[ANN] Mass Network
- Free (GPLv3).
- A wide array of default blocking settings: Mass shuts
tracking, malware, banners, pop-ups, video ads, social buttons; offers
anti-XSS protection and much more.
- Secure local data storage for private user information,
which aggregates automatically and manually.
- Freedom to create custom content blocking rules; Mass
offers a variety of whitelisting options for unobtrusive types of paying
- Mass administration does not draft white lists.
- For payments, Mass participants use the secure Bitcoin
blockchain-based payment system.
- Temporary or permanent filtering; Mass learns from your
blacklisting habits, blocks specific types of scripts and page elements.
- Plugins and standalone browser.
- Vivid indication: browsing reward calculator (earned
money balance!), whitelist ration, a snapshot of elements currently being
blocked; the fast preview of hidden items one-by-one.
- Standard protocol enhancements and API for Mass
How it Works
Efficient advertising takes ample awareness about consumers. Modern online
ad industry players are excellent at data harvesting; they know a lot about
each one of us. Data tracking plays a fundamental role in real-time ad exchange
bidding ecosystem. Surprisingly, most of the ads remain irrelevant, despite
artificial intelligence and big data employed.
Consumer's disaffection to ads results in the growing use of ad blockers,
breaking the data tracking. That jeopardizes the entire business model.
Anti-adblockers propose an endless war of armor and guns, but that's
counterproductive and leads to the dead end.
Our proposition is to stop fighting and spying and start paying consumers
for data and openly ask them for clarifications. It's not about amounts; it's a
matter of principle. A long-standing business platform needs solid principles.
We develop the software for consumers, webmasters, advertisers and data
management platform to create a convenient marketplace for all. Our platform
incorporates the frictionless and secure payment system based on blockchain.
Mass will make every Internet user an interested party in these relations.
Mass will improve consumers' attitude to ads and publishers and make
advertising much more efficient to the benefit of all.
The Past: Real Time Bidding and OligopoliesEverybody makes money but web users. Widespread data
The Present: Ad Blockers and the Priviledged
Some make money, users not among them. Miserable data abuse attempts
The Future: Mass.NetworkEverybody makes fair money. No data abuse
Why Do Users of “Mass” Need Their Own Money?
Mass proposes the proper way to build the relations in the online ads
industry using straightforward capitalism. Need attention and online behavior
records? Buy it from the owner!
However, we have to realize that today's abnormal norm has been around for
decades. People were made to believe that our attention is free and individual
data has no market price.
Thus, if we offer our data and attention for sale to the outside world, on
the conditions of the outside world, we probably won't get much. Of course,
when we gather in millions, the tone will change. But today, in USD, how much
can each one of us expect to receive annually? Fifteen bucks?
That's why we must build a fence for the “Mass” economy, introduce the
internal currency, buy out the large part of it by ourselves, force the sales
exclusively in our money, and dictate the rules from the very beginning. We
need leverage. The best leverage is our own money. Whoever wants to switch from
placing ads with half-bot ordinary RTB audience to self-respecting
data-protected “Mass” community has to go and change some money. Let “Mass” be
a nation with its ideology, border, and money.
- Mass coins represent the circulatory system of Mass economy.
- Only Mass coins are approved to buy or sell within Mass ecosystem.
- The local currency is good for the local economy; think Wörgl, Austria.
- Data storage, publication and verification on the blockchain.
- Effective, frictionless, and secure; easy to use wallets.
- Integrated with top Bitcoin and altcoin exchanges.
- Truly trustless currency past the single issuing event.
- Constitutes the scarce resource: excellent growth prospects.
- Big stakeholders are motivated to promote the system use.
Why are Mass Coins Valuable?
Modern networked projects often use native coins or tokens that can vary by
nature. We will now implicitly state what Mass Coins are, and what are not. Let
us start with the latter.
Do not confuse Mass with a company doing a digital IPO. Mass Coins do not
represent equity; they are not cryptographic shares. Mass Coins holders are not
entitled to dividends in any form of revenue sharing or transaction fees in the
Do not confuse Mass with DAO (distributed autonomous organization). Mass
Coins do not represent shares of any organization, neither distributed nor
centralized. There is no autonomous code responsible for issuing the coins,
holding the money collected from the coins sale, and contracting third parties
to develop the network.
Do not confuse Mass coins with debt. There is no interest rate or promise to
pay back the principle.
Do not confuse Mass Coins with convertible notes. There is no future equity
promise. There is no vesting period. Mass Coins are ready for free trade on
crypto exchanges immediately after the distribution with no limitations
Mass Coin is a form of digital currency needed to access the service
provided by the network. But Mass Coins are very different from so-called
"appcoins". There are many examples of appcoins; ethers of Ethereum
being the most prominent. Advocates of such coins offer to think of them as
tickets users buy to get on a ride with a network. In Ethereum, for example,
one needs ethers to build distributed apps on the platform. In the case of
Steem or Sia or dozens of others, you also need to own native coins to do
whatever each network allows doing.
The problem is that these "tickets" come with an additional cost
and various side effects such as mining or requirements to continuously contribute
to the network in some way. To put it short, they try to be like Bitcoin
It is not clear why any of these projects liken themselves to Bitcoin.
Bitcoin is a working monetary system, money, and payment network in one. It has
proven the right to be complicated. So far its complexity looks reasonable. Up
until now, it worked smoothly, and Satoshi's design seems to be just fine for
the purpose. But why should any of the existing appcoins be as intricate as
Bitcoin, and even more? No good reason. By the way, reality supports the
statement. Have we seen any widespread useful distributed applications yet? No.
Besides unneeded complexity, we strongly question the validity of additional
emissions. The design of the Universe where we live implies no creation of
energy and no destruction of energy. That's a one-time issuance of
"tokens" approach. Bitcoin's 21M is also a form of one-time issuance
intentionally made not instant. So, when a network issues additional coins upon
someone's "contribution" to the system we would like to ask "are
you sure you measure that correctly?"
Mass will not do the second emission. As the network grows, as its members
become active, demand for coins naturally increases, leading to a rise in a
coin price. One gets her or his reward by being the first believer and
supporter of the network. The critical result of one-time emission is that it
keeps the system independent of its creator.
Some people find it necessary to connect coins to the legacy world. There
are several different approaches, but all of them are legal dummies. For
instance, the ether pre-sale was done by the Ethereum Foundation, a non-profit
organization registered in Switzerland, whose sole purpose is managing the
funds raised from the ether sale to serve the Ethereum ecosystem best. Did it
help anyone lately?
Mass is a balanced combination of a centrally organized governance component
in the form of a Liechtenstein company and a decentralized entity component in
the form of a tokenized ecosystem built on Mass Coin. In our case, the company
is responsible for the infrastructure development. All stakeholders and
employees are and always will be naturally interested in the coin value growth.
To summarize: Mass deploys modern tools to increase efficiency but does that
adequately balancing the complexity and the purpose. Mass Coin is the one-time
issued coin that uses blockchain as transport, and its value depends only on
the market forces of supply and demand.
1) Zero Market Interference
Mass does not sell ads. Mass does not replace filtered ads with its own ads. Mass does not manipulate any markets. Mass does not directly affect prices for ads or data sets. Rising prices may be the result of a growing overall quality of the ecosystem and its applied qualities such as targeting. Mass does not censor whitelists. Mass does not enforce whitelisting.
2) Zero Payment Burdens
Mass does not concentrate payments in the system, it does not serve as a hub for transactions. Although such a payment protocol may impose small fees per transaction, Mass does not do that. Payments for ads (or anything else) are not collected by Mass and later distributed to other parties. Deals take place directly, without an intervention of Mass’ centralized authorities, as they normally do in existing markets.
3) Monetary Control
Although Mass does not impose fees on any deals, contracts or transactions, Mass restricts the usage of the system in a monetary way such that only Mass Coin can be used by participants of the system for any economical interactions between them. Mass does not control Mass Coin in a direct way. Mass has no power to issue new coins outside the already announced format.
Estimated User Earnings
So how much can a given user earn in one year? We can start the estimation by calculating how much “harm” is done by ad-block users.
The global stats are hard to get but we can use the well-known facts: Google is nearly one-third of the market, Google gets about 70 billion in ad revenues annually, Google has 1.2 billion users. That gives us Google’s losses of $60 per person annually, the entire industry’s losses are approximate $200.
According to the Pareto rule, only one fifth of a system makes four-fifths of the business, so those people who will actually earn something noticeable in the system are five times more ”expensive”. That gives us $1,000 per person annually.
Mass Coin is a Blockchain-based proprietary cryptocurrency. Money can be used with the help of the a Blockchain-based, Mass-enabled wallet which can send and receive Mass payments in Money including micropayments; payments are practically instant.
External currency exchange engine or entity (Exchange) is the facility where Money is freely traded against other currencies. The Exchange is a third party entity. Mass does not have any technical participation or influence on the Exchange.
Identity is a Mass-understood Blockchain address. May belong to a person or an organization.
Signed Tag is a text containing user Mass Identity that has been signed under specific conditions with any other Mass Identity. Signed tags prove that a user belongs to some group or has some quality (e.g. customers of a company, members of a club, visitors of a location, etc).
Mass-ready user software agent (a.k.a. Application) is a user’s browser, which tells a website that it follows the Mass project rules for surfing the web. Application incorporates Wallet, Identity (hidden by default), user agent policies (surfing policies), user profile (with sections and sharing conditions for each section, stored locally), specific protocol purposes text tags signed with Identity, search queries history and visited sites history (also stored locally).
Mass-ready website is a website which recognizes Mass users and treats them in a special way. The Mass-ready website incorporates Wallet, Identity (optionally tagged with Mass certified partner’s identity), website policy. Mass-ready websites should pass the following information to user agent: Identity; string with domain name and identity signed Mass certified authority, which guarantees that the domain name and the identity have the same owner; website policy; link to XML document with details.
Sources of Value and Benefits
Improved Web-browsing Experience
Filtering ads in your browser improves your attention and makes it more valuable to the industry. The phenomenon has been tested and approved by many. While you may be interested in one ad out of ten thousand shown to you during a certain time when the total quantity of ads shown in the same length of time falls to one hundred you are likely to be interested even more than in one ad.
A local critical mass makes ad placing more coherent. Advertising is still a very local business. Online shopping constitutes only about 5% of global retail, so it can still be neglected. Most of the things are bought locally from local businesses who need to advertise locally. Mass will go city by city reaching a local critical mass in smaller cities in a short period.
Mass will be very relevant even with a small total number of users because our promotion efforts will not be wastefully spread over the Globe. We will bombard with high intensity in targeted segments. That means a lot for a local advertiser.
Mass-enabled ad platforms will probably be the only aggregated source of ad-placement operating in a small town of 15,000 or so. It is also important to keep in mind that ad filtering and data-tracker-blocking represents serious intrinsic value for consumers as it reduces distraction during web-browsing.
Ad-blocking Goes Mainstream
The considered business segment is about to turn from early advanced adopters to mainstream users. Mass will, not only work locally, it will target the population at large.
Cross-tagging creates better targeting. Ad-blocking generally is a value re-distribution tool, not value creation. Money is taken from one party (i.e. advertisers) and handed over to privileged participants of the system. No new value is created. Mass is very different in this sense.
Mass provides better targeting—a rarity in the advertising industry. New targeting tools are very hard to invent and implement. The Mass approach is to ask users directly in an unbiased manner. It’s a complicated technology but works since users are actually the last remaining source of true data about themselves.
Advertising as an industry has finally come to the point where it has to learn to conduct a direct dialogue with consumers. The technical approach is the distribution of Tags. To reach certain minimal ability to cross-check the validity of answers will also require some critical mass of Applications installed.
Openness of mutual interests and transparency of transactions creates a stable ground for the marketplace. Ad-blocking is a scenario full of natural conflicts. By creating a marketplace, Mass significantly reduces the tension in the professional community.
The AdBlock Plus approach includes backstage deals and transparency of where the money goes.
The Brave browser approach to replace ads with own ads looks so bad, and may even be deemed illegal in many countries. The further re-distribution of the income among publishers and users does not help that.
Differentiated Marketing Positioning
Mass promises users some profit in real money once a critical mass of installations is achieved. The promise of real money (fiat currency or Bitcoin) is very important. Mass developers realize the controversial nature of the phenomenon. We will take into account the mistakes of the past industry’s massive attempt to pay for viewing ads about ten years ago. Having internal Coins and external Exchange helps us to achieve the balance between fraudulent and useless data and valuable consumer input. Mass will apply considerable efforts to create a healthy market making the foundation on all involved Exchanges.
Peer-to-peer In-browser Payment
Fast and handy crypto-payments are still new to the majority of the Global population. This may be an additional great selling point.
Coupons and Discounts
The Tag mechanism is a peer-to-peer solution for any type of negotiation between a user and a website. It can also be used for coupon distribution activities.
Properties of Mass Coin
Mass Coin is designed to serve the health of the economy, of course, but it also suits interests of both long-term investors and middle-term speculators.
The one-time issuance principle guarantees the growth of value as long as the ecosystem doesn’t stagnate. Unlike the most of the “app coins”, Mass Coin has an application in its core that is in high demand.
Advertising affects everyone and involves a lot of money. Tracking is becoming a really big issue, not only in advertising but elsewhere, on different occasions.
Stage 1: Initial Coin Offering
There are two stages involved in Mass Coin’s distribution: one to be distributed immediately after the ICO period and the rest to be distributed during an indefinitely long time, with distribution tempo ever decreasing. ICO goes until December 1, whatever is accumulated until then — gets distributed among the participants. The larger part goes to immediate distribution. There are several reasons for this.
The system will need immediate liquidity (more market makers) after the product launch by the end of the year, thus many potential independent sellers of the currency are needed: someone will have to sell coins to advertisers.
Another reason is that examples of other systems indicate the opposite balance (majority to be distributed over a long time after the ICO) doesn’t lead to system stability. At least it is far from being enough to make the system any better.
Considering that in real life the majority of money is owned by the large stakeholders such as banks and states, it is going to work. When people say the current global money system is decadent, they forget to add that no other system has proven to be viable yet. The current balance of money in the world is the result of a long, evolutionary process. As any evolution, it shows results that might seem strange in design but at least they are viable by definition.
Stage 2: Continuous Distribution
The remaining 30% will go towards continuous distribution. Anyone who runs Application, as well as the webmasters of Websites will be able to receive money every day, according to the involvement measures. These measures include:
- Visiting specific sites (growing number in the partner list);
- Time spent online visiting many sites;
- Completing surveys, answering questions about yourself and your preferences, helping to clarify your advertisement-oriented profile;
- Assisting the system by discovering and reporting botnets and other abuses;
- Referring other people, bringing them to the system.
- Gaining Tags.
Along the way, the measures of the difficulty of distribution will increase for each parameter. However, the value of money will go up too, and also, users can customize a lot of things in Application’s UI, maximizing one type of participation in continuous distribution or another.
This week Mass adopters will receive a 45% discount on their purchase of Mass Coin!
No gimmicks, no strings.
On December 2nd, Mass will calculate their investment as if N/0.45
was invested, where N is the amount of BTC that is confirmed before the
deadline of 23:59:59 PST September 15, 2016.
What are you waiting for? Now is the best time ever to buy Mass Coin!
Don’t forget that the Mass ICO is a one-time offering. Once the coins are distributed they will only be available to purchase on crypto-exchanges.
Mass Browser Plugin: Alpha
The Mass Browser Plugin is the first step in our strategy to help users take control of their Internet experience.
The objectives of this first milestone:
- Block unwanted advertisements.
- Start development of the mechanism which monetizes users’ attention.
- Give webmasters tools to display ads on an equitable basis for users.
What to expect:
- A browser plugin that blocks advertising.
We are adding some cool new features to a popular open-source plugin, uBlock Origin. One of the most important features will be a much more flexible approach to ad-blocking, which is described below.
Once the development is complete, we will publish a download link to the extension. Stay tuned!
- Earning Mass Coin for ad impressions.
- Developing a production-ready Blockchain-based billing system will take time. Technical considerations as well as the construction of something reliable and resistant to high loads will all be part of the process. We will solve these issues step by step. Initially, we are going to start with a centralized billing system, which will pay small amount of Mass Coin for software usage.
Later, we will change the remuneration model to a more equitable one but for the first phase we are going to pay an equal amount to all users online once per hour.
It is important that actual Mass Coin emission will happen after the release of the main part of the billing system and the issuance of coins, which is scheduled for December.
During this initial stage, payments for users of the plug-in will come from the Mass Coin reserve of the Mass Project. The reserve includes the distribution of 500,000 coins per hour for 10 years.
For a more fair and accurate assessment of attention to user charging on a centralized website will be up to four decimal places, but the output in the wallet will be done with accuracy to the whole coin value, because mass coin is not divisible.
- The ability for websites to join the “Mass-ready website” network.
- To disable ad-blocking with the Mass extension sites will join our Trusted Site Network and start paying users for viewing advertising. We are launching a special service for site owners, which we call the “Mass Webmaster Panel”. Here, webmasters will have the ability to get certificated and become a Mass-ready website. It is a professional tool for website owners which we plan to improve.
- There will be several requirements for acceptance into this network, including: following Mass Acceptable Ads rules, and a willingness to take steps towards a more equitable model of work on the Internet.
On certified sites, the plugin will not block ads. But, remember, you will see more relevant ads and you will also be compensated for your attention with Mass Coin.
The planned release date of the alpha version of our browser plugin as well as the “Mass webmaster panel” tool is October 15, 2016.
Why Does Mass Need a Centralized DMP Node?
The Mass DMP Node aims to accomplish two goals:
- Guarantee superior user experience through elevated performance
- Provide security for buyers and sellers of data on the Mass Network
I. Performance requirements
Let’s start by considering that a typical DSP has only 50-100ms to get information about a visitor. Now, take a look at how it works on the Mass Network:
Without a Mass DMP, the additional actions required for performance and security make such a small time-window unfeasible:
- DSP makes a query to determine whether the given user profile matches any requested asks
- If asks are present then DSP pays user for their profile
- User-agent sells encrypted profile to advertiser
Assuming both parties have fast internet connections the above steps will take at least 150-200 ms. Moreover, the incumbent DSP software requires a built-in wallet to pay users for their profiles.The Mass solution is to have users upload encrypted profiles to the Mass DMP. These profiles are then sent to DSPs upon request. DSP is charged based on the profile’s market value and this payment is then deposited into the user’s wallet
II. Security requirements
Without a counter-party like Mass DMP security-breaches or fraud is possible:1. The Mass ecosystem needs a billing processor to protect the rights of data buyers. But, Blockchain-based payments are non-revocable. To solve this problem, the Mass DMP is needed to arbitrate situations such as when a user receives payment despite sending broken or invalid profile data
DMP, with its built-in billing processor, prevents faulty or broken
transactions. Either a valid profile is given and the user receives money or
the profile is not given and the DSP is not charged. In case of user
fraud, the payment can be rolled back.
transacting with DSPs, Mass users have a signed-by-Mass-Partner
token which confirms the presence of a Mass ID user. This signed message
contains the user’s primary Mass ID (the unique credentials that allow a user
to receive Mass Coin). If a DSP could directly obtain a signed-tag
signature, then it also could obtain a user’s Mass ID, which could be used
for user data-harvesting or other nefarious purposes. The Mass DMP ensures that
a DSP receives only a temporary user id and prevents sharing any
other unauthorized data.
Mycelium CEO Acquires Mass Network
SAN FRANCISCO, California — October 10, 2016 — Mass Network on Monday announced it has entered into a definitive agreement under which Alexander Kuzmin, CEO of Mycelium, will acquire Mass Network in an all-cash transaction valued at $1.1 million. Alexander Kuzmin will also become the CEO of Mass. Mass Network and its development team will retain its distinct process, culture, and goals. The transaction is expected to close this calendar year.
Mass Prototype Plugin for Chrome
Mass is pleased to announce an alpha-release of the Mass plugin prototype for the Google Chrome web browser.
During this open source release we encourage everyone to participate to help generate test usage data and offer suggestions. User feedback at this stage is critical and will help improve functionality as well as guide future enhancements.
The following functionality is implemented at the moment in the alpha-release of the Mass plugin prototype:
- Main ad-blocking modules: ad requests blocking, html blocks filters, etc.
- Black and white lists for sites.
- Minimum viable product of Mass “Ad-scale” (from A to F) whereby a user can choose the level of ads present on sites they browse.
- A placeholder for Mass Coin wallet (which receives Bitcoin addresses). This will be used to receive payments for viewing ads on Mass Ready websites.
Developers can access the GitHub repository here.
Alpha participants can download, build, and add this extension to their Chrome browser. To do this you have to first enable developer mode in Chromium Extension settings.
For those who want to install a compiled version we will have that available soon via another update. Stay tuned!
Note: Mass recommends using test mode only while evaluating this alpha-release of the Mass plugin prototype.
Mass Coin ICO: 10% Bonus!
This week Mass adopters will receive a 10% discount on their purchase of Mass Coin!
No gimmicks, no strings.
On December 2nd, Mass will calculate their investment as if N/0.25 was invested, where N is the amount of BTC that is confirmed before the deadline of 23:59:59 PST November 1, 2016.
What are you waiting for? Now is the best time ever to buy Mass Coin!
Don’t forget that the Mass ICO is a one-time offering. Once the coins are distributed they will only be available to purchase on crypto-exchanges.
If you are eligible for any of the previous bonuses, the amounts invested before upgrade according to the following “+15% rule”:
1.The 45% bonus (applied from 25th of August to 15th of September) becomes 60%.
2.The 25% bonus (applied from 15th to 30th of September) becomes 40%.
3.The 10% bonus (applied from 1st of October to 1st of November) becomes 25%.
For those who have already invested, this final bonus is bigger too:
any new amount invested on or after 25th of November is eligible for the
bonus of 65%, not 55%.
One trillion of Mass Coins issued
Dear Mass Network investors,The initial offering of Mass Coin is closed as of yesterday.
We would like to thank you for your support and inform that we have issued one trillion of Mass Coins.
In the course of the next two weeks, you will be able to receive your coins.
Please access your ICO Dashboard (https://ico.mass.network) and follow the steps described in “Receiving your Mass Coins».
Mass Network team
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