Carry Protocol (CRE) - Connecting Merchants & Consumers with Blockchain



  • Mission

    The Carry Team aspires to innovate the offline commerce market by using blockchain technology to
    solve the aforementioned issues. Based on its experience conducting business in the offline market
    and securing 10,000 partner merchants with 15 million consumers, the team wishes to resolve the
    inefficiencies of the offline domain through the following:
    1. Provide a platform for merchants to understand their customers and communicate with them
    2. Enable consumers to control their own payment data and monetize the information
    3. Offer a new advertising channel that is effective and transparent
    The Carry Team is launching Carry Protocol to successfully realize the three objectives defined
    above. The team will spare no time to build the Carry Protocol and begin spreading it to the existing
    merchant and customer base. The team will then build the Carry ecosystem where it can prosper
    together with its contributing participants.

    Carry Protocol

    In simple terms, Carry is a platform that connects merchants and consumers using blockchain .
    Merchants and consumers are the most important participants of the system and use Carry Protocol
    to communicate and interact in various ways. Another participant in the Carry Protocol is advertisers,
    many of whom are expected initially to be merchants in the system.
    Carry Protocol comprises of two major parts, each with two components : First is the blockchain
    itself that houses 1) Carry transaction database, and 2) Carry smart contracts, and second is a set of
    APIs that connect the blockchain to third party software, including 3) Carry wallet API and 4) Carry
    device API.
    1) Carry transaction database refers to the virtual database on the blockchain where the
    transaction data is generated and uploaded by consumers. 2) Carry smart contract supports the
    issuance and use of tokens (CRE and BT) on the Carry Protocol. 3) Carry wallet API enables wallet
    apps to support Carry Protocol and lets consumers manage their cryptocurrency, control their
    transaction data & privacy settings. 4) Carry device API is an API that allows devices at the stores to
    support Carry Protocol, and provides the function to pay with cryptocurrency and sends payment
    data to consumer’s wallet. Each of the above will be explained in further detail.


    Components of Carry Protocol

    User Scenario

    Before providing a detailed explanation of the token mechanism for Carry Protocol, we will share
    three general user scenarios that will aid in understanding the Carry Protocol.






    Business Flow


    Payment

    Carry Protocol’s service begins when a consumer buys goods or services at a store and completes a
    transaction, just as Carol did in Scene #1. Carry Protocol supports fiat payments such as credit card
    and cash, as well as cryptocurrencies , making it easy to use for anyone.


    Merchants must be equipped with an interactive device like a tablet to use Carry Protocol. Most
    merchants already have a POS (point-of-sales) device, which could itself function as a Carry Protocol
    device or require a separate device like the tablet. The device will send the transaction data from the
    POS to the customer, and help the customer upload this data on the blockchain.


    Transaction data monetization

    After completing the transaction at the store, consumers will receive the transaction data on their
    wallet app. There are multiple ways of receiving transaction data: one example is by entering their
    phone number on the device as was done in Scene #1, or another is by scanning the QR code from the
    device using the wallet app like in Scene #2.
    The consumer can then decide whether or not they upload the transaction data on the
    blockchain. It is entirely up to the consumer whether to upload the data or not, in part or in whole.

    Carry Protocol gives full authority of the data to the consumers to realize its mission of “consumer

    data ownership.” Even when the consumer chooses to upload the transaction data, whether in part or
    in whole, their privacy will be protected through anonymity shield and data encryption.
    Carry Protocol gives consumers CRE (pronounced “carry”) as a reward for uploading their
    transaction data on the blockchain, thereby encouraging more uploads. The CRE given to consumers
    will be taken from the Carry Token Pool built from the inflation of the blockchain itself, to be
    elaborated later.

     Branded Tokens - Advertisement

    In addition to using BT as a loyalty system, as described above in 3.3.2, BT can also be used for
    advertisement. The Bird Coffee coupon that was given to Carol in Scene #2 and the message from
    DewDrop Beauty in Scene #3 are all examples of Branded Tokens used for advertisements.
    Transaction data that is stored on the blockchain will likely be used mostly for targeted
    advertisements. Advertisers can process available data and narrow down consumers suitable to their
    marketing needs to target ads on the Carry Protocol. If the advertisers find it difficult to process the
    transaction data themselves, the “advertising service provider” can help them identify the right
    targets for their ads.
    Advertisements are sent in the form of BT on the Carry Protocol. Based on its property, the BT
    could be a coupon to be used on the next visit or a simple ad display. On the receiving end,
    consumers see the ad on their wallet app in the form of BT. Consumers can choose whether or not
    they want to receive ads by configuring the setting, and even choose specific areas of interest for ads
    (F&B, cosmetics, etc.).
    Consumers that opt to receive ads will also receive CRE on top of the BT as a reward for ad
    exposure. Consumers can set the minimum threshold for the level of CRE rewards, so that BT (ads) is


    only sent when a certain number of CRE has been received as a mechanism to protect themselves
    from indiscriminate ads or spam. Consumers are rewarded CRE by the advertiser for opting to
    receive ads, which is an incentive that has been proven to be effective through a number of reward
    apps. From the advertiser’s point of view, the cost of advertising has been minimized and instead
    given directly to consumers for a more effective form of advertising at a lower cost.
    Carry Protocol also allows advertisers to track the effectiveness of their ads, as is typically done
    in online advertisements. Both the issuance and use of Branded Tokens are traceable, making it
    possible to measure ROAS (return on ad spend) and distinguishing it from the traditional method of
    handing out flyers. If professional advertising businesses (DMP, etc.) combine existing data with
    Carry Protocol data, we can expect to see highly effective advertisements in the offline market.
    Most of the advertisers will likely be merchants on Carry Protocol, but we also expect to see
    non-profit, government or public enterprises, companies seeking to improve their corporate image,
    and other advertisers who are not necessarily aiming to sell products. Media and researchers could
    also analyze Carry Protocol data for media coverage or academic papers. Carry Protocol’s data will
    have a broad use in a wide range of areas.


    The CRE Token


    CRE (pronounced "carry") is the main token in the Carry
    Protocol. Consumers can use it as currency to pay merchants within the
    Carry ecosystem. Merchants use it to create branded tokens or smart
    contracts. Consumers receive CRE from 3rd party advertisers, as payment
    for accessing the consumers’ transaction data blockchains. And this is
    all acheived without lifting the veil of anonymity.






    Spoqa’s key partners, clients, and media coverage



    Links:

    website:https://carryprotocol.io/

    telegram:https://t.me/carryprotocol

    telegram (KOR):https://t.me/carryprotocol_kr

    telegram ( Ann): https://t.me/carryprotocol_ann...

    blog:https://medium.com/@carryproto...

    facebook:https://www.facebook.com/carry...

    twitter:https://twitter.com/carryproto...

    white papers:

    White paper (English)
    White paper (한국어)
    White paper (正體中文)
    White paper (简体中文)
    Fast facts



  • Important notice regarding Crowdsale

    Thanks so much for supporting the Carry Protocol project.

    Several important strategic partners, who missed our private sale, asked us if they could purchase some of the crowdsale tokens. These partners have the potential to jump start our effort to bring Carry in the hands of real merchants and users because they operate well known brands and services that millions of people already use in our initial target markets (Korea, Japan).

    We decided to close the crowdsale at 11:00 am (GMT+0) on September 4, 2018 and to sell unsold crowdsale tokens to these strategic partners under the following terms:

    - Same price as crowdsale - No bonus tokens - 3 month lock-up

    We’ll announce the strategic partners in the near future and think that you’ll be as excited as we are about them. We’re excited and happy to work with you to bring blockchain into the real world!

    Team Carry



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