Over 1.2 million+ posts and 250+
    hours of video are uploaded each day, since the beginning of 2017, under the broad
    subject matter of “Cryptocurrency.”
    The blockchain has made an immense impact on society and it is here to stay. Major
    businesses and corporations have not been able to deny the technological and
    nancial advancements that blockchain technology brings to the world. The entire
    blockchain community is desperate for a place dedicated to it and only it. A place
    where the community can truly thrive as its rapid adoption continues worldwide.

    THE CLOUT PLATFORM

    The CLOUT Platform leverages blockchain technology to provide a platform where
    content creators and curators are incentivised to post and share high quality
    content. Through the CLOUT Platform, users will be able to create an account, edit
    their profile, search and find content, interact with the built-in CLOUT wallet and
    start posting and sharing posts.

    The CLOUT Platform will feature a familiar and intuitive user interface with the
    common characteristics of a social media platform. CLOUT will implement Artificial
    Intelligence to automatically compose user views ensuring that each user is
    always greeted with the most relevant content, according to prior activity.

    Users will be able to register or login with their account or through their Facebook,
    twitter or google accounts. Once the account has been created, the user is free to
    edit his profile, including the profile picture, description, contacts, and more. The
    user dashboard will also feature a built-in wallet for the ERC223 CLOUT and CLC
    tokens.

    A vital part of the CLOUT ecosystem, the CLC tokens act as the incentive layer for
    content creators and sharers. By holding the CLOUT token, users will be able to
    receive CLC in yearly batches. The CLC token acts as the fuel for the platform and is
    required to create, rate, like or share content within CLOUT. If a member's post or
    comment is rated accurate or liked by the community, a percentage of the CLC
    gathered will be paid back to the original poster.

    CLOUT will also feature a Prediction Market (PM) where community members will
    be able to wager on a specific coin(s) market movements (up or down) each week.
    The process will lock-in the wager and allocate the winnings to those who choose
    the coin(s) with the most movement for that time. CLC will be used as the wager
    and the winnings currency for the PM.


    Unlike most social media platforms, CLOUT will launch as a cryptocurrency-centric
    platform in which content will revolve around the blockchain space,
    cryptocurrency projects, ICOs, and so on. This approach allows the community to
    grow in an organic manner, acting as an information hub for cryptocurrency users
    which can later turn into a more generic platform in which, for example,
    technology, economy or trading, are discussed.
    By focusing on the crypto-sphere as the platform’s kickstarter theme, CLOUT willalso provide a much-needed information hub for cryptocurrency investors, who are
    currently bombarded with content every day. By creating an incentive for quality
    posts, CLOUT will ensure that writers are incentivized to create honest and
    impartial reviews or articles, instead of being paid by the companies they are
    writing about. By doing so, content creators, noteworthy projects, investors and
    more, have the necessary tools to increase their influence in the cryptocurrency
    space.
    Other massive problems for today’s cryptocurrency investor are the scams andphishing attempts that plague the current “user-driven” communities online. Every
    single day, hackers come up with new ways to try to steal coins that do not belong
    to them. We are familiar with the common scams and do the due diligence needed
    to avoid them. However, the often larger and most intricate scams are the ones
    that sell themselves as an ICO. CLOUT is going to provide a much-needed vetting
    process of ICOs for users. The CLOUT platform will evaluate and provide analysis
    of all current and upcoming ICOs. As the blockchain continues to grow, CLOUT is
    going to help establish a much-needed standard of quality for today’s ICO space.

    CLOUT’s network provides the following functions for users:

    • A “home base” for cryptocurrency news and media. It consolidates all information
    from various platforms and maintains the integrity of the content through a reward
    system.
    • A platform for content sharers and creators alike with constant monetarily
    incentivizes to make quality contributions through its daughter token, CLC.

    • A Prediction Market (PM) where users will be able to wager on a specific coin(s)
    market movements (up or down) each week.
    • Resources for ICO due diligence and promotion of promising advancements in the
    blockchain and cryptocurrency technology.
    • A “Who’s Who” section in the world of cryptocurrencies and blockchain technology.

    PLATFORM DEVELOPMENT

    • A Prediction Market (PM) where users will be able to wager on a specific coin(s)
    market movements (up or down) each week.
    • Resources for ICO due diligence and promotion of promising advancements in the
    blockchain and cryptocurrency technology.
    • A “Who’s Who” section in the world of cryptocurrencies and blockchain technology.
    CLOUT is more than just an idea. We have begun designing and developing the
    CLOUT platform. Creating a revolutionary platform with maximum functionality for
    the user is our #1 priority. Building CLOUT is a challenging, yet exciting process
    since CLOUT’s functions differently from other blockchain networks by design. The
    coding reflects these difficult and intricate advancements within the system.
    The CLOUT Platform will run the following programming languages:
    • Angular 2
    • Python
    • PostgreSQL
    • Ethereum Smart Contracts
    Our vision for utilising the blockchain as an incentive system for CLOUT is essential
    to cryptocurrency mass adoption. In terms of storage, the CLOUT Platform is going
    to use decentralised distributed storage networks such as IPFS. CLOUT developers
    will incorporate a distributed application execution and are monitoring many major
    distributed computation platforms. CLOUT plans on hosting major components of
    the system on such platforms once closer to the production phase of development.


    CLOUT smart contracts functionality will reset today’s standards. The ability to
    release tokens at a decaying rate over time is just one of the advancements in
    smart contracts that allows CLOUT to help protect users. Participants will no
    longer lose contributions immediately after an ICO following a massive sell-off of
    tokens at one time.

    CLOUT smart contracts are developed using:

    • Solidity v.0.4.13
    • JavaScript Truffle + Mocha (for automated tests)

    TOKEN AND ECONOMIC MODEL

    The CLOUT Platform has two native tokens:


    • CLOUT token (symbol CLOUT)
    • CLOUT Currency (abbreviation CLC)

    CLOUT and CLC act as a utility token(s). Like the Proof of Stake mining concept, CLC is
    generated by holding CLOUT. This ensures that those who receive the CLC token have
    a vested interest in the CLOUT platform, which directly incentivizes them to act in its
    best interest.
    The initial amount of CLC is equal to the amount of CLOUT and will be distributed
    to the token sale participants at a 1-1 ratio. Only 100 million CLOUT tokens will
    ever be created. A maximum of 1 billion CLC will be generated throughout the
    lifetime of the CLOUT Platform.
    CLOUT generates its first batch of CLC at a rate of 1-1 per year through a process
    known as “auto genesis mining”. Every subsequent batch of CLC will take one
    additional year to generate. For example, the first batch will be generated one year
    after the close of the ICO, the second batch will generate 2 years later, the third
    batch after the 3rd year, etc. CLOUT that is transferred to a different address will
    have the subsequent CLC credited to that new address.

    CLOUT and CLC act as a utility token(s). Like the Proof of Stake mining concept, CLC is
    generated by holding CLOUT. This ensures that those who receive the CLC token have
    a vested interest in the CLOUT platform, which directly incentivizes them to act in its
    best interest.
    The initial amount of CLC is equal to the amount of CLOUT and will be distributed
    to the token sale participants at a 1-1 ratio. Only 100 million CLOUT tokens will
    ever be created. A maximum of 1 billion CLC will be generated throughout the
    lifetime of the CLOUT Platform.
    CLOUT generates its first batch of CLC at a rate of 1-1 per year through a process
    known as “auto genesis mining”. Every subsequent batch of CLC will take one
    additional year to generate. For example, the first batch will be generated one year
    after the close of the ICO, the second batch will generate 2 years later, the third
    batch after the 3rd year, etc. CLOUT that is transferred to a different address will
    have the subsequent CLC credited to that new address.


    CLC issuance schedule:


    1. Post ICO (November 2017) - 100M
    1. 2018 - 100M
    3. 2020 100M
    4. 2023 - 100M
    5. 2027 - 100M
    6. 2032 - 100M
    7. 2038 - 100M
    8. 2045 - 100M
    9. 2053 - 100M
    10. 2062 - 100M


    CLOUT purchased during the ICO will receive the corresponding CLC at no cost. Any
    CLOUT purchased after the ICO closes will need to wait for it to generate additional
    CLC or purchase it on its own. The CLC token will be distributed proportionally in
    accordance with the CLOUT tokens held. With the increasing rate of new block
    generation, the total limit of CLC will be achieved in 2062. CLOUT holders can initiate
    a transaction at any time to claim their CLC tokens to their wallet addresses. Users will
    have access to their CLOUT and CLC following their purchase in the ICO.

    ERC-223 TOKEN STANDARD

    CLOUT purchased during the ICO will receive the corresponding CLC at no cost. Any
    CLOUT purchased after the ICO closes will need to wait for it to generate additional
    CLC or purchase it on its own. The CLC token will be distributed proportionally in
    accordance with the CLOUT tokens held. With the increasing rate of new block
    generation, the total limit of CLC will be achieved in 2062. CLOUT holders can initiate
    a transaction at any time to claim their CLC tokens to their wallet addresses. Users will
    have access to their CLOUT and CLC following their purchase in the ICO.
    The CLOUT ecosystem is based on an open source cryptographic ERC-223 token
    named CLOUT (CLOUT Token). CLOUT is fractionally divisible, transferable and
    functional.
    The ERC-223 tokens ability to eliminate the problem of “lost tokens” was an important
    function for the CLOUT token to ensure a safer transfer system. If an investor
    accidentally sends ETH from an exchange to CLOUT’s ICO deposit address, the ETH
    sent can be returned instead of being eliminated, unlike ERC-20 tokens.
    The ERC-223 tokens use half the gas required by an ERC-20 token. The decision to
    improve this aspect of functionality ultimately benets and safeguards our current
    and future investors.

    TOKEN ALLOCATION

    CLOUT’s 100 million token supply is allocated as so: certain milestones in the CLOUT
    roadmap being achieved.
    1. 2.5 million tokens distributed to project early adopters during pre-ICO sale
    2. 10 million tokens (10%) will be distributed to project supporters during the token sale.
    3. 30 million tokens (30%) will be used to motivate developers and pay bounties used to develop the
    CLOUT Platform.
    4. 25 million tokens (25%) will be allocated to the CLOUT Fund and will be used to invest in other
    blockchain projects over time, including ICOs and/or cryptocurrencies. These investment decisions will be
    based on the highest rated opportunities by the “up-voting” of the CLOUT platform members.
    5. 22.5 million tokens (22.5%) will be used to motivate the CLOUT developers and executives overtime.
    6. 5million tokens (5%) will be retained by the founders (To be released during the course of 20 months)
    7. 5 million tokens (5%) to be released every 1 year over the next 5 years, based on certain milestones in the
    CLOUT roadmap being achieved.


    TOKEN SALE


    To fund the development and marketing of the CLOUT platform and to ensure a fair and
    transparent distribution method, CLOUT is hosting a token sale. The CLOUT token sale will
    be divided in two stages, the pre-ICO and the main ICO.

    Pre-ICO

    • 2.5 million tokens (2.5%) will be distributed during the Pre-ICO at $1/ CLOUT
    The Pre-ICO started on the 27th of September and will end on the 17th of
    November or when 2.5 million CLOUT tokens are sold. During the Pre-ICO, fiat
    currencies, BTC and ETH are accepted. There is a 1 BTC / 10 ETH minimum
    investment requirement.

    ICO

    • 5 million tokens (5%) will be distributed during Phase 1 ICO at $2.50/ CLOUT
    • 3 million tokens (3%) will be distributed during Phase 2 ICO at $5/ CLOUT
    • 2 million tokens (2%) will be distributed during Phase 3 ICO at $10/ CLOUT
    The ICO will start on the 27th of November, following the Pre-ICO. The ICO will last
    for 30 days (December 27, 2017) or until the 100 million tokens are sold. During the
    ICO, BTC and ETH will be accepted. There is a 0.5 ETH minimum investment.
    Hard Cap: $50 million
    Individual Cap: $1 million
    The CLOUT project will use of proceeds from the sale to fund the operations and
    development of the CLOUT platform. The following funding breakdown was
    devised assuming the $50M USD cap is raised*:
    Hard Cap: $50 million
    Individual Cap: $1 million


    FUNDING BREAK DOWN

    The CLOUT project will use of proceeds from the sale to fund the operations and
    development of the CLOUT platform. The following funding breakdown was
    devised assuming the $50M USD cap is raised*:
    • 40% Marketing (Growing CLOUT brand)
    • 30% Research and Development (R&D)
    • 15% Bilateral Business Relationships
    • 10% Misc.
    • 5% Legal

    Marketing: Our marketing efforts include enhancing cooperation with
    potential new members and operators to allow as many people to join the
    platform as possible. Additionally, we plan to focus our efforts on marketing
    CLOUT to broad audiences on traditional social media platforms, established
    cryptocurrency media outlets, and other traditional resources. CLOUT tokens
    will also be used as incentives to join the network, creating a network effect.
    R&D: The CLOUT platform will be on the cutting edge of today’s
    technological advancements. R&D funding will allow the team to research
    and develop the platform, the CLOUT token, CLC daughter token and all their
    functionalities.


    Bilateral Business Relationship: Establishing relationships with businesses
    that can benefit CLOUT’s vision to decentralize media, ultimately catalyzing
    the growth of Blockchain technology and the cryptocurrency community.
    Miscellaneous: Unexpected financial situations such as the underestimation
    of the previous categories’ funding allocations.
    Legal: Retaining legal counsel for the CLOUT Platform.
    Bilateral Business Relationship: Establishing relationships with businesses
    *The expected breakdown may be altered as the project progresses.

    FUNDING BREAK DOWN

    Bilateral Business Relationship: Establishing relationships with businesses
    that can benefit CLOUT’s vision to decentralize media, ultimately catalyzing
    the growth of Blockchain technology and the cryptocurrency community.
    Miscellaneous: Unexpected financial situations such as the underestimation
    of the previous categories’ funding allocations.
    Legal: Retaining legal counsel for the CLOUT Platform.
    Bilateral Business Relationship: Establishing relationships with businesses
    *The expected breakdown may be altered as the project progresses.
    Although team CLOUT has a clear plan to ensure that the value of the CLOUT
    token can be upheld, the main value propositions come not from the value of
    the token itself, but rather from the revenue streams that are open to
    platform contributors.
    Multiple Revenue Streams for Token Holders:
    • Crowd Wisdom
    • Referral Program
    Crowd Wisdom
    The concept of “Wisdom of the crowds” is not new and it has been leveraged
    by previous platforms within the blockchain space. However, CLOUT’s
    approach to this concept is unique, leveraging it not as a betting or guessing
    mechanism, but rather as a curation tool. This tool is powered by the CLC
    token which acts as a reward for the participants.


    CLC tokens represent the user's voice on the CLOUT platform, allowing him to take
    advantage the platform in its full capacity, with the ability to share, rate and create
    content. Without CLC, users can still access the CLOUT network in a “read only” mode
    but cannot contribute to the community, and therefore, cannot be rewarded.
    A user who creates a popular post, makes an accurate prediction or shares a quality
    media post is rewarded with CLC. Users are incentivized to keep their CLC so that
    they can interact with the platform and earn rewards while CLOUT holders are incentivized
    to keep their tokens in order to receive auto-mined CLC according to the
    dened economic model.
    CLOUT will also feature a Prediction Market (PM) where community members will be
    able to wager on a specic coin(s) market movements (up or down) each week,
    creating useful data that can be leveraged by traders. CLC is used to wager on the
    PM, creating an additional revenue stream for users who know and understand the
    cryptocurrency market.

    Referral Program

    CLOUT token holders will receive a certain amount of CLC tokens based on how
    many new members they refer to the CLOUT Network.
    CLC will be rewarded to users who refer new subscribers to the CLOUT network
    based on a tiered system. The earlier the referral on the CLOUT roadmap, the
    bigger the CLC reward. Referrals are rewarded as so:
    • Referrals made post-ICO - December will receive 1 CLC.
    • Referrals made Q1-2018- Q2-2018 will receive .75 CLC.
    • Referrals made post-Q2-2018 will receive .5 CLC

    Roadmap

    • Nov 15th, 2017 - Alpha Release 1 

    Member Sign on Create Media Page ICO Viewer Page

    • Dec 30th, 2017 - Alpha Release 2 

    CLC Upvote CLC Tracker Web Scraping Bots (WSB) V.1 AI Automation

    • Jan 30th, 2018 - Alpha Release 3 

    Generate CLOUT on site Create Media Update ICO Viewer Update Web Scraping Bots Update

    • Feb 28th, 2018 - Alpha Release 4 

    Submit Outside Media CLC Submit CLC Vote WSB V.2

    • Feb 28th, 2018 - Private Beta Release 

    Submit Social Content CLC Submit CLC Vote

    • Mar 31st, 2018 - Public Beta Release 

    Test All Features UX/UI Testing Unit Testing Customer Feedback

    • May 15th, 2018 - Commercial Release V1.0 

    Approved Beta Member Interaction Voting on features

    • Oct 31, 2018 - Commercial Release V2.0 

    Prediction Market Multi Language Translation Reputation Scoring Engine Social Media Voting

    • Mar 15th, 2019 - Commercial Release V3.0

     CLC Exchange CLC Blockchain Integration Enhanced Voting

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