Lydian token (LDN) The First A.I. Big Data Marketing Cloud for Blockchain
The Lydian token (LDN) will be issued by LydianCoin SG, an indirect Singaporean subsidiary of Gravity4, Inc., a
Delaware corporation. Gravity4, Inc. is the direct or indirect parent of approximately 43 subsidiaries in the United
Kingdom, Ireland, Bermuda, Sweden, Hong Kong, Taiwan, Australian, Mexico, the British Virgin Islands, Brazil,
Singapore, Jersey, China, Malaysia, Denmark, Norway, Finland, Spain, Germany, the Netherlands, and Colombia
(Gravity4, Inc., together with its subsidiaries, the “Gravity4 Corporate Family”). The Lydian token will enable
cryptocurrency purchases of targeted, A.I.-driven digital marketing and advertising services already offered by the
Gravity4 Corporate Family and used by a number of Fortune 1000 companies and luxury brands worldwide. Lydian
tokens will allow crypto-centric businesses to expand their marketing reach, engage and educate a targeted audience,
and grow their customer base.
Lydian token users will have exclusive access to data sets optimized to reach crypto-community audiences, data sets
not available to Gravity4 Corporate Family Customers paying in fiat currencies. Lydian token holders will also
have exclusive access to products currently under development, including MonaChain, a blockchain driven anti-ad
fraud system, and MonaBrowse, ad-free internet surfing without the hassle of changing browsers or surfing
What Is Lydian?
The Lydian Token
The name “Lydian” pays homage to the first human civilization to use currency, though Lydian tokens are not a
currency; they represent a new model for the delivery of existing technology-driven marketing services.
The Lydian token is an ERC20-compatible16 token, leveraging the Ethereum blockchain for broad compatibility
with existing wallets, exchanges, development tools, smart contracts, exchanges and other associated technology
infrastructure. The Ethereum ecosystem has been in development since 2015 and offers the ability to deploy
Turing-complete trustless smart contracts on top of its blockchain. This flexibility and extensibility has made the
ERC20 token interface the most frequently used token issuance standard.
The Lydian token may be purchased using Bitcoin (BTC), Ethereum (ETH), Litecoin (LTC), Dash (DASH), ZCash
(ZEC), Waves (WAVES), fiat currencies, and credit cards. By making the Lydian token available to purchasers
through a wider spectrum of payment channels, Lydian intends to make its products and services and, in turn, the
blockchain ecosystem, accessible to consumers who believe the space outside their grasp.
The Lydian token is intended to serve as a payment marker for access to services provided by LydianCoin SG and
the Gravity4 Corporate Family. As further described herein, Lydian and the Gravity4 Corporate Family constantly
strive to innovate and intend to continue to make additional products and services available to Lydian users in the
future but at prices to be determined.
The Lydian token is intended to be exchanged with LydianCoin SG only for the services to be provided by
LydianCoin SG and the Gravity4 Corporate Family, and holders of the Lydian token do not have any right of
redemption against LydianCoin SG for the Lydian token save for this purpose.
Purchasers are not and will not be entitled, to vote or receive dividends or be deemed the holder of capital
stock of LydianCoin SG or any other member of the Gravity4 Corporate Family for any purpose, nor will
anything be construed to confer on the purchasers any of the rights of a stockholder of LydianCoin SG or any
other member of the Gravity4 Corporate Family or any right to vote for the election of directors or upon any
matter submitted to stockholders at any meeting thereof, or to give or withhold consent to any corporate
action or to receive notice of meetings, or to receive subscription rights or otherwise. Holders of Lydian
tokens will have no right to participate in the profits of any member of the Gravity4 Corporate Family, share
in the income of any member of the Gravity4 Corporate Family or otherwise receive any payment or return
from of any member of the Gravity4 Corporate Family solely by virtue of owning or holding a Lydian token.
Holders of Lydian tokens do not have, in any form whatsoever, any proprietary interest or rights to the assets or
properties of LydianCoin SG or any other member of the Gravity4 Corporate Family. No intellectual property rights
in any software, data sets, or other art of any kind created by or intended to be used by any member of the Gravity4
Corporate Family will be granted to any holder of a Lydian token solely by virtue of owning or holding a Lydian
20,000,000 Lydian tokens will be offered for sale to purchasers in this offering, as set forth below. Purchasers
should note that 1,000 Lydian tokens are required to create a user account. Certain products and services offered
through or by the Gravity4 Corporate Family are available in exchange for Lydian tokens without a user account.
There is a minimum purchase amount of seven (7) Lydian tokens per purchase.
Lydian tokens have been or shall be sold in “Lots”, as set forth below. Prospective purchasers shall have committed
to purchase approximately [_____] Lydian tokens prior to the date hereof. With respect to purchasers of Lot 1
through Lot 5, purchases shall be made in accordance with the table set forth below.
LydianCoin SG will retain 20,000,000 of the total 40,000,000 tokens for future issuance. Up to 2% of the retained
tokens held by LydianCoin SG will be distributed to advisors to LydianCoin SG at the company’s sole and exclusive
discretion. Such Lydian tokens will be distributed to advisors by LydianCoin SG at a 25% discount. Certain
additional retained tokens shall be distributed in accordance with the bounty program set forth below.
In conjunction with any purchase of Lydian tokens, each Lydian token purchaser will be required to make certain
representations, including that it intends to acquire the tokens solely for the purpose of exchange for digital
marketing and advertising services from the Gravity4 Corporate Family, as set forth herein, and not with a view
toward the further transfer, resale, or distribution of the tokens. Please see Section 6, Risk Factors, for information
on the risks associated with purchasing Lydian tokens.
Lydian tokens may be purchased using Bitcoin (BTC), Bitcoin Cash (BCH), Dash (DASH), Dogecoin (DOGE),
Ethereum (ETH), Ethereum Classic (ETC), Lisk (LSK), Litecoin (LTC), Nem (XEM), Neo (NEO), Qtum (QTUM),
Ripple (XRP), Tether (USDT), Waves (WAVES), ZCash (ZEC), PayPal for ACH and certain credit cards, including
[INSERT]. Lydian tokens purchased using a credit card require a 90-day wait period before token distribution.
Commencing during the pre-sale period on October 26, 2017, and ending simultaneously with the offering of Lydian
tokens, LydianCoin is sponsoring a bounty campaign (the “Bounty Campaign”) to reward early LydianCoin
supporters. 50,000 Lydian tokens are reserved for payment of bounties, in accordance with the following
Additional Lydian tokens can be obtained by promoting LydianCoin promotional materials regarding the sale of
Lydian tokens. Upon joining the Lydian referral program, participants will be supplied with a range of graphics and
textual links that can be placed within participants’ sites, socials and other platforms. Participants will receive a
commission of [5%] of total sales volume referred through their unique links, paid in Lydian tokens.
Lydian Token Sale - Key Data
Token Issuer: LydianCoin SG, a Singaporean entity
Total Tokens: 40,000,000
Tokens to Be Sold via Token Sale: 20,000,000
Tokens to Be Provided to Advisors: Up to 800,000 at LydianCoin SG’s sole discretion
Tokens to Be Provided via Bounty Campaign 50,000 from reserves
Short Name: LDN
Currency Accepted: Bitcoin (BTC), Bitcoin Cash (BCH), Dash (DASH),
Dogecoin (DOGE), Ethereum (ETH), Ethereum
Classic (ETC), Lisk (LSK), Litecoin (LTC), Nem
(XEM), Neo (NEO), Qtum (QTUM), Ripple (XRP),
Tether (USDT), Waves (WAVES), ZCash (ZEC),
PayPal for ACH, and credit cards
Price per LDN: BTC, BCH, DASH, DOGE, ETH, ETC, LSK, LTC,
XEM, NEO, GTUM, XRP, USDT, WAVES and
ZEC in an amount equal to $5 USD per LDN or $5
Type: Ethereum ERC20-based
Token Sale Start: Private Presales Concluded
Lot 1 (Current Presale) Ongoing17
Lot 2 November 20, 201718
Lot 3 December 15, 2017
Lot 4 January 1, 2018
Lot 5 January 15, 2018
Public Crowdsale January 30, 2018
Token Sale Structure: Lot 1 25% discount 1,000,000 tokens
Lot 2 20% discount 1,500,000 tokens
Lot 3 15% discount 2,000,000 tokens
Lot 4 10% discount 2,500,000 tokens
Lot 5 5% discount 3,000,000 tokens
Public Crowdsale Remaining tokens
Fundraising Goal: Approximately $100,000,000.00 USD
Use of Proceeds:
Reserved against the cost of providing future digital advertising and marketing services
Use of Token Sale Proceeds
100% of the proceeds raised by the sale of Lydian tokens will be held by LydianCoin SG (in fiat currency or cryptocurrency, as financial, security, and other considerations may demand) as reserves against the cost of services to be performed for Lydian token holders upon negotiation of the token back to LydianCoin SG. All costs of the proposed sale of the Lydian tokens will be paid by the Gravity4 Corporate Family, and no proceeds from the sale of Lydian tokens will be used to cover sale costs, including marketing, legal, or management fees. No development costs for any product to be developed or in development by any member of the Gravity4 Corporate Family will be paid out of the proceeds of the sale of Lydian tokens.
Lydian tokens will be negotiable only for the digital marketing and advertising services available from the Gravity4 Corporate Family, in accordance with the pricing schedule for services, provided on the prepaid services contracts to be announced and available with the sale of Lydian tokens, and Lydian token holders will not be entitled to any other return of funds or other benefit solely by virtue of ownership of the Lydian tokens.
Lydian tokens may at any time be transferred back to LydianCoin SG in exchange for services and products, specifically described in and at the rates indicated on the prepaid digital advertising and marketing technology, products, and services contracts available with the sale of Lydian tokens (the “Menu”). Lydian tokens are negotiated back to LydianCoin SG at the equivalent value for which they were purchased, $5 USD. A representative sample of technology, products and services available from the Menu include the following:
All Menu items may be purchased using (i) LDN or (ii) a combination of BTC, ETH, LTC, DASH, ZEC, WAVES, and/or fiat currency. An electronic insertion order will formalize the terms of the services to be provided and commence the advertising campaign. If Design Creative services are purchased, LydianCoin SG and other members of the Gravity4 Corporate Family will design the initial creative assets in consultation with the client. Additional Lydian tokens may be used to purchase impressions at the rates to be negotiated or announced in connection with future prepaid services contracts, which are expected to vary depending on the audience group, channel and type of
service requested. Advertising materials are trafficked into the G4 Marketing Cloud, powered by MonaLisa, and served to the relevant audiences across multiple channels. Real-time reporting of advertising efficacy is available to Lydian users through a dashboard, a managed service, or a media strategist.
Central to Gravity4’s strategy in delivering targeted digital marketing services is its ability to mine ad exchanges for the optimal audiences and impressions for its customers. As discussed above, Gravity4 relies on its proprietary A.I. technology, MonaLisa, to refine the ongoing flow of data from the continual auction in the ad exchanges. In ad exchanges, bidders such as Gravity4 compete in real time for impressions, or views, created by users visiting a given webpage. Leveraging Mona Lisa together with the weight of its institutional data and relationships with partners, Gravity4 can identify proper target audiences for clients and seed their content to the right places at the right times.
Gravity4’s ability to match marketing content to impressions, or “eyeballs,” is contingent upon the availability of those impressions, as well as the price of those impressions. In a low-supply or high-price environment in ad exchanges, Gravity4 may have higher costs to pass along to customers. Conversely, a high-supply or low-price environment will have lower costs. The real-time purchase/delivery nature of ad exchanges prevents Gravity4 or other purchasers from buying during a low-cost period and storing.
All prices, fiat and LDN, are subject to change at any time at the sole discretion of the Gravity4 Corporate Family.