Conjure (CJR) - An Incentivized, Decentralized Content Platform with Search Models Based Upon Taxonomy

  • Introduction

    The current climate of the creative Internet is skewed in favor of gigantic tech corporations, most 
    notably YouTube and parent company Google Inc. These companies have complete control on 
    the monetization of creative content and subject matter on their platforms.
    Content creators, who largely ignited the growth of these platforms, have voiced their concerns 
    regarding unstable advertisement revenue, mass demonetization of content, and the general 
    direction of the platform - only to receive silence in response. Despite the media market trending 
    away from TV networks and toward authentic, online video platforms, YouTube management 
    appears to be rebranding the platform as a "New TV" service to compete with Netflix, Hulu, and 
    Amazon Prime Video.
    In an effort to return control to the independent content creators who led the expansion of 
    YouTube, we are building a platform that addresses all of these problems. In addition to fixing 
    YouTube’s problems, we have developed a full litany of tools for content creators to use. With 
    these tools and monetization power, content creators will have the ability to compete with 
    traditional corporate media.

    The Problem

    Content creators are dependent upon ad platforms to monetize their content. Ad platforms are 
    centralized autonomous entities that can change the rules at a moment’s notice – often to the 
    detriment of the creator. The problem that needs to be rectified is the dependence on these 
    centralized entities.
    The Adpocalypse, YouTube Heroes, and the Whitelist 
    In early 2016, Google’s algorithm placed advertisements on a racist video; many advertisers were 
    justifiably outraged and began withdrawing their advertising campaigns. Google quickly 
    instituted new guidelines on monetizable content. They set “family friendly” rules to ensure 
    advertisers of the wholesomeness of the content. Google’s updated rules brought with it a huge 
    amount of subjectivity, wherein lies the issue. This subjectivity can be used as justification to 
    condemn any type of content.
    After YouTube's new rules were put into place, complaints surfaced across the platform. 
    Creators, large and small, reported mass demonetization, decreased revenue, and less traffic. 

    The Adpocalypse caused irreversible damage to the YouTube platform and brand, and continues 
    to negatively impact creator revenue as much as 80 percent today.1
    Community Policing Effort Failed
    In an effort to further its crackdown on inappropriate content, YouTube sought help from its user 
    base through a new initiative: YouTube Heroes. The program gave approved users the ability to 
    police content throughout the site, collecting rewards and unlocking more abilities through the 
    hero leveling system. The most alarming part of the program came in the form of the powerful 
    "super tools" given to the heroes - including the ability to mass flag videos and report negative 
    content. Due to an extremely negative reaction from the creator community, YouTube backed 
    off. The program has since been renamed YouTube Contributors, and remains in beta while the 
    original Heroes campaign was quietly removed in early 2018.
    Demonetization Based on Size: ‘Whitelisted’ Partners
    In October 2017, a YouTube Vlogger with over 8.5 million subscribers uploaded a video regarding 
    the Las Vegas Shooting and stated that ad revenue generated from the video would be donated 
    to the victims of the tragedy. The video gained over 1.2 million views, but YouTube demonetized 
    it and shut down the fundraising effort. Paradoxically, it was discovered that Jimmy Kimmel's 
    video titled Jimmy Kimmel on Mass Shooting in Las Vegas was monetized and running ads. This 
    discrepancy was picked up by media outlets, who reported that ‘whitelisted’ partners are allowed 
    to run partner-run ads on the website. That means they aren’t flagged by YouTube and use
    external sale forces to sell the advertisement for them.
    The Creator Community Has Been Abandoned
    The Adpocalypse, the Whitelist, and the YouTube Heroes are all symptoms of a much larger 
    problem. The Whitelist and Adpocalypse work in conjunction to distance the creators from the 
    platform as a whole, pushing creators down while pulling big networks up. In October 2017, The 
    Hollywood Reporter featured YouTube and their future strategy, in which YouTube announced 
    its arrival into the New TV market.
    The creator community is what made YouTube the goliath it is today; it's the one factor that 
    differentiates it from any other website.

    YouTube doesn’t care about the
    creator community. In fact, the
    Adpocalypse was a calculated move 
    dictated from uppermanagement.
    If YouTube's goal is to become a 
    player in the New TV market, a 
    rebranding helps distance the 
    company from its creators – the push 
    needed to enter the ring with Netflix, 
    Hulu, and Amazon. 

    Barriers to entry for creators continue to grow. In the past year alone, we've seen two big jumps 
    in monetization requirements. When analyzing the evidence as a whole, the Adpocalypse begins 
    to look more like a purge than a mistake.
    Traditional Content Discovery
    Most web platforms use centralized advertising to generate revenue. For a single entity to run 
    ads throughout their platform, an algorithm must be utilized to facilitate placement and targeting
    of these ads. This system relies on search engine technology, which offers users a way to find and 
    locate content and enables advertisers to place ads on that content.
    The system acts as a link between users and advertisers, where the advertisement process is 
    facilitated through an algorithm comprised of a complex code of inputs.
    Results are not curated based on quality, but rather by adherence to the algorithm’s rules. 
    Adherence to the search algorithm is vital for visibility. Results are spawned by an entire industry 
    in response to the ever-evolving criterion: Search Engine Optimization, or “SEO.” Experts in this 
    industry react to the shifting criteria - helping companies get to the front page of a google search 
    The important takeaway is that the central entity, Google and YouTube, is most concerned with 
    increasing the amount of time a user spends on the site. This increases the rate of advertisement 
    consumption, which increases the revenue the central entity will generate.

    The Solution

    Conjure is building a content platform that intends to reward those who participate on the 
    Conjure platform with cryptocurrency. Conjure is designed according to four guiding principles:
    1. The discovery of the content must be based upon transparent open source algorithms 
    and taxonomies. These algorithms for discovery will be governed by consensus of the 
    2. Governance and monetization on the Conjure platform should be based upon a series of 
    smart contracts and cryptocurrencies. 
    3. The platform for the distribution of content should be governed by the users of the 
    platform, not a central authority that has an economic incentive to enable people to 
    consume content. We’ve already seen what transpires when a centralized organization 
    who has economic incentive distributes content. The centralized organization becomes 
    wealthy, while the content contributors starve.
    4. The people who participate on the platform should be rewarded for their participation. 
    The creators who spend time producing the content will be rewarded. The consumers of 
    the content should be rewarded for engaging with or liking the content provided by the
    platform. The developers who keep the system alive by writing code to facilitate content 
    delivery should also be rewarded. 
    Transparent Open Source Algorithms and Taxonomies for Content Discovery
    In the last 30 years alone, we’ve invented the world wide web, refined it, and put it in our pockets. 
    We live in an era of discovery and innovation unlike any other.
    Consider another age of discovery, almost three hundred years ago. This era wasn't marked by 
    technology, but rather biology. When Europeans ventured outside their native lands to explore 
    the world, they encountered many foreign plants and animals along the way. Over time, the 
    number of new organisms grew overwhelming - without a method of organization.
    Enter Carolus Linnaeus, who solved this problem in 1735 with his magnum opus, Systema 
    Naturae. In this book, he outlined a system which classified every living organism on earth: 

    Initially, Linnaeus realized the need to encompass a wide range of organisms: everything from 
    the gentle sunflower to the humpback whale. He started with a wide range of inputs, or 
    "kingdoms" - plants, animals, fungi, etc. These categories existed on a horizontal axis: breadth.
    Linnaeus knew that if he stopped there, Taxonomy would simply take the already big list and 
    divide it into smaller lists. To encompass every living thing on Earth, he would need to get 
    creative. He added a vertical axis: depth. With the combination of breadth and depth, Linnaeus 
    was able to extend the reach of Taxonomy to capture any living organism on planet Earth.
    Breadth and depth worked in conjunction to provide pathways of specialization, and established 
    context between closely related organisms: from the wolf, to the dog, to the dachshund. The 
    framework was flexible; additional organisms easily slid into their logical locations.
    Linnaean Taxonomy has traditionally been used to sort organisms by characteristics, but its 
    methodology is highly adaptive to any set of data. With some adjustments, this framework can 
    be used to enable discovery of user generated content. 

    Depth Engine
    Conjure’s content platform will make use of Linnaean Taxonomy to enable users to discover new 
    content. The software component that performs this organization of content is the Depth Engine. 
    The Depth Engine is comprised of 4 separate components, each of which provide unique 
    functionality on their own. Together, they work in harmony to dynamically organize content
    throughout the platform.

    The core of the Depth Engine is built around community. This is where our friend Linnaeus makes 
    his influential contribution of Taxonomy. Broad communities splinter into more specific 
    communities, yet still remain connected to the platform as a whole.
    Like Taxonomy, the first level of community is broad; the deeper a user travels, the smaller the 
    communities get. But no matter how small a community gets, quality content is brought to the 
    surface through an aggregative system - a perfect complement to the Taxonomic structure.
    Conjure opens the field up for creators, applying vertical depth the static nature of the traditional 
    search engine model. Creators will finally have communities to operate in and call home, while 
    still maintaining connection to the rest of the platform.
    With the aggregative system spread across the platform, a creator that operates within a specific 
    space can still reach larger audiences and connect to the entire platform. Trending creators and 
    content will appear in larger communities above. For example, a user exploring the music 
    community will see the feed from all genres underneath, ranked relative to one another. A 
    trending band that operates within the “rock” community will appear in the above in the parent 
    community, “music.” And if it continues to trend, the band will make its way onto the front page 
    of the entire platform.
    A community is a reflection of the interactions of its participants; however, the nature of this 
    interaction differs. One concept of community is topic-based, where creators regularly engage in 
    various areas, debate and discussing ideas. News, for example, covers a wide range of topics. An 
    independent news commentator may talk politics one day, but environment the next. On the 
    other hand, a community can serve as a home. Podcasts, for example, coexist alongside one 
    another in genres: comedy podcasts, political podcasts, music podcasts, and so on. To reconcile 
    these different characteristics, pages can launch content collections that act as “subpages.” 
    These are streams of content that are regularly updated by the creator, which link to surrounding 
    communities. These serve as a way for creators to distribute their content throughout 
    communities according to the subject matter of their content.
    Through content collections, creators have the ability to link their content to relevant areas 
    within a community. Creators have the agility to scale the reach of their channel with their 
    content, extending their web of influence throughout.

    Content Creators
    Content creators come in all shapes and sizes to provide substance to the platform. They are the 
    heart of the platform, pumping content throughout the body and into communities. 
    Pages are community specific. They can be channels, blogs, podcasts, magazines, and more. 
    Pages can be operated by an individual or a team.
    Networks are collections of pages. This collection can jump across multiple communities, or just 
    exist within one community. The group that operates the network can do so in whatever capacity 
    they choose, whether casual or professional. Networks serve as a way for similar creators and 
    channels to team up and leverage their collective audience.
    People are fluid within the Conjure ecosystem. An individual can post from their personal 
    account, operate multiple pages, or join pages with other creators to build a network. People can 
    leave networks at will, taking their content with them. No network will be able to exclusively own 
    a person’s content.
    A single creator possesses all the abilities of a network, but in an individual capacity rather than 
    collective. All works are bound to a person under their user name.
    Content Consumers - Users
    Users build their content feed and shape their experience through following creators and joining 
    Whenever a user finds an item of content originating from an individual, they can click 
    underneath a person's nameplate to explore the rest of the creator's content with ease. Conjure's 
    architecture enables an individual to extend their web of influence across multiple communities 
    while still retaining centrality. No matter how unique a creator is, everything they do and make 
    leads back to them.
    Interaction between individuals is one of the main drivers of content discovery. When one 
    creator contributes content to another's page, a link is generated as a byproduct of their 
    collaboration. This helps creators leverage their collective audience. For users, it establishes an 
    unofficial "network" that can be used as a map to explore similar creators and content, fostering 
    an environment built around creative contribution.

    The Depth Engine is broad enough to cover the diverse range of interactions on the web, and 
    deep enough to accommodate the diversity of participants. Recall from Linnaean Taxonomy that 
    breadth is the X-axis, and depth is the Y-axis. All life on earth is sorted through pathways that 
    specialize an organism. Within the Conjure architecture, this same system is applied to 
    Communities exist on a layered X-axis system. The first level is broad: news, music, podcasts, 
    gaming, etc. When a user chooses to travel to a more specific community, from music to rock for 
    example, he descends down the Y-axis, and conjures the corresponding X-axis below.
    The Z-axis binds the X and Y axes together, providing a way for the user to refine their search 
    through logically venturing down different pathways. It reconciles the breadth and depth of the 
    results, and returns content based on this combination.

    By decentralizing the advertisement model and allowing individuals to utilize the Conjure 
    blockchain to monetize their own content, quality creators will breakthrough on merit - not 
    through exploitation of a centralized algorithm.
    Capital in the Conjure Ecosystem
    The Conjure Ecosystem will leverage cryptocurrency for governance and monetization. 
    Conjure (CONJURE)
    The fundamental unit of commerce on the Conjure platform is CONJURE, a NEP-5 asset residing 
    on the NEO blockchain. Conjure will operate on the basis of one CONJURE, one vote. CONJURE
    will be a liquid currency that can be bought and sold on the exchanges. For governance, those 
    users who own the most CONJURE according to account balance will have the most influence 
    over the community.
    Governance by the Community
    Those users who own the most CONJURE according to account balance will have the most 
    influence over the community. Voting input from community members is critical for Conjure to 
    function. Voting is a crucial contribution and worthy of rewards on its own. Conjure chooses to 
    reward those who contribute the most to the total promotion of a piece of content and rewards 
    the voters proportionally to the ultimate reward paid to the content creator.
    Conjure is built upon a free market foundation that prioritizes the community. The CONJURE
    token is the main currency of exchange on the platform. Users of Conjure can generate, consume,
    and advertise content. 
    Users of Conjure
    Content Creators
    Content creators will create content which may be valuable to users who consume Conjure 
    content. To create content for Conjure, the content creator must possess CONJURE tokens.
    Afterward, their content will be available for others to consume. After some time, content 
    creators will be able to collect a reward for the content they’ve submitted, based on relative 

    Content Consumers
    Users will consume content created by content generators/creators. They have the option to 
    upvote content that they like. We have explored the options of micropayments extensively, and 
    concluded that micropayments place a burden on the content consumer, which we’d prefer to 
    Micropayments have long been considered a viable way to monetize content on traditional web￾based platforms. This method has been tried repeatedly, with minimal success. It has been 
    proven to be ineffective, biased and costly. 
    First, the transaction fees become burdensome on such small payment amounts, outweighing 
    the whole concept of rewarding the content creator for their work, and denying consumers the 
    value they are expecting for their micropayments. Making people pay five cents or ten cents per 
    article or video is not a profitable system.
    Second, the idea that a person’s decision to pay is based on a small teaser of a video or article, 
    places the onus of whether the content is worth even a micropayment on the viewer. Most will 
    reject the payment due to having to make a split decision based on a small sample of the 
    presented material. 
    Third, people are used to consuming their information for free. Imposing a scheme such as 
    micropayments is off-putting, and pushes consumersto search other avenues to find the content 
    they requested for free. We need to ‘chalk up micropayments as an idea that seems really 
    appealing but just doesn't work in the general case.’ 2
    Content Advertisers
    These users offer their advertisements to content creators. Every advertiser who wants to 
    advertise on the Conjure platform must place their stake on Conjure in order to use the platform. 
    To create advertisements for Conjure content, they must include a deposit in Conjure tokens. 
    Content creators are then able to view prospective advertisements for their payout. 

    Conjure Admin
    This user is essentially a moderator who can step in to resolve mistakes. For example, if someone 
    accidentally sends another type of token to the Conjure contract, the Conjure admin will be able 
    to refund the user.
    Conjure enables users to utilize several diverse methods of monetization by providing tools that 
    match their creative works. These methods will be a part of the MVP discovery process.
    Conjure rewards content creators and content consumers accordingly for viewing Video Ads and 
    Banner Ads. The reward consists of a fraction of the CONJURE token payout made from content 
    advertisers to content creators for each video ad impression and view.
    Video Ads
    Video ads enable content creators and consumers to generate revenue through short 
    advertisements played prior to their own content. Conjure will enable a creator to set their own 
    rules on advertising: maximum length, play frequency, and company type. This gives creators the 
    ability to support certain companies over others, and allows advertising to be based on the merit 
    of the advertisements.
    Banner Ads
    Banner ads support text-based content. One of the issues with modern digital advertising is 
    saturation directly within the content field, which interferes with the user experience. Banner 
    ads come in different shapes and sizes. They can be displayed on the sides of content or above, 
    not within the content itself.
    Conjure Rewards
    To incentivize quality content throughout the platform, creators will be rewarded for their 
    content contribution through the Conjure Rewards System. The Rewards System will distribute 
    an amount of CONJURE throughout the platform in fixed intervals to Creators based on their 
    relative contribution – a value based on a formula of views, likes, comments, time, among other 
    factors. The rewards system will be sourced from the Conjure Reserves, as well as from 
    advertising. A small percentage of ad revenue will be directed into the Rewards System, which 
    will be redistributed back to the users of the platform based on their creative contribution.

    Solution Layers
    The Conjure monetization platform is comprised of two decentralized layers detailed below:
    1. Data Layer
    2. Application Layer
    Data Layer 
    The data layer is the foundation of the Conjure monetization platform, concurrently 
    communicating with the application layer and transparently maintaining all incoming data in the 
    Conjure ledger. The data layer maintains a ledger of all Conjure payouts, Conjure token stake 
    balances, and all Conjure transactions via the application layer. 
    On the NEO platform, the data layer will be comprised of two smart contracts: the ICO smart
    contract and the stakeholder/transaction contract. The ICO smart contract will be used to create 
    the CONJURE token. The second smart contract will be used to manage payouts from content 
    advertisers to content creators and content consumers.
    Application Layer
    The application layer is the Conjure user interface, which enables all of the users of Conjure to 
    interact with the platform. The application layer registers and reports all monetization activity 
    back to the data layer, to facilitate Conjure transactions. 
    On this layer, content creators are able to upload their content to find a monetization strategy. 
    Content advertisers are able to offer their advertisements by using the CONJURE token. Content 
    consumers are able to consume quality content that has been upvoted. 
    How It All Works
    A content advertiser creates a Conjure account. The advertiser connects their cryptocurrency 
    wallet to our system, enabling Conjure to confirm the amount of CONJURE that has been
    deposited. The advertiser then has access to a dashboard that enables them to manage their 
    campaigns and upload their video and banner ads. The advertiser can customize their profile, 
    selecting communities that best embody their brand and marketing message. The advertiser then
    designates their preferred targets and determines how much ad spend to allocate to their 
    campaign, which is automatically pulled from their Conjure wallet on a daily basis. When the 

    campaign is ready to begin, the advertiser hits the “Start Campaign” button. From there, the 
    application layer has access to the advertiser’s ads for placement in content creator inventory.
    When content creators sign up for Conjure, they begin by connecting their cryptocurrency wallet,
    so we can confirm how much CONJURE is held. The content creator starts to create and classify 
    their content. The Conjure Depth Engine indexes that content according to community, matching 
    advertisements according to best fit.
    Rather than facilitating advertising entirely through a centralized, keyword-based algorithm, 
    Conjure takes advantage of its unique Depth Engine architecture to facilitate advertising primarily 
    through communities. 
    Placement is facilitated through a queue system, which matches ads with content in specific 
    communities. For an advertiser, entry order into the queue is determined by their “weight,” 
    calculated by amount of CONJURE held in their wallet and their campaign budget. The greater 
    their weight, the higher they enter the queue. On the other side of the queue, creators enter the 
    based on their following size, average views, like to dislike ratio, and community rank. To keep 
    the queue moving, time works in favor of smaller creators and brands, ensuring they get matched 
    and not buried underneath the big players. 
    The advertiser dashboard also allows a company to research the performance of their campaign 
    within each community, helping them tweak and shape their campaigns to become more 
    This gives advertisers surgical accuracy when it comes to choosing an outlet for advertisements. 
    Companies can take a broad approach or choose to market to select communities. It enables a 
    company to build its marketing campaign unique to their brand and audience, maximizing reach 
    while minimizing waste.
    The content creator has a similar dashboard to that of the advertisers, where they can see all of 
    the indexed content. The creator dashboard enables them to add advertisers to their content. 
    When the user navigates to the content creator’s content, the appropriate advertisement is 
    displayed. The application layer records the amount of time that the video or banner ad was 
    displayed. The application layer then reports the transaction to the data layer’s smart contract 
    for calculation of the CONJURE payout to the content creator and content consumer. The content 
    advertiser’s CONJURE token balance is credited at the end of the day based upon performance. 

    Why the Neo Smart Economy?

    NEO is a non-profit, community-based blockchain project that utilizes blockchain technology and 
    digital identity to:
    • Digitize assets,
    • Automate the management of digital assets using smart contracts, and
    • Realize a “smart economy” with a distributed network.
    In combining digital assets, digital identity, and smart contracts, NEO plans to build a secure 
    blockchain that is recognized by enterprises and governments, which is core to Conjure’s guiding 
    premises. NEO is the first platform to offer a set of features focused on enabling a regulatory 
    compliant smart economy. 
    NEO is different from other blockchain smart contract competitors, as it provides the following 
    • Aims for Regulatory Compliance - For large companies and governments to operate on 
    the blockchain, these institutions will require the ability to audit digital assets and 
    transactions. Digital identities will need to be known and verifiable. NEO is committed to 
    making use of the Public Key Infrastructure (PKI) X.509 standard for identity, which means 
    that NEO will have the ability to issue and confirm digital identities. NEO is building this 
    digital identity mechanism into their ecosystem.
    • Utilizes a Superior Consensus Mechanism - NEO uses an improvement to the Proof of 
    Work (e.g. Bitcoin) and Proof of Stake (e.g. NXT) consensus mechanisms, entitled
    Delegated Byzantine Fault Tolerance (dBFT). The dBFT is a modification of the Proof of 
    Stake protocol, in which holders of NEO tokens vote for delegates, and the delegates must 
    reach a consensus on acceptable transactions. 
    • Processes Transactions Faster - NEO’s use of dBFT means that its architecture does not 
    require thousands of machines mining to complete a resource-expensive algorithm to 
    verify transactions. NEO’s consensus mechanism enables the blockchain to process in 
    excess of 10,000 transactions a second without transaction costs. 
    Regulatory compliance, consensus mechanism, and the speed at which transactions can be 
    made, are three attributes that make NEO the ideal platform for a secure wallet utility token. 
    These features are in alignment with Conjure’s mission to ensure that consumers are transacting 
    business on the blockchain in the most secure and efficient way possible.

    Token Sale Procedures: Regulatory Compliance 
    Know Your Customer (“KYC”) and Anti-Money Laundering (“AML”) are regulatory processes that 
    are mandatory in most countries and required by banks and other financial institutions to verify 
    the source of funds. The primary reasons for KYC and AML are to combat illegal activities – drug 
    trade, terrorism, money laundering, white collar crime, etc. 
    Because we need to convert a portion of the raised funds into fiat (cash) to develop the platform 
    and achieve our goals, we must comply with KYC and AML regulations and verify all Token Sale 
    participants. This same process is used to get accounts on the larger, regulated cryptocurrency 
    exchanges to enable the buying and selling of crypto.
    In order to pass the KYC verification, you will need 1 (one) of the following 2 (two) documents:
    Proof of Identity
    For INDIVIDUALS, this must be a valid government issued photo ID. The following forms of ID are 
    • International Passport (photo and signature page)
    • National ID Card (front and back)
    • Permanent Driver’s License (front and back – must show signature and photo)
    • Official State/Province ID (front and back – must show signature and photo)
    For COMPANIES that participate in the Token Sale, we require:
    • Company Name
    • Certificate of Registration
    • Authority of the Company
    • Passport copy of the authorized person acting on behalf of the company
    Proof of Address
    This must show your name and address, the issuing organization/company name, and a date that 
    is no older than 3 months at time of submission. The following documents are acceptable:
    • Bank statement
    • Utility bill
    • Tax return, property tax bill
    • Election/Voters ID
    • Official Government letters

    This sensitive information is stored exclusively and securely by Conjure and will only be reviewed 
    and verified by employees directly employed by Conjure. These documents are only used for the 
    purpose of verification and regulatory compliance for the Conjure Token Pre-Sale and Token 
    Generation Events. For more information, please refer to the Privacy Policy on the 
    “” website.
    Pre-Registration and Whitelist
    Pre-Sale whitelisting is available to prospective purchasers on the Conjure website 
    ( – follow the link to access the whitelisting form. Upon completion and 
    approval, you are officially whitelisted, and your KYC requirements are fulfilled prior to the Token 

    Current Progress and Roadmap
    Conjure Network LLC is a Delaware limited liability company. A forthcoming decision will be made 
    shortly on where Conjure will incorporate. For full transparency, we plan to incorporate in a 
    jurisdiction that is fully compatible with our long-term goals and philosophy. 
    Our legal counsel and management team is actively working to determine the best fit for the 
    company and will soon provide guidance on the matter.
    We are in the process of developing a minimum viable product of the Conjure Content Platform 
    described in this paper. See our GitHub account for updates and information:
    Milestone Roadmap
    We propose the following preliminary release schedule:
    • Q1 2018: Start of Proof of Concept (PoC). 
    • Q3 2018: Conjure PoC delivered
    • Q1 2019: Conjure Token Sale
    • Q1 2019: Conjure Alpha Launch
    • Q3 2019: Conjure Beta Launch





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