KriosCoin (KRI) - Decentralized Affiliate & Campaign Management Platform



  • THE KRIOS PLATFORM

    Krios is a web and mobile application designed
    especially for companies looking to run efficient,
    successful, and cost-effective digital marketing
    campaign.

    The future of online advertising, Krios offers companies
    a database of talented professionals and resources
    which provide value and synergies in all aspects of
    a company’s marketing campaigns and promotional efforts.
    It connects professionals looking to sell their services
    with the businesses looking for them.
    Companies fill out forms and profiles on the platform, containing details about
    their product or service, budget, needs and timeline. Krios then presents the firm
    with several professional candidates who fit the requirements of the request. It
    connects professionals in the digital advertising industry looking to sell their services
    with the businesses looking for them.

    Companies fill out forms and profiles on the platform, containing details about
    their product or service, budget, needs and timeline. Requests are analyzed instantly,
    as Krios presents the firm with several professional candidates or companies
    who fit the requirements of the request. Firms will have the opportunity to
    communicate with candidates and select those who will be tasked with creating
    and publishing the advertising campaign. Once parties are in agreement, a smart
    contract is formed on Krios utilizing KRI

    BUILD YOUR CAMPAIGN

    Companies can manage and have full control over their marketing campaign directly on the Krios platform through the “Build Your Campaign” feature

    Monitoring the progress of the campaign is made simple through Krios’ user-friendly
    interface which allows the business to communicate directly with their hired
    professionals and pay them with KriosCoin through the application.


    Campaigns will have their own pages where business-owners can track the work,
    progress and payments of every contributor as well as have direct lines of communication
    with every participant in the project. Krios aims to create a platform
    whereby small businesses and start-ups can create the same digital marketing opportunities
    as large multinational corporations.
    Businesses will either send a request whereby Krios will match them with relevant
    professionals that fit their budget, or they can hand-pick the professionals
    themselves by manually going through profiles in the network.

    The first step in building a campaign is selecting
    which professionals are required.

    Examples of professionals who will be on the network include, but are not limited
    to: content managers, social media managers, advertisement managers, graphic
    designers, copywriters, marketing managers, vloggers, influencers, marketing analysts
    and more.

    Content Manager: A content manager is someone who oversees the
    content presented on websites and blogs, and may also be responsible
    for creating, editing, posting, updating, and occasionally cleaning up
    outdated content.

    Social Media Manager: A social media manager is someone who manages
    social media marketing campaigns and day-to-day activities including:
    Develop relevant content topics to reach the company’s target
    customers. Create, curate, and manage all published content (images,
    video and written). Their focus is primarily related to Facebook, Twitter
    and Instagram.

    Advertising Manager: An advertising manager is someone who plans
    and directs the promotional and advertising campaigns of companies
    in order to generate interest in a product or service.

    Marketing Manager: A marketing manager is responsible for developing,
    implementing and executing strategic marketing plans for an entire
    organization (or lines of business and brands within an organization) in
    order to attract potential customers and retain existing ones.

    Marketing Analyst: An individual who studies information to help their
    employer or client make informed decisions about their market. They
    help decide things such as what markets to launch a product in and
    what price to charge.

    Graphic Designer: : Graphic designers create visual concepts, by hand
    or using computer software, to communicate ideas that inspire, inform,
    or captivate consumers. They develop the overall layout and production
    design for advertisements, brochures, magazines, and corporate
    reports.

    Vlogger: Someone who posts a blog that contains video content to various
    channels to garner interest on the subject matter they are discussing
    or their life.

    Influencer: Someone who is a real, relatable person who has attracted
    a loyal and relatively large audience. An influencer has influence over
    their loyal following and can impact how they dress, what they purchase
    and what they watch.


    ....

    When a business has decided what professional services their advertising campaign
    requires, and deals have been struck between participants, a campaign page
    will be opened. Only the hired professionals and the business have access to this
    page, and the contents of this page are secured as privacy is of campaign details is
    of the utmost importance. The participants decide upon payment arrangements,
    and the business deposits KRI to be transferred to the professional upon completion
    of the project, according to the smart contract created.
    The Campaign pages are designed with efficiency in mind; it will contain several
    components which will help all those involved to complete the project. Files can
    be exchanged and viewed instantly, messages can be sent, payments for services
    can be made, all allowing businesses and participants to efficiently manage the
    campaign and execute the strategy.
    Completed projects will be moved to an archive where they can be used as references
    for both the business and the professionals who worked on them. Information
    such as the participants involved, beginning and end dates of the project, and
    payment status will be included. Businesses will be able to rate each participant in
    the project on 5 stars and provide feedback. This feedback will serve as a reference
    and proof of completed work, allowing top-ranked affiliates and professionals in
    the network to gain exposure and improve their credibility on the platform.

    KRIOSCOIN

    KriosCoin (‘KRI’) is an ERC20 standard token based on the Ethereum technology
    and blockchain. Tokens in the Ethereum ecosystem can represent any fungible
    tradable good: coins, loyalty points, gold certificates, IOUs, in game items, etc.

    KRI grants users access to the Krios Network ecosystem and allows for a secure,
    private and decentralized method of confirming and conducting all transactions
    within the network. KRI is a utility token that can be utilized as a unit of account
    between advertisers, publishers, content creators and businesses in a new blockchain-
    based, digital advertising and services platform.

    KriosCoin will be held both by professionals on the Krios Platform and by businesses
    to pay for services acquired on the platform. The Krios platform manages
    an internal ledger with the balances of each user’s KriosCoins. Outside of the
    platform, Krios provides a publicly accessible smart contract for each token, implementing
    the Ethereum ERC20 token standard (external token contract). This
    allows for KriosCoins to be available for trade on digital asset exchanges.

    Users will be able to place their KriosCoin into their Krios Wallet on the platform,
    which is connected to their registered account. Professionals and businesses decide
    upon the terms and conditions for the services provided through the platform.
    Businesses will be able to pay for services in a safe and efficient manner, without
    the need to concern themselves of differing currencies, exchange rates, and method
    of payment. Users and businesses will be able to view their Krios Wallets at any
    time and can verify their balance, history and transaction status directly on Krios.

    Using blockchain technology, KriosCoins used as a means of payment for services
    provided on the Krios platform are logged and confirmed with Krios’ internal ledger.

    Professionals who wish to provide their services are vetted and Krios determines
    whether they have the necessary skills and are trustworthy. Professionals on Krios
    are monitored bi-annually and must provide verification to prevent fraud or dishonesty.
    Companies can rest assured that they need not deal with the potential of
    bots or companies misrepresenting their reach or numbers, as participants in the
    Krios Network must go through a full, detailed background check and legitimacy
    confirmation. KriosCoins serve as a unit of account for these services, and all
    KriosCoins will have a transaction history that are easily verifiable.

    KriosCoins are also used to reward participants in the network and holders of
    KRI. 10% of all fees collected from transactions in the network will be proportionally
    redistributed to users with KRI. This allows for the network to continue
    to flourish, as professionals earning KRI, businesses purchasing KRI to make
    transactions, and holders of KRI on the Krios platform, will earn extra Krios-
    Coins, further increasing ROI for all participants.

    The goal of the redistribution properties is to incentivize transactions on the application
    and further lower the fees, increasing ROI and making the digital advertising
    industry more efficient. KRI do not represent or confer any ownership rights or
    stake, share or security or equivalent rights, or any right to receive future revenue
    shares. The tokens are not intended to be a digital currency, security, commodity,
    or any other kind of financial instrument.

    INITIAL COIN OFFERING DETAILS

    Name: KriosCoin
    Platform: Ethereum
    Ticker: KRI

    Creation:KriosCoins (‘KRI’) will be created during a single token creation event and
    will be distributed during two phases. After both rounds of the coin offering, no subsequent

    KriosCoins will be created. 650,000,000 KRI will be pre-mined during the
    token creation event. All tokens that remain unsold after round 2 will be burned.
    Total Token Supply: 650,000,000 KRI

    Hard Cap: 500,000,000 KRI will be available to the public throughout both rounds of
    the initial coin offering.

    Reserve: 150,000,000 KRI have been reserved for the Team, Developers, Founders,
    Angel Investors & Bounty Campaign participants.

    Accepted Contributions: ETH, BTC & USD

    Minimum Transaction Amount: 0.04 ETH

    ISSUANCE PERIODS

    ROUND 1 PRE-SALE:

    KriosCoins will be available for purchase
    on November 17th, 2017 and
    will continue to be credited until
    November 30th, 2017 or when the
    pre-sale hard cap of $500,000 USD is
    reached, whichever occurs first.
    Price: 1 ETH = 4150 KRI

    ROUND 2 ICO:

    KriosCoins will be available for purchase
    on December 4th, 2017 and will
    continue to be credited until December
    31st, 2017 or when the ICO hard
    cap of 650,000,000 distributed KRI is
    reached, whichever occurs first.
    Price: 1 ETH = 3000 KRI

    CROWDFUNDING DISTRIBUTION

    BREAKDOWN OF CROWDFUNDING DISTRIBUTION

    Team – Although the team already includes several members capable of taking the
    Krios Network to the market, team expansion is a priority as Krios looks to expand
    its development, userbase, and affiliate base.

    Advisors – Advisors are essential to any blockchain company looking to navigate
    the cutthroat and complex world of cryptocurrencies and blockchain technology.
    Krios are fortunate enough to have a team of experienced advisors who will continue
    to guide the business in the right direction as they proceed through the coin
    offering stages into the network deployment stages.

    Marketing – As has been outlined in this document, marketing is an essential business
    activity which promotes business growth, brand loyalty and expands awareness.
    A portion of the crowdfunding will go directly to efficient marketing channels
    which will promote the Krios Network and KriosCoin to the correct demographic.

    Development – This includes development of the website, the coin, and the platform.
    The majority of the crowdfunding budget is reserved for development (and
    maintenance) of the core components of the business.

    ROAD MAP

    Q1 2018 – The Krios Network is fully launched, including all major features
    and social media outlets. Development of mobile application. KriosCoins
    will be listed on at least one exchange. Optimize Krios’ matching algorithms
    which connects businesses to influencers and marketing professionals.

    Q2 2018 – Krios Loyalty Program established to save repeat advertisers even
    more money. “Build Your Campaign” fully optimized and released as an allin-
    one solution for advertisers looking to build effective marketing campaigns.
    Measure customer satisfaction for each individual providing service
    on Krios, and allow for businesses to leave feedback for other businesses to
    view publicly regarding performance.

    Q3 2018 – Growth of userbase and endorsement base allows Krios to offer
    multiple levels of affiliation/endorsement options. Allow Krios professionals
    who have worked on projects together to form groups where they can offer
    their combined services at a discount from the sum of the individual costs.
    No third-party development companies will be authorized, and users must
    have past experience in projects on the Krios platform together in order to
    form a team.

    Q4 2018 – Integrate capacity for Krios users to purchase advertising space on
    third-party applications and websites, allowing business-owners to not only
    create promotional content through Krios, but also find space to advertise,
    while all being paid for with KRI.

    Links:

    Website:https://www.krios.io/

    White Paper:http://www.krios.io/whitepaper...

    Twitter:https://twitter.com/krios_io

    Facebook:https://www.facebook.com/krios...

    E-Mail:[email protected]



  • KriosCoin (KRI) - INDUSTRY LANDSCAPE

    Marketing is the study and management of exchange relationships. The American
    Marketing Association has defined marketing as “the activity, set of institutions,
    and processes for creating, communicating, delivering, and exchanging offerings
    that have value for customers, clients, partners, and society at large.”

    Marketing is one of the focal points of any business
    that seeks to garner interest from customers, as it
    includes virtually all customer-related activities;
    from developing products consumers will enjoy, to
    attracting customers, maintaining a customer base,
    serving the customer and ensuring they are satisfied.
    The end goal of marketing is to achieve
    customer interest and satisfaction.
    Digital marketing is the marketing of products or services through digital technologies.
    Since the 1990’s, digital advertising expenditures have consistently increased,
    as more and more consumers spend time (and money) online. Digital advertising is
    valuable not only because it helps to garner interest for a product or service, but
    also because it allows for 24/7 customer support online, which improves lines of
    communication between the firm and the consumer and allows the firm to evaluate
    feedback from customers.

    Along with digital advertising comes increased scrutiny, as consumers can express

    negative opinions about a business just as easily as they could positive. For
    this reason, large firms hire social media managers, personal relations managers,
    and other positions whose main responsibility is maintaining a positive image
    for the firm.

    Businesses encourage feedback from customers through online sources, websites,
    and blogs which gives consumers a voice and lets them feel important. Ignoring
    digital advertising is no longer an option for businesses looking to keep up with
    competition.

    The potential reach of channels such as Facebook, YouTube and Twitter continue
    to expand as worldwide adoption continues. The open lines of communication create
    unique opportunities that are unavailable with traditional marketing.


    Affiliate marketing is a facet of digital marketing that is largely performance-based
    in which a business rewards affiliates for bringing visitors to their website or for
    bringing in paying customers. While affiliate marketing can sometimes be overlooked
    in favor of more traditional marketing techniques, the power of celebrity
    and influencer endorsements remains a powerful tool at a business’ disposal, as it
    allows consumers to be introduced to products or services by someone who they
    already relate to.

    At its core, affiliate marketing is about the relationships between three parties:


    ...


    The publisher is the individual or company that is advertising the product or service
    in exchange for commissions. The advertiser provides the publisher with some
    sort of content (banners, links, ads, phone numbers, promotional codes, graphics,
    etc) which they post on their website or social media outlets to garner attention
    for the company. Finally, the customer is the individual who is being called to action.
    They are the ones who see an advertisement and are expected to either visit
    the website, fill out forms to register, or purchase a product. This is known as a
    conversion.
    Social media marketing is making use of social media platforms to promote a product
    or service. Besides the advantages of increased reach and instant exchange of
    information, social media marketing provides companies with unique access to
    market-related data. Unlike traditional marketing research methods such as surveys,
    focus groups, and data mining which are time-consuming and can be very
    costly, marketers can use social media to obtain real-time information about consumer
    behavior and viewpoints and receive instant feedback. This can be extremely
    useful in such a dynamic, competitive and fast-paced global marketplace.


    The graph above displays
    the expenditures on social
    media marketing in the
    United States alone, and the
    projected values for 2018
    and 2019.

    Social media marketing in the United States takes up a large portion of global
    digital advertising expenditures, as companies continue to look for cost-effective
    ways to reach their target demographics. Globally, social media marketing
    expenditures are expected to total $36 billion in 2017, with a majority coming
    from North America.




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