SINGULAR DTV CROWDSALE DISCUSSION (ETHEREUM)
SingularDTV: The Reinvention of Film & Television Distribution
The Beginning of the End for Netflix, Hulu and Amazon
by Zach LeBeau, CEO of SingularDTV
The addition of Jason Tyrrell as VP of Content for SingularDTV marks the beginning of a new era for film and television distribution — the beginning of the end for Netflix and all the rest. Yes, a bold statement. I’m confident writing it. Netflix and Amazon may be multi-billion dollar platforms but they’re flying on propeller engine technology — so to speak — and blockchain is a spaceship powered by the latest in warp drive technology. Mark this moment in time, the hiring of Jason, as a crucial step forward in challenging Hollywood and laying the foundation for a decentralized entertainment industry.
The entertainment industry doesn’t know SingularDTV exists yet. We like it that way. It’s part of our overall strategy as we develop and launch our platform and slowly gain content and users over the next few years. When the “majors” wake up to blockchain tech they’ll be way behind, throwing billions at companies like SingularDTV just to catch up and stay relevant.
It’s interesting to hear Reed Hastings, CEO of Netflix, proclaim the death of cinema. Hollywood as we know it is already dead. Inflammatory words that strike at the hearts and egos of the studios and the Hollywood establishment, aka the Hollywood monarchy. Of course it’s all true, we’ve been watching the decay and dismantling of the studio/Hollywood system in various ways for decades. It’s called evolution. But the subscription numbers have just come in for Netflix, they’ve peaked. In addition, they’re spending $6 billion on original content this year. Yes, their model usurps the old model by using the internet as best it can, but it’s unsustainable because its not decentralized and the internet’s functionality is far behind the capability of what blockchain technology can offer. Decentralization takes the burden and cost of supplying original content off the shoulders of one entity and transforms it into the natural network effect of countless original content creators from around the world. The efficiencies are unparalleled.
Netflix talks about the death of cinema while at the height of their power. How ironic that they too are the walking dead and don’t even know it yet.
As CEO of SingularDTV I see this as the future — decentralize or die. Integrate decentralized computing into your platform or become extinct. It could take 10 years before Netflix knows it’s dead, perhaps longer before it’s proven true, but every version of my future reality tells me this is so. What I cannot see is whether Netflix will be looking to buy SingularDTV in order to decentralize and survive, or if SingularDTV will end up buying Netflix?
Okay, the above comment about buying Netflix doesn’t really fit into a decentralized future. SingularDTV Co-founder Joseph Lubin points out that if we’re thinking in terms of centralized entities potentially owning each other, then SingularDTV too will be ripe for disruption by something that is truly decentralized. Full decentralization where all potential stakeholders have ownership and skin in the game is the most stable configuration. This is SingularDTV’s ultimate goal, a truly decentralized entertainment economy the steps of which are described in SingularDTV’s Economic Model.
Our VP of Content, Jason Tyrrell, has been in the distribution game in Hollywood for over 10 years. SingularDTV is fortunate to have him head the effort to build our content acquisition department. This is an innovative and visionary hire made by Kim Jackson, a SingularDTV co-founder and our President of Entertainment. It’s Kim’s primary mission to make sure our platform has the best content possible, acquired and original. Perfect timing and serendipity led to the recruiting of Jason from his previous position as Director of Content for the entertainment aggregator Vubiquity. For those of you that don’t know, entertainment aggregators are an example of Hollywood’s well established strata of intermediaries. They basically broker the deals between the content creators and distributors. More than that, they shepherd this content to the viewers on any screen, whether it be Netflix, Hulu or Amazon, on your television set, laptop or cellphone. In fact, every piece of digitized film or television content goes through a company like Vubiquity. They work with nearly 650 leading film studios, television networks, independent producers and MCNs to bring “premium” content to over 1,000 global video distributors spanning 109 million households. Jason’s in the middle of all of this, brokering the deals and conducting the flow of content from creator to screen. Now he’s here with SingularDTV.
In a decentralized entertainment industry there are no aggregators. Jason will be building the bridge to ultimately render such intermediaries obsolete. He works with all the Hollywood content owners/publishers, including the major studios and networks, and knows how to distribute to nearly a thousand end points in 80+ languages and 120+ countries. He’s touched nearly every piece of mainstream film and television content released in the US during his time at Vubiquity. Hundreds of feature titles, thousands of hours of television, millions of audience members. Maintaining an eye on that level of scale is a huge undertaking that was supported by scores of hard-working staff members at offices in Los Angeles, Toronto, and London, among others. And now Jason will be utilizing his expertise to help build SingularDTV into a content distribution platform to one day rival Netflix.
Jason’s mission is multi-phased, as are all of the strategies at SingularDTV. We’ll acquire similar content the “majors” have and the addition of our own original content will allow SingularDTV to compete internationally as a distribution platform. But more than this, acquiring and facilitating such content to viewers will force us to build a real, working distribution infrastructure on the blockchain, an infrastructure that currently may not be able to handle the load. Just as SingularDTV had to create the tools to build its Smart Contract System, tokenized ecosystem and SNGLS token, we must also forge ahead and build the tools to allow an infrastructure like this to exist, anchored on Ethereum. This is no small task. It will be harder and take longer than anticipated, but in doing so will add incredible value to SingularDTV. And not just for English and Chinese speaking audiences but for audiences all around the world and in every language. As content creators realize the control and transparency that using SingularDTV affords them, we’ll be the platform for the most progressive and cutting edge artists. This will generate audience. I haven’t even mentioned all the additional functionality that SingularDTV will offer its users, functions that have mostly remained secret.
Throughout Jason’s distribution career he maintained multi-million dollar revenue lines at a time of huge upheaval in how audiences find and connect with content, and he directly managed the relationships with every major studio and 30+ independent distributors. He handled the dealmaking, the drafting, negotiation, and eventual signing of literally dozens of content deals, with both the largest, most powerful studios in the world, and the smallest, most passionate indie labels.
The most amazing thing about Jason is that he “get’s it”. Although new to Ethereum and blockchain technology, he has the most important quality that is the hardest to find — a decentralizing mindset. We’re looking forward to breaking glass and causing a little upheaval along the way to building an alternative for creators and audience.
Stay tuned for exciting things to come and please join us at https://slack.singulardtv.com/to learn more.
Zach LeBeau, CEO of SingularDTV
What’s the Difference Between an ‘ICO’ and a ‘Token Launch’?
Coins vs. Tokens (What is a SNGLS token?)
By Zach LeBeau, CEO of SingularDTV
The term “ICO” is often used to describe Ethereum token launches. But coins and tokens are two very different things…
ICO — Initial Coin Offering — is a term created to describe the many bitcoin clones and other “coin” clones that erupted over the years. Bitcoin is basically a distributed ledger that performs best as digital money — a simple example of the power of decentralization. Satoshi Nakamoto’s consensus process is revolutionary! But you can’t build much with it. Ethereum can do what Bitcoin does. It can be digital money too, but unlike Bitcoin, Ethereum is highly programmable — it’s designed to accommodate the construction of complex applications. Bitcoin produces “coins”. Ethereum generates “tokens”. A “Token Launch” is an Ethereum thing. An “ICO” is a bitcoin/altcoin thing.
Coins really only have one utility — to act as simple stores of value with limited-to-no other functionality. By “simple” value, I mean value not represented or manifested through a variety of dynamic functions. Tokens are a completely different breed all together. They can store complex, multi-faceted levels of value. Forget everything you know about bitcoin and pre-mined coins and that entire ilk of tech, Ethereum tokens are generated by a Smart Contract System (SCS), are highly programmable and have multi-functionality because of it. They transcend being just a coin, and through their array of functions become something much more — “tokens”. Technically, they are not “offered”, they are “generated”. Probably the most accurate phrase of what’s going on during an Ethereum token launch is to describe it as a “Token Generation Event”, but I’m not sure TGE has the same flare as ICO. Nevertheless, a coin does one thing, and a token can do many things.
To break down SNGLS tokens, they too are multi-faceted in the sense they represent 4 primary things; property, utility, income/rewards and fungibility.
- Property: SNGLS are an expression of IP inside a programmable token. The IP SNGLS represent is derived from SingularDTV’s proprietary content — the modules/apps and original content we produce.
- Utility: SNGLS is also a utility token in the sense that you need SNGLS to operate many of the modules in the SingularDTV ecosystem. Additionally, when Ethereum’s protocol is upgraded to allow for tokens to be the gas that pushes transactions through the network, the SNGLS token will achieve absolute utility and greater value.
- Income/Rewards: SNGLS manage the flow of income and rewards generated through consumption and participation in the ecosystem that are distributed to token holders.
- Fungibility: The most known and understood attribute of SNGLS, is that they are fungible.
Join the discussion on our slack,https://slack.singulardtv.com/.
Zach LeBeau, CEO of SingularDTV
SingularDTV: Be Your Own Economy!
Tokenize Anything, Tokenize Everything
SingularDTV is launching a series of applications, platforms and entities — an 11 module entertainment ecosystem — designed to empower artists and creators to be their own economies by helping them manage and control the rights, revenue and royalties of their IP and tap into the funding power of a growing 60+ billion dollar crypto-community in a completely peer-to-peer, non-regionalized and universal distribution environment.
Decentralized computing makes it possible to consolidate a variety of functions and mechanisms into one user experience. The applications SingularDTV is rolling out in 2017 exhibit this. In order to better understand what we’re building, some are referring to it as a mix of iTunes, Kickstarter and a never-before-seen Rights Management System. Yes, our distribution portal will facilitate more than just film and television content, and yes SingularDTV will allow for artists and creators to administer token launch campaigns. But as you are about to read, SingularDTV is building something much more… an entertainment economy.
following video not only illustrates the genesis of our mission and
philosophy, but also includes footage from our token launch of Oct. 2.,
It is my pleasure to unveil SingularDTV’s 11 modules — applications, platforms and an entity — designed to empower artists in the creation and management of their projects from development to distribution.
#1 TOKIT — Rights Management Gateway / Project Creation Application
When artists ask me how blockchain technology can impact their careers and how Ethereum can make them money, I tell them the first thing they need to do is “tokenize it”. Tokenize what? Their idea, their IP, their assets. In order to benefit from the power of decentralized computing and participate in this growing crypto-economy, you must tokenize.
Our first application is a Rights Management Gateway and Project Creation Application called “Tokit” — short for “Tokenize It”. The purpose of this gateway is to tokenize anything and everything. It is here artists and creators can onboard their ideas — their IP, their projects — and create their own tokens programmed with the smart contracts that give them control over their rights, revenue, royalties and rewards. By on-boarding your project with Tokit, you can participate in the power of decentralized computing and interact within the SingularDTV entertainment economy and any other compatible applications on Ethereum.
This first version of Tokit is powered with many of the smart contracts that run SingularDTV’s tokenized ecosystem. It took us a long time to build this technology and at a high cost, and we’re making it available for artists and creators to use these powerful smart contracts to start their own tokenized ecosystems and tokens within minutes and at virtually no cost.
Smart Contract System + Tokens = Tokenized Ecosystem
A “Tokenized Ecosystem” is a new kind of business structure, a blockchain company. The centralized legacy world has LLCs and corporations, the decentralized world has tokenized ecosystems.
Smart contracts are purposed together to make Smart Contract Systems (SCS). Smart Contract Systems are where the functions and features of a token are programmed and from where the tokens are generated. These components — the SCS and the tokens that orbit them— make up a tokenized ecosystem. For a further explanation of what tokens are, please read Tokens & Coins.
#11 EtherVision — A Peer-to-Peer Distribution Portal
Once your project is tokenized, and when it’s ready to be seen by the world, you can create your own channel on EtherVision, our decentralized distribution portal.
Because of the very nature of the smart contracts that give you control over your rights and revenue, and the inherent nature of a peer-to-peer distribution portal, EtherVision is non-regionalized and universal, with no intermediaries needed to increase your project’s reach into the various economic territories of the world.
Whereas many of the modules and applications of SingularDTV are intended to run on SNGLS tokens and ETH, we will make it as easy and convenient as possible for audience to access content. Sure you’ll be able to pay with SNGLS and ETH, but also with credit cards and other payment devices people are more comfortable with.
#4 — Project Funding Launch Pad
Our Launch Pad is a place where you can begin to develop a worldwide audience and tap into the growing 60+ billion dollar crypto economy when your project is still in development. Think of the Launch Pad as a decentralized Kickstarter or IndieGogo but more dynamic. It is here where you can manage funding campaigns, interact with your audience and use the tokenized ecosystem and tokens you created with Tokit to get your project going and begin your journey of expression.
#2 SingularDTV’s Decentralized Exchange for Artists
Ideally, Tokit will be creating millions upon millions of tokenized ecosystems and tokens that represent art and IP; films, books, podcasts, music, anything and everything. In order for artists to “Be Your Own Economy”, a place to buy, sell and trade these tokens is vital. We cannot expect centralized exchanges to list millions of tokens representing art, so SingularDTV is launching its own decentralized exchange for artists and creators.
Already made public is CODEX, SingularDTV’s research and design lab dedicated to the development and proliferation of tokenized ecosystems. It’s CODEX’s primary purpose to continually upgrade Tokit with Smart Contracts Systems and Tokenized Ecosystems that give more features and functions to artists and creators.
Roll-out Schedule, 2017
Aside from all being part of the same entertainment economy, the above 5 SingularDTV modules and applications all have another thing in common — they all launch this year in 2017.
Tokit and the Launch Pad will be technically ready this summer. SingularDTV’s decentralized exchange will be launching at the end of the summer. EtherVision will be ready at the end of the year. Codex is operational now and will begin generating revenue from its select group of enterprise clients later in the year.
Gravitating Value to the SNGLS Token
SingularDTV’s economic model focuses on gravitating value to the SNGLS token.
Tokit and the Launch Pad are two separate applications that work together. You’ll be able to operate them with SNGLS or with ETH. If you operate them with SNGLS, it will create a greater demand for SNGLS. If you operate them with ETH, then that revenue will be embedded into the SNGLS token for holders to withdraw via our consumption rewards model. When Ethereum’s protocol is upgraded so SNGLS can act as the gas that pushes SingularDTV’s smart contracts through its economy, then SNGLS will achieve absolute value and utility.
In addition to the revenue generated by Tokit and the Launch Pad, our decentralized exchange will be generating transaction fees and those fees will be embedded in the SNGLS token. The revenue generated by CODEX will be embedded in the SNGLS token. The transaction fees from content being watched on EtherVision will be embedded in the SNGLS token. Perhaps you can start to see why I sometimes refer to SingularDTV in my writings and presentations as one day being a multi-billion dollar enterprise.
More About #11, EtherVision
From “Television to EtherVision”… it’s quite poetic since television was birthed from such a centralized origin in 1948 with the launch of NBC, CBS and ABC. You needed a multi-million-dollar infrastructure with serious business and government clout to participate in the highly centralized game of television. And now, 70 years later you can have your own channel, completely decentralized, on EtherVision.
Tokit is where it all begins and EtherVision is where it is realized, the platform that closes the circuit and makes SingularDTV truly an economy. With EtherVision creators can start their own channels and curate it with whatever content they want.
While people are creating projects with Tokit over the summer and fall, they’ll be able to distribute them around the world by the end of the year. After Tokit and the Launch Pad become operational, every single week until EtherVision launches SingularDTV will be picking projects to fund that have been created in Tokit.
Again, our primary concern for the audience is making EtherVision as convenient and easy to access content as possible. Audience will be able to pay for content with crypto or credit cards.
#9 Digital Marketing
Within the interface of EtherVision resides SingularDTV’s Digital Marketing Application. This application was inspired by an experience one of our producers had with a past film when they gave a distributor $35,000 to implement and pay for a digital marketing campaign. This distributor hired a digital marketing company and paid them only $5,000 to administer the campaign. They pocketed $30,000! That’s quite a markup. If you’re an independent filmmaker that’s had to “beg, borrow and steal” for years to realize your film, then this type of behavior is tantamount to theft.
SingularDTV’s digital marketing application will put a stop to this type of theft. Our front-end interface connects to the backend of the digital marketing company, giving the creators a menu-like option of packages and territories to market your creations to. You’ll know exactly how much you’re spending, where your money is going and you’ll receive the metrics on how effective your marketing is so you can make informed adjustments.
#6 Production Services/Crew, #7 Equipment Rental, #8 Management
On the drawing board for 2018 are more applications that empower artists and creators. #6 is an AirBnB-style production services and crew hiring app. It allows you to connect directly with crew and services, see their ratings and reputations, determine an agreed price and hire them for your production.
Module #7 is for equipment rental. You’re hard-pressed to find an independent production out there that doesn’t rent production equipment. It’s much cheaper to rent equipment than to buy it. I’ve got equipment sitting at home right now not making me any money and I know there are filmmakers out there that want to use it. This app will put that equipment to work and into the hands of filmmakers that need it.
Module #8 is an application called SingularDTV Management. This application fields offers to talent within the SingularDTV economy. It is an automated, smart contract talent agent/manager.
#5 Legal Repository
Module #5 is a repository for smart contracts that contains legal agreements to add more specificity to the terms and conditions of projects created in Tokit. Because there may be a hand-holding process to cross from centralized dealmaking into decentralized dealmaking, this legal repository will help to facilitate that as our programmers and the community continually update the repository with legal add-ons. Lawyers who think this module will put them out of a job, it will not, it will evolve your profession and take it to the next level, whatever that may be.
#10 Union Interface
SingularDTV’s Union Interface is our effort for blockchain to receive its own signatory classification. A good deal of independent productions are affected by the many various union rules, processes and pay scales. A blockchain designation in SAG, AFTRA, DGA, WGA, IATSE, Teamsters, etc., will benefit independent creators with a lower pay scale for crew and talent while at the same time bringing in more money to the unions due to the many efficiencies this interface can create.
This is an endeavor that has many moving parts and a bit of politics so we do not expect this module to become operational until 2019.
Will there be Modules #12, #13 #14 and so on? Yes. A few more modules are on the drawing board and will be announced when we feel they are viable and can contribute to the SingularDTV entertainment economy.
What all of this comes down to for us, here at SingularDTV, is recognizing that every human being is a creative spirit with a creative expression. This expression develops in varying degrees in each of us. Due to a variety of factors — many environmental — some expressions rise to the top, while the vast majority are never fully realized. This is partly due to an elaborate system of gatekeepers in entertainment distribution that oppress and suppress creative expression. And when those artists are able to be heard, there is an even more elaborate system of intermediaries extracting value and profit from them, making it impossible for many artists to make a living from their expressions. Unrealized expression equals unrealized potential. We hope that what we are building will help more people find and develop their creative spirits within.
Join the discussion on our slack, https://slack.singulardtv.com/.
By Zach LeBeau, CEO of SingularDTV
The Launch Set for the demo of SingularDTV “Tokit” and “LaunchPad” applications.
SingularDTV: Launching Blockchain Applications in 3–2–1…
By Zach LeBeau, CEO of SingularDTV
For many of us that have been with Ethereum from the start or with bitcoin/altcoins before Ethereum, it feels like we’re beginning the crossover from the innovation phase into early adoption of blockchain technologies. This first wave of adoption is being felt through the administering of token launches and tokenization. I’ve heard many say they feel the entire token launch/ICO phenomenon will become saturated soon. I profoundly disagree. As the multi-billion dollar cryptosphere grows, so will token launches. ICOs may phase themselves out, but token launches are just beginning. Click the following link if you’re interested in the “Difference Between an ICO and a Token Launch”. On a side note… it’s good to see many recovering bitcoin maximalists start to jump on the Ethereum/token bandwagon. ;-)
If token launches and tokenization represent the first great phase of adoption, then the production and release of blockchain applications — specifically Ethereum applications —should be the result of this.
SingularDTV has been working on tokenized ecosystems and tokenization since early 2014, and are happy to be ahead of the curve — we’re releasing 5 of our 11 applications this year in 2017.
The week of May 22nd, 2017 marked a new phase for the SingularDTV team. We flew our team from China, South America, Europe and from around the US to join us in NYC. Check out the group pic below. We also brought artists from around the world to demo our first two applications, Tokit (Module #1) and Launch Pad (Module #4). Tokit is our rights management and project creation application. Launch Pad is our project funding application. As outlined in “Be Your Own Economy”, SingularDTV’s entertainment economy is made up of 11 different modules/applications.
This week (May 29, 2017) marks the beginning of launch preparations for us. It’s looking like 6 weeks from now Tokit and LaunchPad will go live. The above photo is the set we built in a sound stage in NYC where these artists demo’d our applications. It was a great experience, as our c0-founder, President of Entertainment and lead producer — Kim Jackson — put her talent and experience to work assembling the crew that designed, built and managed our beautiful set. She also brought high profile talent to present and demo our apps. Our editors are putting together all the footage we shot, and we’ll be releasing this footage when our apps launch in July.
The success of SingularDTV is heavily dependent upon the team we’ve created and I’ve never worked with a more harmonious and positive crew. We look forward to launching our apps and art and artists empowered with their own tokenized ecosystems and tokens. Stay tuned to the SingularDTV blog for more updates and visit us on SingularDTV’s Slack to join the discussion about how artists and creators can be their own economy.
Zach LeBeau, CEO of SingularDTV
Is SingularDTV What the DAO Should Have Been?
Funding the New Entertainment Economy
Zach LeBeau, CEO of SingularDTV
It’s been one year since the DAO and its infamous “hack”. Looking back, it feels like a long time ago. So much has happened with Ethereum since. During the fallout of the DAO, the thought of launching applications on Ethereum seemed very far away. And now, as SingularDTV nears the launch of its first applications, it shows just how far Ethereum has come in a year.
As I mentioned in a previous blog, “Launching Blockchain Applications in 3,2,1…”, we brought artists from around the world to our studio in NYC to demo two of our applications — “Tokit” and “LaunchPad”. It was an amazing experience bringing artists, hosts and presenters to the recording of our launch demo to discuss Ethereum, decentralized computing and SingularDTV.
A year from now the words “Ethereum” and “SingularDTV” will spread further than we can anticipate. Even popular television shows like Silicon Valley are bringing the concept of a decentralized internet to the mainstream. I’m referring to the first episode of Season 4 when Richard tells Russ he wants to “build a decentralized internet”. Russ responds by saying he “would fund that”. The man playing Russ Hanneman is Chris Diamantopoulos, a great actor and friend of SingularDTV.Chris Diamantopoulos, Silicon Valley’s Russ Hanneman, with SingularDTV’s Zach LeBeau.
Chris is in town performing in the Broadway musical, Waitress, so naturally we invited him to our set to talk about Silicon Valley and where the producers got the idea for Season 4’s storyline. Our good friend Sam Cassatt of ConsenSys wrote a blog article asking the question, “Is Silicon Valley Season 4 About Ethereum?” Well… after talking to Chris we now know the answer…
Apologies for the tease, you’ll have to watch the entire discussion with Chris about Silicon Valley and Ethereum during our upcoming launch event. We’re not only launching our first 2 apps, we’re launching a new wave of crypto-artists. I’ll leave the concept of the crypto-artist for another article.
For more details about the first wave of crypto-artists and use cases for our apps, check out the below “behind the scenes ”video of SingularDTV’s “Tokit” and “LaunchPad” release.Behind the scenes of SingularDTV’s demo launch.
The rise in the value of ETH and SNGLS tokens has rendered our previous business model obsolete. We’ve entered a new level of responsibility and production power. At the moment — and of course volatility is a constant in crypto — SingularDTV has DAO-like resources to invest in projects that will grow a decentralized entertainment economy and fuel the proliferation of Ethereum.
But as mentioned above, the DAO hack happened almost one year ago — June 17, 2016. It’s caused quite a bit of reflection for us here at SingularDTV…
When the DAO launched it took Ethereum by storm. It was sensational. A huge rise in the price of ETH, a heart-stopping “hack”, a controversial hard fork and the birth of ETC. There was intrigue, politics and posturing — makes for a good book. The DAO was a great idea and an even better experiment which resulted in a more mature Ethereum. A “Decentralized Autonomous Organization”, the first vehicle of its kind to issue a token programmed with governance features enabling token holders to vote on projects to fund, presumably projects that add value to the blockchain. A brilliant idea.
Watching it unfold was surreal. Many of us quickly realized that achieving a quorum for a successful vote to allocate funds to build projects was unlikely. Many DAO token holders weren’t interested in supporting projects. They were interested in making money from the rising value of the DAO and ETH. We were even positioning SingularDTV back then to apply for DAO funds and mount a marketing campaign to rally token holders to reach a quorum, but then the hack happened and the DAO experiment was over. An example of the first pioneers rushing to the top of the mountain, only to get swept away by a storm and pounded on the rocks below. But they paved the way. I watched what happened and vowed it would never happen to SingularDTV.
What the DAO was unable to achieve, SingularDTV is making a reality in a somewhat different way. The DAO taught us that we are not ready for Smart Contract Systems to hold such large amounts of money while at the same time dealing with the edge cases that governance causes. SingularDTV recognized this and established the CODE structure — Centrally Organized Distributed Entity.
By combining the best of centralization and decentralization in our business model and by creating a simple, elegant and impenetrable Smart Contract System, we can effectively and efficiently do what the DAO intended — invest in projects that raise the value of Ethereum. More specifically, invest in projects that raise the value of the SingularDTV entertainment economy.
I am happy and pleased to announce that we will be spending a significant part of SingularDTV’s resources on the creation of scores, possibly hundreds of Ethereum and SingularDTV-centric projects. Of course we already mentioned an ETH reward to SNGLS token holders. That will happen after our first applications become active, but what is most effective for increasing the value of our entertainment economy and the SNGLS token, is using SingularDTV resources to create more content and applications.
Once our first 2 apps launch, “Tokit” and “LaunchPad”, artists and creators will have the ability to launch their own tokenized ecosystems. At about the same time, our decentralized exchange will launch, setting a new standard for crypto-exchanges. The launch of these 3 applications mark the beginning for artists and creators to begin producing content that will be placed on SingularDTV’s distribution portal “EtherVision”.
Every week after the release of “Tokit” and “Launchpad”, and until “EtherVision” launches, SingularDTV will select projects created on “Tokit” and listed on “LaunchPad” to fund. It can be anything from films and television to podcasts and ebooks.
When we launched our SNGLS token Oct. 2 of 2016, our MVP was our Rights Management Gateway (Tokit), our distribution portal (EtherVision), a documentary on Ethereum and the first season of our sci-fi television series “Singular”. This has grown now into an 11 application entertainment economy. (We’ve actually got numbers 12, 13 and 14 on the drawing board too.) We’re hiring the best documentary filmmakers in the business to make our Ethereum documentary, and we’ve been strategically waiting to cast Singular when our profile raises in the entertainment industry. When our first apps and crypto-artists launch, SingularDTV will reach new heights. This rise will help ensure an increased budget for our sci-fi series and the securing of the best talent possible.
To learn more about SingularDTV, visit our website at www.SingularDTV.com and join our slack to get in on the discussion of building a decentralized entertainment. If you are an artist looking for funding, please send us a synopsis of your idea and its budget level to [email protected]
See you around the blockchain…
Zach LeBeau, CEO of SingularDTV
SingularDTV: 2018 Strategic Priorities
Written by Shreesh Tiwari, Chief Strategic Officer, SingularDTVDesign isn’t just about making things beautiful; it’s also about making things work beautifully. — Roger Martin
My most beloved strategy definition is one from Roger Martin: “Strategy is an integrated cascade of choices that uniquely positions a player in its market to create sustainable advantage and superior value relative to the competition.” This is a tough act to follow in today’s business, since it’s extremely hard to make choices — and that differentiates winners from players.
SingularDTV is a blockchain entertainment studio laying the foundation for a decentralized entertainment industry. Building the future of rights management, project funding, and peer-to-peer distribution, the SingularDTV platform empowers artists and creators with powerful tools to manage projects from development to distribution.
This is our mission statement, and SingularDTV stays committed to that. In the past weeks, we’ve been applying the tough act of making choices to bring a huge endeavor of this scale and size to reality. We needed to step back, have a relook at our overall strategy for the next few years, and specifically for 2018.
Towards this objective, all our senior executives and founders came together for an honest introspection and brainstorm on our learnings from 2017.
SingularDTV team did a phenomenal job of launching Tokit and SingularX in 2017. Tokit is our rights management gateway, and artist on-boarding application. Tokit allows for artists and creators to “tokenize” their Intellectual Property (IP) and manage their tokens to control the flow of their IP rights, revenue and royalties.
Launch Pad is bundled with Tokit, and will allow artists to administer fund raising campaigns. Tokit and Launch Pad will grow into a key differentiation in the entertainment marketplace, as this empowers artists of all kinds to create art and distribute it with our upcoming distribution platform, EtherVision (EV).
SingularX is our peer-to-peer, decentralized trading platform that will fuel liquidity in artist tokens and will help to develop a tokenized economy model in this new decentralized world.
It took us a bit longer to develop and launch Tokit and SingularX than we originally expected. This was primarily attributed to a couple of reasons. 1) Our Ethereum platform is still maturing, and the level of complexity involved in designing, developing and rolling out a secured DApp takes its own time. 2) Our regulatory environment is still developing, and guidelines are being firmed up. Our President of Entertainment Kim Jackson puts it like this: “As we’re moving, the ground beneath us is moving at the same time.”
Based on above learnings and thoughtful introspection, we came out with a strategy for 2018.
SingularDTV is committed to following strategic priorities in 2018:
Rentalist — is an Airbnb style application that will allow for peer-to-peer entertainment equipment rental, crew hiring, and location hiring etc. Rentalist will be a key module within our SingularDTV ecosystem, where artists will be able rent out their equipment when they’re not using them.
Paycheck — This is our payroll application for the crypto world. This’ll be for ETH and ERC20 tokens.
Blockeeper — This is SingularDTV’s blockchain application for artists and creators to organize their accounting.
EtherVision (EV) is our peer-to-peer, decentralized distribution portal. Artists, creators, distributors, anyone will be able to create their channel and connect with audiences anywhere in the world. SingularDTV will develop and roll out a beta and the first version of EtherVision towards the second half of 2018. Please stay tuned to a blog specific to EV roadmap, which will be published shortly.
In addition to the above priorities, SingularDTV is looking at redefining our token economic model and developing a SNGLS 2.0 framework. This is in the works, and more details will be shared in coming weeks.
SingularDTV team is presently set on executing the above strategic priorities for 2018, and we’ll continue to share updates as we proceed. In the meantime — I hope everyone does plan to take some well-deserved time off during the holidays.
SingularDTV at SXSW: New Models for a Sustainable Entertainment Economy
Zach LeBeau, Gramatik, Khushnuda Shukurova and Nate Bolotin discuss how tech is enabling new ways of producing and distributing music and film.
SingularDTV’s involvement at SXSW in 2018 has included a host of major events, panels, late night party showcases, and a live AMA as the blockchain revolution continues its takeoover Austin at this year’s edition.
At the New Financial Models for a Sustainable Entertainment Economy discussion on Saturday March 10 at the Austin Convention Center, CEO Zach LeBeau sat down with DJ Gramatik, filmmaker and Tokit artist Khushnuda Shukurova, and film producer Nate Bolotin of New Frontiers to discuss how blockchain and projects like SingularDTV can provide a better way for creators to fundraise, produce, and distribute their work.
Gramatik kicked off the conversation by placing blockchain tech in the historical context of techno-anarchy. “I started making music on a computer when I was, like, 12 years old. It was also the same time when internet piracy became a thing,” he explained. “The sole reason I started making music on the computer is because of piracy!”
Perhaps even more importantly, the internet and file-sharing represented an early version of decentralized networking, and it played an imortant role in creating access to information and the music industry itself for many people, Gramatik included.
“I come from a working class family. At that time, it was impossible for people from working class background to just become music producers,” he said. “It was similar to blockchain today: unregulated, people didn’t know how to handle it. Meanwhile, it democratized the process of being involved, for regular, working class people to be able to make art in that way. The streaming revolution only addressed one part of the problem: the consumers. For me as a music listener, streaming services are great. For me as an artist, streaming services are still horrible! Blockchain addresses both issues. Some form of this will be the future of entertainment and content creation.”
Approaching the discussion of blockchain and entertainment from the film perspective, Nate Bolotin discussed New Frontiers, the collaborative endeavor between SingularDTV, XYZ films, and some of the most remarkable young directors and writers in science fiction. “New Frontiers is a sci-fi anthology that was essential invented by a filmmaker named Ruairi Robinson,” Bolotin explained. “He’s a World-building kind of filmmaker. One of the things that we struggle with is that a movie like that is extremely hard to finance through the traditional models of independent film financing. I truly believe that the audience for this film, the right audience for this film, will discover it through SingularDTV.”
“It’s actually the best sci-fi script I’ve ever read,” exclaimed LeBeau. “I’m really, super excited about it. And I love sci-fi.”Scenes from the SingularDTV SXSW Showcase with Gramatie, Mosie, and ilo ill
Khushnuda Shukurova, whose Detained was successfully crowdfunded via Tokit and SingularDTV, had perhaps the most important message for newcomers at SXSW: “Don’t be afraid of it. Learn about blockchain and cryptocurrencies.”
Gramatik agreed: “Do as much as you can to learn and single out good media sources, platforms, and publications that are doing a good job of explaining this to the regular public.”
Keep an eye out for footage from SingularDTV’s next panel from SXSW, Blockchain and the Impact of a Decentralized World, with Kim Jackson, President of Entertainment, filmmaker Alex Winter, and journalist Logan Hill.
Wanna learn more about the future of the entertainment industry?
What Indie Authors Need to Know about Decentralized Publishing
Novelist Jay Antani lays out how platforms like SingularDTV can create opportunities for independent writers, novelists, and poets.Photo via Philip Tomassi.
by Jay Antani
Five years ago, I was at a crossroads. I’d finished my debut novel, a coming-of-age story set in Wisconsin and India in the late ’80s. It had no zombies or vampires, no drugs, no sex. Instead, it was a quiet story about culture shock, loneliness, and the immigrant identity. In short, it wasn’t an easy sell. A fair number of agents and editors, as intrigued as they were by the manuscript, said as much. One agent told me she loved the book, but it was too “mid-list” and, therefore, not worth the time and energy to rep it. I thanked her for her candor.
I knew in my heart the book had a readership. I knew because of the feedback I’d gotten from beta readers, from the commercial success of India-themed fiction and of YA fiction, in general. I knew it wouldn’t capture Suzanne Collins or John Green levels of attention, but there was a market for it. I just had to tap into it.
In 2013, self-publishing was already a viable alternative publishing model. The editorial and distribution services were there, as were the online marketing and promotional opportunities. There were reviewers and prizes dedicated to the best in indie publishing. The infrastructure seemed in place, and, for an author entrepreneurial enough, “going indie” seemed to offer potential for success. It also offered total control of pricing, production and release schedules, intellectual property rights, and much higher royalty rates (70% to 90% for ebook sales). After months of reflection and research, I jumped off the traditional publishing bandwagon and struck out on my own. I’ve never regretted it.
My book, “The Leaving of Things,” won a couple of indie prizes, got placed in coveted, well-curated promotions, and, in all, enjoyed steady-to-excellent sales and reviews until it was noticed and picked up by an imprint of Amazon Publishing less than a year later. It was a reminder that not only is it just possible to circumvent the old intermediaries of the publishing industry, but that it may be the ideal way for many stories to be told. Flash-forward to 2018, where the digital infrastructure is even better poised to accommodate the independent author…
A Democratized Landscape
The internet has leveled the playing field for professional artists. For more than a decade, musicians and filmmakers have taken advantage of new DIY technologies, fundraising platforms (like Patreon, GoFundMe and Kickstarter), and distribution channels (from Youtube to Netflix) to get their works seen and heard. More recently, many filmmakers and musicians have parlayed this ethos to the blockchain with platforms like SingularDTV to engage with fans, finance projects, and build their careers. The time could also be ripe for writers to take the plunge.
Authors have been under the thumb of an antiquated industry. The old line of thinking — that authors need the endorsement of agents and editors to feel worthy and legitimate — keeps the business afloat, but it also keeps its most essential components — the creators — locked in a vicious cycle of piddling royalties, little to no marketing help, and the surrendering of copyrights.
In the literary world, only traditionally published books get distribution in chain bookstores and libraries, get reviewed in the mainstream press, and are allowed into major literary competitions. Add to the above drawbacks the agonizingly long publication wait times (often authors wait years before a book sees the light of a bookshelf), no control over pricing and, in many cases, over cover design or editorial decisions, and you’re left with a losing proposition for most authors.
Thankfully, the rise of self-publishing technology and infrastructure removed a lot of the above obstacles for millions of new and established authors. One of the guiding principles behind independent publishing was to remove the gatekeepers — that is, the agents and editors, as well as the contracts that throttled royalties and rights management.
Services like CreateSpace, Lulu, Smashwords and IngramSpark made it possible for millions of writers, from beginners all the way up to seasoned authors, to sell digital and print-on-demand editions of their works entirely, while retaining their rights and reaping a greater percentage of royalties. Blockchain publishing promises to take all those principles and advantages to a whole new level.SingularDTV’s Kim Jackson discusses blockchain and entertainment at SXSW.
The Tokenized Author
With tokenomics and smart contracts, authors are no longer beholden to distributors or financial institutions. This means exploring an entirely new paradigm for getting your projects funded and then sharing your content with your readers.
You could crowdfund your book project in the traditional manner, i.e. through Patreon, Kickstarter or GoFundMe. But this route doesn’t incentivize potential supporters with long-term rewards. Your supporters might get a free signed copy of your book, a mention in the acknowledgements, or even a character named after them, but that’s as far as it goes. But by tokenizing your next writing project, you can conceivably raise funds to help you meet all the major costs of bringing your manuscript to market.
Through Tokit, many filmmakers and musicians have successfully tokenized their projects by launching campaigns that covered everything from production through marketing. Here’s how the new paradigm might work: An author could launch a Tokit campaign to fund the entire editorial development of his or her manuscript, i.e. from final draft completion, story editing, copyediting and proofreading. Cover design, formatting, website design, even hiring a publicist and marketing costs could all be figured into the author’s campaign goal. Supporters would then purchase tokens toward the campaign, sharing the journey with the author and unshackled by the intermediaries of the legacy publishing industry.
Upon successful completion of the campaign, you as the author could offer your manuscript available as a download to your token holders in exchange of tokens on SingularDTV’s peer to peer content distribution platform. The transaction on SingularDTV would be instant, so no waiting around for months for the royalty check to arrive!
Entrepreneurship + Tokenomics = A New Dawn for Authors
None of the above eliminates two non-negotiable imperatives: One, an exquisitely workshopped, edited and fine-tuned manuscript — there are no shortcuts to quality — and, two, an entrepreneurial spirit. Once you’ve accomplished step one, you can unleash your inner entrepreneur. Your author website, social media engagement, and marketing outreach will all play vital roles in driving traffic to your pages on SingularDTV and elsewhere.
Here’s how I see this mix of plucky entrepreneurship and tokenization playing out for independent authors, and an overview of how to make it work when you are your own industry: From your website to your Tokit page and your social media accounts, your platform will be the focal point for your release. To build awareness and anticipation, use your platform to announce your Tokit campaign weeks or months before launch. Thinking months in advance, indie authors have announced giveaways, calls for reviewers, and launch parties to promote the release of their books. As a blockchain author, you could hit the ground prior to even starting your book to bring attention to your project, begin the fundraising journey, and keep supporters up to speed on your progress.
One essential part of your platform is your author website, where you’ll house links to your SingularDTV or Tokit pages and to all your digital retailers. On your site, you can embed your podcast (if you have one), list your speaking and signing engagements, your book trailer (more on this below), Q&As, interviews, and anything relating to awareness-building for your book. Cross-link everything on your official site to your product/author page on SingularDTV as well as your social media platforms (Facebook, Instagram, Goodreads, etc.). This gives your potential supporters and readers multiple avenues for engaging with you and your work.
Like musicians and filmmakers, many authors are embracing book trailers. A cinematic trailer can do wonders to intrigue and delight your current and potential fans. A smart, cleverly edited trailer builds anticipation and stokes curiosity. Embed your trailer everywhere you’re promoting your work, including on YouTube. And as a blockchain author promoting his/her book, a Reddit AMA is in the cards. Millions are members of the r/iAMA community so it’s the ideal forum to introduce yourself and engage.
Getting reviews and interviews, participating in competitions and panels, giveaways on Goodreads, ad boosts on Facebook, etc. — all these will prime potential readers and are crucial steps if your Tokit campaign is going to succeed. Then again, all of the above would be just as important no matter how you chose to publish.
Bringing it Back to Blockchain
Blockchain technology has signaled a new dawn for artists — whether you’re Gramatik, Khushnuda Shukurova, Liga de Artistas, or a new crop of authors eager to join this technological revolution. Compared with filmmaking and music, publishing culture has been tentative in adapting to new technologies and new business models. But there’s no reason why new and established authors can’t ride the wave of change that blockchain and cryptocurrency are currently sweeping over the old guard. Speaking of the old guard, it may be possible that Amazon and other major retailers will (sooner rather than later) incorporate cryptocurrency and the blockchain model, and that’s bound to make to make authors’ lives easier as they seek to consolidate SingularDTV and non-SingularDTV revenues.
The advantage of blockchain publishing — and of tokenizing your work — is the sheer freedom and control it offers. There are no gatekeepers to muzzle your voice and no “waiting in line” for a publisher to put you on their release schedule. Blockchain’s smart contracts allow you to transact directly with buyers while protecting your copyright. With its unique model of fundraising, tokenization as a strategy leaps out in front of other forms of crowdfunding and self-publishing by offering all parties a transparent and rewarding means of engagement. More freedom, complete rights control, greater revenues, zero gatekeepers, and, most of all, a culture of value and reward vis-à-vis your supporters are on the horizon: speaking as a writer, it sounds pretty good to me.
Wanna learn more about the future of the entertainment industry?