SaTT (SMART ADVERTISEMENT TRANSACTION TOKEN) - The future of advertising transactions
A Smart Contract to govern advertising transactions
Thanks to the SaTT Smart Contract, an advertiser can easily create advertising campaigns whose
conditions for participation and results will be stored in distributed decentralized records (blockchain).
These ads will be searchable via dedicated APIs. This means tampering with results will be much more
A SaTT Smart Contract transaction may only be validated if:
Selecting the relevant publishers
One of the biggest challenges of internet advertising
is recruiting and validating advertising campaign
Advertisers must select the best partners. This can
depend on the scope of their broadcast network, the
topics addressed or simply its image.
illegal streaming sites are able to generate
significant traffic, but given the nature of the
practices an advertiser will generally avoid
using them in favour of a source that will not
affect the integrity of its image.
SaTT Smart Contract will give an advertiser the
power to define criteria for partner participation
in a campaign as well as our automated oracle
An advertiser may, for example, choose the Klout
app to define the level of influence required to
Quantifying the results of an advertising campaign
In the current model, advertising agencies or affiliate
networks are able to evaluate the performance
of an advertising campaign, by its the number of
impressions, clicks, or sales.
Therefore there is a specific statistical tool for each
platform, which are relatively robust and secure, but
do not include reactions on social networks that are
useful in judging the performance of an ad.
These tools are similar to the ones used by
advertisers (e.g. Google Analytics, Facebook
The major advantage of SaTT is the use of the Smart
Contract which communicates with third-party
APIs to quantify the performance of campaigns
and evaluate the amount of the transaction.
These applications play the role of oracle and
interact automatically with the Smart Contract to
quantify the performance of an advertisement and
thus automatically define the amount to be paid to
The advertiser can choose between third party apps
depending on its objective.
As part of an influence campaign, an advertiser
can define an application specializing in the
study of Instagram statistics as a performance
oracle and thus quantify the remuneration to
In the same way, another may choose Google
Analytics as a referent if it aims to quantify the
visits to its website
Building trust, preventing fraud
The security of current affiliation networks is threatened: If a centralized network is hacked, the hackers can access all system accounts. In the case of a technical failure on a centralized platform, all ad campaigns stop working until the incident is resolved. Advertisers and publishers of many ad networks must trust centralized advertising agencies without being able to verify the statistical results provided. Thanks to the blockchain, advertisers and their campaigns are not connected to each other. This means they are not all affected by a single hack or malfunction. Thanks to the SaTT Smart Contract, ads and transactions are governed by modules of independent persons secured by the Ethereum blockchain. In the event that a module or oracle malfunctions, the integrity of ads of other advertisers is preserved.
Reducing costs, speeding up transactions
The traditional business model of conventional centralized
advertising agencies relies on a prohibitive cost of entry and
monthly billing for the services provided.
The minimum fee for using their interface ranges from several
hundred to thousands of dollars a month.
With the blockchain and the SaTT Smart Contract, the transaction
cost is split between the encryption and oracle modules based on
user needs. There is no minimum monthly billing. The competition
between the oracle modules guarantees a high level of service and
In traditional centralized advertising agencies, the payment of
commissions to affiliates may take several months, resulting
in significant transfer fees and blocking where minimum billing
amount is not met.
By using SaTT, payments are immediate as long as the success
criteria are met. Payments are subject to neither a transfer fee nor
a currency conversion fee.
A complete and decentralized tool to govern advertising transactions
Operation of the SaTT Smart Contract
The SaTT Smart Contract works in a decentralized and distributed manner. The blockchain will include
all current offers that allow any API or platform to perform operations, whether creating as part of an
adbuilder, posting to make an ad directory, or as an oracle, for example by providing the necessary
statistics to validate and quantify the transaction.
The advantage of such a Smart Contract is to gather market offers in a decentralized database, to set
the rules that apply to advertising contracts and to automatically trigger payments once the transaction
The advertiser wants to maximize the penetration of their message.
We provide a simple, fast and powerful tool to identify the best communication medium, and the best
performing potential partners.
The SaTT Smart Contract faciliates the broadcast of advertisements according performance objectives
(e.g. to increase its visibility, to generate traffic, to generate sales opportunities or to directly make
It can follow the evolution of a campaign onthe industry standards, such as Google Analytics, Instagram
or Facebook Analytics through oracle module connections.
Finally, publishers and communities can access exclusive products and events in exchange for SaTT.
SaTT which it can turn around and reuse for new campaigns!
The publisher wants to find the most relevant and profitable campaigns and content for its audience.
Thanks to the blockchain, partners can now guarantee that the campaign is funded and will be paid as
soon as the contract conditions between the partner and the advertiser are met, such as at the end of a
campaign or performance threshold.
Once the objectives are achieved, the Smart Contract automatically triggers the transaction and the
specified funds are transferred directly to its portfolio net of the commission paid to the oracle modules.
Buying SaTT exclusive products
To make the SaTT more liquid, we will install the PayBySaTT function in our application store and offer
an SDK for third party developers so that many exclusive products and events are payable in SaTT.
Crowdsale and initial distribution of SaTT Tokens
Why such a Hard Cap?
There will not be a multitude of functional Crypto-currencies for the advertising industry. To
have the means of ambitions of the SaTT guarantees the success of the project which must
benefit from a big promotion for its adoption, a qualified and very expensive technical team,
to be able to finance the expenses of listing on the exchanges but also of ability to cover
international licensing fees related to regulation. All of this is extremely costly.
We are also planing to launch a research and development department to study the opportunities
of creating our own protocol.
RoadMap - to infinity and beyond