TANZŌ: The first Blockchain-based Social Marketplace for handmade goods

  • Introduction

    Blockchain and Smart Contracts open many doors to new decentralized businesses and eliminates the need for expensive third parties. Many new companies are now working on this technology, and large companies are testing it in closed networks to collaborate directly with each other without the need for intermediaries.
    For that reason, there is a lot of projects that are starting to use this new technology. However, not all of them are worth it. We have to read well what each project is dedicated to, what is its whitepaper, its qualified advisors, etc. As I said, blockchain technology has gained popularity due to the hype about cryptocurrencies which has shaken many startups to launch their own cryptocurrencies even without convincing fundamentals. This trend has emerged because new entrants have been more agile in adopting emerging technologies compared to incumbents who are hampered by legacy systems. However, this competitiveness and this advantage enjoyed by the new players may be short-lived, as no economies of scale are taken into account.

    Currently, the best-known e-commerce platforms do not make it easy for true artisans to sell their unique items at fair prices. So much so that artisans are forced to compete directly with wholesalers and retailers who sell counterfeit or mass produced replicas on the same platform and at much lower prices. To solve this, I want to introduceTANZŌ, the first social market for handicrafts, where artisans are protected and crafts are guaranteed.


    As I said, TANZŌ (https://tanzo.io/) is a one-of-a-kind social market with distributed ledger technology for hand-made products that ensures transparency within the platform and eliminates any unfair competition, such as wholesale vendors and mass-produced replicate listings. Thanks to TANZŌ, artisans are protected and craftsmanship is guaranteed.
    In order to ensure that only true artisans can sell their handmade items on the platform and guarantee, for potential buyers, that all products are actually handmade by the artisan who sells them, TANZŌhas designed a verification process of identity.


    The main objective of TANZŌ is to become a synchronized social platform, based on a completely decentralized trust system, which ensures that all parties involved in any transaction are equally protected.

    How it works

    In combination with the blockchain technology, TANZŌ uses geolocation and time stamp functionality to verify the identity and authenticity of each new craftsman, as well as each new item. In this way, all artisans are real and sell their own handmade products under their own name.

    With the use of smart contracts, the integrated review system of TANZŌ is based on the records of each transaction between buyer and seller, which ensures that all revisions of the articles come from people who have actually purchased the item. This smart contracts system is responsible for registering artisans and their products in the blockchain by complying with predefined conditions. In this way, each product purchase is recorded in the blockchain as a transaction.


    The project gives the opportunity to earn TANZŌ tokens performing some social media tasks and doing simple steps from the bounty program explained in the following Bitcointalk Webpage (https://bitcointalk.org/index.php?topic=5055888.0). Doesn't that sound interesting? If you are interested in this airdrop or basically in the ICO, you can read their Whitepaper here (https://tanzo.io/assets/pdfs/Tanzo_Whitepaper.pdf). You can also stay tuned in their official Telegram group (https://t.me/tanzoofficial). I hope you liked the post and soon I'll send you new ones.


    chrome_2019-01-11_10-38-25.pngTZO is the TANZO platform enabler. It is an ERC-20 utility token used to facilitate product exchange, which in turn will enable TANZO's global expansion and to incentivize users who continually add value to the community. The TZO encourages cooperative behavior among users in the community, which is an important factor in the organic expansion of TANZO.




    PreICO price
    1 TZO = 0.04 USD

    Price in ICO
    0.0600 USD

    Tokens for sale

    Token Distribution


    Q3 2017Ideation and market research
    Q4 2017Definition & analysis of the market opportunity
    Q1 2018ICO campaign preparation Whitepaper Website Marketing materials
    Q2 2018Private token sale Pre-sale event Main sale event Token distribution
    Q4 2018POC release
    Q2 2019TANZO alpha version release TANZO v1 platform launch

    Author Details

    Email: [email protected]

    Telegram username: @clauming

    Bitcointalk username: adriaparcerisas

    Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1870482

    Ethereum address: 0x91707502A8DFDC523f7a6f2c218cC9a52777d5ad

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