NAU - directly connects customers and retailers using the blockchain
NAU is the platform that directly connects customers and retailers using the blockchain
technology to guarantee transparency and reliability. Besides being a customer redeeming
special offers from retailers, any user can be their associated affiliate partner. By inviting other
users (friends, colleagues or social network followers) to NAU, the user receives 95% of what the
advertiser pays in tokens for each offer redemption. This is absolutely disruptive for the current
market paradigm, where middlemen share the advertising money and users have almost zero
motivation to recommend and share within their circles of communication. By creating direct
customer-retailer connection with most of the money left within this interaction pair, NAU
creates a new reality for both consumers and retailers.
The advertiser creates an offer (a discount, a gift or second item free) paying at least 1
NAU token for each redemption of this offer. 95% of the reward goes to the user who has invited
the redeeming customer to NAU. Such approach encourages the users to share NAU application
within their social areal. Each user is someone’s follower therefore backing the vision of leaving
most of the funds in the “advertisers - customers - advertisers” eco-system.
Desktop-ready website and Android/iOS mobile apps allowing users to locate
and redeem offers displayed on the geolocation basis. The offers are categorized into 5 basic
categories with advanced filtering.
NAU declares and executes the absolute transparency for all the participants
of advertising assets exchange process. Everyone can check the amount of tokens paid by the
advertiser for each sale and make sure the affiliate has received 95% of this amount. This
approach also guarantees there is no hidden token emission from the system besides the
declared token sale amount. The platform itself becomes more reliable and safe as the
blockchain is stored on multiple nodes that confirm each transaction.
NAU utilizes a private blockchain based on the MultiChain technology.
Transactions within the blockchain are visible to anyone through the proprietary public
monitoring service. One can also start his own monitoring service by setting up a node. This
approach has been chosen instead of using public blockchain networks to avoid paying the
rewards for miners for each transactions as these rewards do not match the microtransaction
model within NAU.
The platform charges 5% of each transaction of tokens from advertisers to
users and 0.5% of each transaction between the wallets. It also enables advertisers and agents
(on behalf of advertisers) to use tokens to purchase push-in contacts to the segmented audience,
the ‘featured’ badge and other marketing tools within the platform.
NAU platform features API allowing to use its features from the outside. Currently
the following third parties are considered:
1. Advertiser representatives (previously accredited agencies and freelance agents) capable
of creating and managing multiple advertiser accounts, their offers, refill token wallets
etc. This is also available through the web agent interface.
2. Publishers. We have already secured agreements with a few publishers, that will use the
API to show NAU offers to their audience based on geolocation. They are greatly
attracted by the 95% reward model and absolute transparency of the platform.
3. Exchange platforms, that can be integrated to web user interface and offer token
exchange to any other assets and vice versa.
Current product state.
Development is in progress since July 2017. Official beta is scheduled to
be released after the main token sale round ends. The development is currently within the
planned schedule executed by an experienced team of 8 developers. All current investments are
funded by the founders.
The company is currently launching its local headquarters in the following
countries: Germany, Philippines, Colombia, Russia and Ukraine. The local offices are responsible
for signing agreements with agents and advertisers along with the local influencers that will
execute the initial platform app promotion. The list of such agreements to be announced prior to
the token sale main round. NAU has also signed agreements with publishers for over 100M
monthly ad serves for NAU offers on the revenue share basis.
Token Sale Structure
Starting from Oct 1, 2017, the private presale round is active. (UPD: the
round has successfully ended with $1.5M raised). The price on this stage is set at $0.04/token
with 300% bonus and only qualified investors with investments over $50k in any equivalent are
eligible to participate. There is hidden cap on this round. Advisors are eligible to purchase up to
$50k equivalent in tokens during the private presale at a special price: $0.005/token with 6
months lock-up period.
On Nov, 1 the public round of token sale would be announced starting with sale limited to 50M
tokens priced at $0.04 each with 35% bonus. The main token sale round (Nov 29, 2017 - Dec 29,
2017) would be divided into 2 equal parts. The first part will be sold at $0.04/token, the second
part at $0.06/token.
The remaining tokens will be distributed in 2018 through the performance based rounds
(announced prior to NAU launch on a new market). The price will be determined by the total
volume of the contributions divided by the number of tokens available for the particular
Gols And Uses
Soft Cap: $5M
NΛU operates in 5 initial countries.
Funds are allocated to ensure project financing for 2017-2019 until it breaks even.
$2,598,000 - Retailers acquisition
$1,247,500 - Customers acquisition
$1,740,000 - R&D
$1,026,000 - Global & C-level expenses
$713,000 - BD & PR expenses
$297,800 - IT infrastructure
$229,000 - Legal
$62,000 - HQ and local offices launch
Total fixed costs:
Considering the projected income of $2,911,980 during this period, NAU needs funding of $5,001,319, which is NAU token sale planned minimal cap. Please check the P&L projections and key indicators that influence the projections here.
Additional funds allocation:
Token Sale Tarms:
To participate in NAU Token Sale users must register on https://tokensale.nau.io and receive access to their account.
ETH, BTC and LTC will be accepted as cryptocurrencies of contribution during NAU Token Sale.
Any contribution will be converted to USD based at the exchange rate fixed at the moment the “Show wallet address” button is clicked and then converted to the corresponding amount of tokens depending on the current Token Sale round and token price.
To participate in Token Sale public presale round, users should make a contribution no earlier than Nov 1, 2017 12:00 GMT time and no later than Nov 27, 2017 12:00 GMT time.
If the Token Sale public presale round reaches its hard cap of 50M tokens before Nov 27, 2017 12:00 GMT time, all the contributions received after the cap is reached would be returned to the corresponding contributors.
To participate in Token Sale main round, users should make a contribution no earlier than Nov 29, 2017 12:00 GMT time and no later than Dec 29, 2017 12:00 GMT time.
If the user makes a contribution before Nov 29, 2017 12:00 GMT time, they should contact [email protected] to investigate the issue.
It may appear so that user makes a transaction when the token price is still $0.04, but at the moment the transaction comes to Token Sale contribution wallets the token price is $0.06 - this is the risk the users should accept and try to avoid that using the Token Sale progress bar for information.
Detailed instructions on participating in Token Sale and contributing funds will be published later.
NAU main token sale round ends on Dec 29, 2017 12:00 GMT time or when the hard cap is reached (300M in this round and 500M overall tokens sold) whatever happens earlier.
Token Sale contributors may choose automatic exchange of ERC20 eNAU tokens to NAU tokens 1:1 in their account.
Token Sale contributors will receive their ERC20 eNAU tokens or NAU tokens (if they choose the exchange option in their account) within 7 days after the end of Token Sale.
Token Sale is operated by NAU, a limited company incorporated in the Cayman Islands with company number 326425.
October 15 - October 25 - private presale round
Sept - Oct - local offices launch
September 26 - NAU participates in Blockchain Live 2017 conference, Saint-Petersburg
September 28 - NAU participates in MAC 2017 conference, Moscow
October 31 - NAU participates in CAC 2017 conference, Prague
Nov 1 - Nov 27 - public presale round
29 Nov - 29 Dec - main token sale round
December - official beta release
Q1, 2018 - Q4, 2018 - performance based rounds
Yaroslav Shakula (Founder, CEO).
15 years of experience as a project lead, co-founder and
CEO of multiple projects in the industries of Internet-marketing and advertising (Creara, Sape),
affiliate marketing, e-commerce etc.
Egor Bruskin (Co-founder).
Founder of LeadBit Group - a holding company currently managing a
few worldwide projects in traffic and affiliate marketing industry.
Max Gavriuk (CTO).
Over 15 years of experience in software development and management. CIO
Olga Romanova (Head international sales).
Previously Head of partner management department
Groupon Russia. Previously Deputy Commercial Director KupiVIP E-commerce. Previously Head
of Sales CardsPro.
Ashit Joshi (Business development advisor).
VP at Chegg Inc., expert in product innovation,
project architecture, product ideation and technical solution.
Tzvi Shishler (Advisor on international marketing).
CEO of 4KingMedia, a leading Crypto Media
company. Tzvi has extensive marketing experience in the disruptive online space and has been
involved in ICO marketing from the beginning.
Marc Kenigsberg (Advisor on tokenomics and data management).
involved in Bitcoin since 2013. 18 years experience in online marketing. Worked with various ICO
and blockchain businesses, a regular speaker at conferences around the world.
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