WeTrust [TRST] SAVINGS & INSURANCE PLATFORM
WeTrust - Donate in Crypto? 77 Percent Say Yes.
How generous are crypto holders? According to a new survey, very.
The results of a Pollfish survey of 1000 crypto holders found that 77 percent are interested in making a donation in cryptocurrency.
There were three results from the survey that really stood out to us.
77% Want to Donate in Cryptocurrency
The most striking result of the Pollfish survey was that a vast majority of crypto holders want to donate cryptocurrency — 77 percent. That’s more than three-quarters of those surveyed.
One of the reasons we started WeTrust Spring is because we thought there were crypto holders out there who would want to donate cryptocurrency. We asked our friends and other crypto companies if they agreed with us, but this unbiased survey seems to prove it.
24% Are More Likely to Donate in Crypto
The survey found that 24 percent of people would be more likely to donate to a charity if they were able to do so in cryptocurrency.
This is the reason we started WeTrust Spring. There are crypto holders out there who are not only interested in donating their cryptocurrency, but they’re more likely to donate at all if they can do so in cryptocurrency.
If charities aren’t accepting cryptocurrency donations, they’re missing out on a population of people who want to donate, but can’t donate how they want to. WeTrust Spring makes it easy for nonprofits to begin accepting cryptocurrency donations and taking advantage of those donors who only want to donate in cryptocurrency.
Donate to Charity or Buy a CryptoKitty?
Cryptocurrency is a new and changing field. As new technology is developed, the market is shifting to understand what cryptocurrency can do and what’s important to those participating. One such thing to come out of the new technology is a CryptoKitty. A CryptoKitty is part of a blockchain-based game, where players can purchase, collect, breed, and sell various virtual cats. Each cat has a unique signature, making some inherently more valuable than others.
Respondents to the Pollfish survey showed a stronger interest in donating cryptocurrency to charity than purchasing a CryptoKitty. 79 percent are interested in donating to charity while only 71 percent are interested in buying a CryptoKitty.
- 55 percent of respondents believe that crypto holders are more generous than the general population.
- 90.5 percent of those surveyed reported that they had made a donation to a charitable cause in the past.
- 63 percent of respondents have made a charitable donation in the last 12 months.
- 62 percent of respondents believe that charities and nonprofits should embrace cryptocurrency as a new source of funding (in comparison to those who said charities are doing fine without cryptocurrency donations.)
- 63 percent of those who responded to the survey said they would like to donate more money to charities
If you’re not yet familiar with our new platform, WeTrust Spring is a platform that allows nonprofits to raise funds in cryptocurrency. On Giving Tuesday, we did a donation-matching campaign for anyone who donated Ethereum to one of our nonprofit partners.
The Pollfish poll was sponsored by WeTrust. Pollfish applies machine learning and programmatic delivery to survey its network of over 550 million people. Their network can be specifically targeted across their 140,000 vetted partner apps, giving the results unprecedented accuracy.
If you’d like to know more about our donation-matching campaign or WeTrust Spring, you can go to https://spring.wetrust.io/.
WeTrust [TRST] - Four Takeaways from Binance’s Marketing
As of January 2018, China based Binance is the world’s largest cryptocurrency exchange, and at present time its BNB cryptocurrency token has a market cap of over 600 million dollars. Binance has achieved this rapid growth through its exceptional marketing efforts. The company allocates 50% of its funds towards branding and marketing, including continuous education on blockchain and Binance’s role in the blockchain ecosystem. By doing this, Binance not only promotes itself to cryptocurrency investors and attracts users to its platform, but also spreads awareness and adoption of blockchain among the general public. Given their leading position in the industry, there’s a lot that blockchain businesses can learn from Binance’s marketing strategy. Here, we look at four key elements of this strategy.
Build a Sense of Community
A great example of Binance’s community building efforts is their video competition campaign. Binance asked users to make videos explaining what the company does, and to upload those videos to YouTube. The creators of the best videos would win Binance’s BNB tokens. This campaign encouraged users to advertise Binance to the rest of the world. In the process, those users thought about Binance’s selling points and began to feel that they were representatives of Binance. They may even perceive the video they made as a small commitment to Binance’s values and mission. The winners of the video contest may feel obliged to reciprocate Binance’s generous token prize by further evangelizing the company. And, even those who did not win the video contest or who did not participate would still see the large number of videos promoting Binance and come to think more positively about the company. In this way, Binance very effectively leveraged a sense of community and belonging to further its promotional goals.
The community that has developed around the BNB token is another great example. Binance lets users vote on which tokens they would like to see listed on the exchange. By doing this, they promote a sense of ownership among their users, making them feel as if they are a part of the decision making process. In addition, the publicity around voting for tokens drives further engagement on the Binance platform and furthers the idea that Binance is creating a community of like minded and empowered blockchain enthusiasts.
Spirit of Competition
In addition to the video competition mentioned above, Binance regularly creates other contests to promote its brand. These include coding competition targeted at its technically inclined users and music competitions among its musically gifted users. Members of the blockchain community have been very active in participating these contests, and interest in the contest has generated additional publicity for Binance. By leveraging their users competitive instincts, they have also found a way to let its community create authentic and passionate marketing material. As an added benefit, Binance has now separated its committed community into channels with specific interests in topics like coding or music. It can then target its messaging specifically towards people with those interests.
In the book Delivering Happiness, entrepreneur Tony Hsieh writes about how happy customers of his company Zappos were when their shipping was surprisingly upgraded for free. In addition to generate great feelings about the brand, the customers ended up telling their friends about the free upgrade, creating even more buzz for Zappos in the process. Unexpected gifts and benefits can go a long way towards creating a positive impression of a brand. Binance has used this type of marketing strategy by using 20% of its profit to offer users free trades and “buyback and burns”. Bold and generous marketing campaigns like this have created a lot of positive buzz and word of mouth. In one case, Binance even announced a surprise Lamborghini giveaway that created a lot of excitement among its fans.
One common theme of Binance’s marketing efforts is their focus on experiences. These experiences can range from creating a piece of music or a video promoting Binance to a sudden realization that a free trade has occured to voting on which tokens to list on Binance next. These experiences make the users actively participate in building the Binance brand and platform, giving them both a sense of ownership and a feeling of investment in the company’s success. In addition, Binance targets specific users with each of their marketing campaigns and crafts specific experiences that will appeal to those users. The result is a virtuous cycle in which users do more with Binance, which generates more revenue and can give its users more positive experiences, which only leads more users to do more on Binance.
Binance holds valuable lessons for everyone in digital marketing, both inside and outside the cryptocurrency space. All start-up companies can learn from Binance and leverage a sense of community, competitive spirit, exciting surprises, and meaningful experiences to achieve viral growth.
Types of Cryptocurrency Donors
With the launch of the Spring platform and a very successful Giving Tuesday campaign that has seen more than 190 Ether donated to charitable causes, here at WeTrust we have began to ask ourselves… Who are these cryptocurrency donors?!
Statistics show that 96% of Ethereum users are men and that 84% of MyEtherWallet holders are men, but these statistics do not answer “why do cryptocurrency users care?” or “why do they donate?”. Our research has shown that there are four different types of donors whose motivations for giving range from being more pragmatic to more socially conscious, and who hold an amount of cryptocurrency ranging from less than one Ether to large amounts. Let’s take a look at these four types of donors here. We hope that by sharing this research, we will be able to help organizations raise money for their causes.
- Generous Crazy Rich
The Generous Crazy Rich cryptocurrency donor is usually an early player in the cryptocurrency space who has seen significant gains with her or his token holdings. They have made a fortune that is more than what they can reasonably spend in a lifetime, and are interested in using some of that fortune to improve the world. They tend to think about social responsibility first and foremost when they donate, and they care deeply about the growth and prosperity of the blockchain ecosystem at large. In fact, as early adopters of the blockchain, they believe that it will replace many existing systems and lead to a more fair and efficient society in the process.
Quote from a Generous Crazy Rich cryptocurrency donor: “I have been in this space from the very beginning. I’ve earned enough money for my kids and grandchildren. Money does not matter. I want to do something for society.”
2. Tax-shy Crypto Whales
This type of donor usually holds less cryptocurrency wealth than the Generous Crazy Rich donor, but still has significant digital assets. Before becoming involved with cryptocurrency, they were already stock or bond investors who had concerns about their taxes. Often times, they had already been making donations to causes they cared about to offset the taxes on their traditional investment gains. Since they were making donations for tax purposes already, it made sense for them to continue to donate their cryptocurrency wealth to save on taxes. In the process, they can also support valuable causes that have personal importance to them. However, since the current options for donating in cryptocurrency are limited, WeTrust Spring is a valuable tool for these Tax-shy Crypto Whales.
Quote from a Tax-shy Crypto Whale donor: “I bought some Bitcoins in 2013. Since I have earned a lot, I need to deal with taxes. I donate because the tax is annoying and also because it makes my girlfriend happy.”
The Crypto-Utilitarian has either never donated to a non-profit organization before, or has donated rarely. They entered the cryptocurrency space seeking opportunities to grow their wealth, but have not made so much wealth in the space that they must be mindful of their taxes. These cryptocurrency holders are the hardest to convert into customers on a donations platform like Spring. That being said, they represent a large untapped market for non-profit organizations seeking new sources of donations, and tax incentives may motivate them to begin donating in crypto.
Quote from a Crypto-Utilitarian: “I became interested in crypto in 2014 because I saw the earning opportunity. I’ve never donated to any organization, but if I can save on tax easily, I would think about it.”
4. Considerate Crypto Lover
This type of donor cares deeply about the social contribution they can make with their cryptocurrency, but they do not hold a large amount of cryptocurrency. The impact of each of their donations is smaller than that of the crypto whales, but the accumulation of their donations will end up making a huge impact. These donors value every little thing they can do to make the world a better place, and often want to promote a positive and generous image of the cryptocurrency community.
Quote from a Considerate Crypto Lover: “I love crypto. I joined the space in 2015. I care about sustainability and the environment, but do not earn enough to make a generous donation.”
When building and marketing a cryptocurrency donations platform like Spring, it is important to understand the different segments of users and their motivations for donating. For each segment, there are different concerns that must be addressed in designing the product and specific channels that can be used to promote cryptocurrency donations.
Expanding WeTrust Spring
Announcing the addition of 10 new organizations to the Spring directory
On WeTrust Spring, we have begun compiling a master list of all open source and community-driven organizations that accept Ethereum for funding. Over the course of the next two weeks we will be posting the following additional organizations to spring.wetrust.io:
- Prysmatic Labs
- World Privacy Forum
- Democracy Earth
- Develop Africa
- Internet Archive
Coinciding with the imminent release of a groundbreaking evolution of Spring, called Challenges, the first two organizations (Prysmatic and Chainsafe) are teams focused on Ethereum 2.0 development. With their efforts toward scaling Ethereum, WeTrust’s mission to build innovative crowdfunding mechanisms atop Ethereum will be much more attainable.
Beyond Ethereum 2.0 development, the new batches of organizations added to Spring span the gamut of interests. Coin Center, for example, works to craft thoughtful policy on, and to educate Congress on the difficulties and promises of blockchain technology. Blender on the other hand, is a popular free and open source 3D graphics creator.
Into the realm of internet privacy, World Privacy Forum and Tails are organizations working diligently to fight for this cause. Protecting our digital identities and right to privacy has become more important than ever today. Whether by monitoring and protecting against data breaches, or keeping your cryptocurrency wallet safe, these organizations are making notable efforts toward protecting the human right to privacy:
Beyond privacy, each of these new organizations are fighting for a great variety causes, and we are proud to bring attention to their work in any way possible. For example RadicalXChange, which is a community of activists, artists, economists and academics seeking to craft new free market mechanisms to heal the political polarization of the world today. Influenced by the work of Glen Weyl, WeTrust has successfully experimented with a RadicalXChange-style mechanism called Liberal Radicalism, to drive donations to great causes in 2018. WeTrust is proud to highlight their mission.
Speaking of novel mechanisms to bridge political divides, Democracy Earth is another great technology nonprofit with the mission of building blockchain-based voting applications. Paired with Develop Africa’s robust work toward empowering African communities with IT education, solar power, mosquito nets, and school supplies, and Internet Archive’s efforts to protect and archive all of the world’s most vital information, WeTrust Spring is unveiling a true powerhouse of an expansion.
Check in soon as we release this batch of additions to the Spring directory, and while we prepare for the imminent release of Challenges. In the future of money, we believe that WeTrust can become the eminent list, or directory, of public cryptocurrency addresses. While bold, this can potentially become an important mission for the ecosystem.
WeTrust [TRST] - Ten Unique Stunts for Charity
For most people, promoting donations to a charity might involve dumping ice cold water on their bodies or running a race. But some people have gone above and beyond for the causes that they believe in, partaking in some truly unique and downright weird activities for charity. Read on to learn about ten unique stunts for charity.
Shaving Eyebrows for Polio
72 year old Si Burgher of Bloomfield, Indiana was known for his three inch long eyebrows — so long that he would brush them in the morning. But when he wanted to raise money for his local Rotary Club’s polio eradication campaign, Si decided to let people shave his eyebrows in exchange for donations. The first person to take a whack at Si’s eyebrows was his own wife, followed by many of his friends in the Rotary Club. All these people close to Si were very excited to cut away his eyebrows and give him a new look — all while supporting the fight against a debilitating disease. This unique and highly personal stunt managed to raise over $1,600 towards polio eradication, and left Si and his friends and family with some wonderful laughter and memories.
$140,000 Kiss for Charity
In 2009, Charlize Theron was offering a vacation to South Africa, tickets to the World Cup and a chance to meet Nelson Mandela as part of a charity auction. Disappointed that the bidding was stuck below $40,000, the movie star offered the highest bidder an additional incentive: the chance to give her an eight second kiss. When that wasn’t enough, she upped the duration of the kiss to twenty seconds, which was enough to secure a $140,000 bid. The funds went to the charity OneXOne, which is dedicated to improving the lives of children around the world by focusing on needs for water, health, education, play and nutrition. The lucky and generous donor who got to give Charlize Theron a smooch? A mysterious blonde woman who made sure to enjoy the full twenty seconds of tongue!
Lap Dances for the Needy
The Admiral Theater in Chicago is a strip club that hosts an annual Lap Dances for the Needy event each December. Patrons who donate toys for needy children receive free lap dances, and the event manages to bring in multiple carloads of donations each year. It’s certainly a unique incentive that’s managed to bring in lots of donations for an important and heartwarming cause!
Tasered for a Friend with Cancer
Sheriff Leon Lott of Richland County, South Carolina let himself be tased to raise money for a colleague who was fighting cancer. Lott showed he was willing to endure quite a bit of pain for his friend, letting himself get tased for 1 second for each $1,000 that was donated to the cause. He managed to raise $2,000, and in return, he bravely let himself be tased for a full 2 seconds. I think we could all use dedicated and caring co-workers like Sheriff Lott, and I’m sure my colleagues at WeTrust would happily let themselves be tased to help me… right, guys? … right? :)
Running 100 Marathons in 100 Days for Cancer
We’ve all heard of people running races for cancer, but Matthew Loddy of the UK took that to the next level. Inspired by a promise made to a friend who passed from cancer, Matthew ran 100 marathons in 100 days to bring attention to donations for cancer research. In the process, he ended up making three trips to the hospital — but it was all worth it in the end when he raised valuable funds for this important cause. The next year, he ran 30 marathons in 30 days and raised 100,000 pounds for the fight against cancer in the process. Today, Matthew continues to raise funds for the Teenage Cancer Trust through his organization, the Framework Foundation.
Waxing Pubic Hair for a Hospital
Joe Cooper of the United Kingdom decided to raise money for the Leicester Royal Infirmary by letting patrons of a local pub wax his pubic hair. Pub patrons were able to bid on the chance to rip wax strips off Joe’s body, with the winning bid donated to a local hospital. Unfortunately for Joe, the person ripping the wax off his body ended up tearing some skin off his thigh. Joe described the experience as “horrendous pain and bleeding”, and even required a trip to the hospital. At least his suffering wasn’t in vain; Joe’s stunt managed to raise $4,500 in donations to the local hospital. I’m sure he also developed quite a reputation around his local pub as a brave and generous man!
Wearing the Same Dress for an Entire Year
Starting in 2009, Sheena Matheiken wore the same dress for an entire year in an effort to raise funds for the Akanksha Foundation, which helps provide education for children in rural India. Sheena photographed herself wearing the same outfit each day, creating a new “look” daily through clever accessorizing. The project generated a lot of interest and raised much more than her initial goal of $100,000 in donations. Since then, she has started the Uniform Project, a movement of women pledging to wear the same dress for 365 days. The amount these women save by simplifying their wardrobe is donated to underprivileged children in India.
Enduring Justin Bieber’s Music to fund a Culture Center
A lot of people find Justin Bieber’s music exasperating. They’re so bothered by it, in fact, that they are willing to donate money to make his music stop. A few years ago, students at Evanston Township High School in Illinois were bombarded with Justin Bieber’s music between classes. The only way they could make the music stop was by donating money to BooCoo, a cultural center at the school. Students became so annoyed by the music that within three days, they had donated the full fundraising goal of $1,000. This “Stunt for Charity” was a bit unique in that it was almost like a reverse stunt: the act in question was bothersome to the students, and they donated to the charity to make the stunt end.
Shaving (and Mounting) a Mustache for Cancer
Nick Offerman, the American actor known for TV shows such as Parks and Recreation, is often associated with his trademark mustache. The mustache has become so famous that when Offerman wanted to raise funds for pediatric cancer, he offered to provide a lucky fan with the mustache at a charity auction. This went beyond simply shaving the mustache; Offerman also had the mustache reassembled, glued, and mounted on glass for the winning bidder. The copious amount of effort led to valuable funds being raised for the Because of Ezra foundation — and also led to some mysterious fan keeping Offerman’s glass encased mustache as a keepsake of their generosity.
Skydiving for MS and the Blind
Larry Ekstrom may be the coolest senior citizen ever. On his 70th birthday, the aerial enthusiast skydived 70 times to raise funds for Leader Dogs for the Blind. That’s after his 60th birthday, when he skydived 60 times to raise funds for multiple sclerosis, which his wife suffers from. There’s something undeniably cool about a septugenarian going skydiving 70 times — and the fact that he was doing it all for a good cause only makes him cooler!
There are countless reasons to donate to charities: it’s a great way to help the needy, to feel connected to a community that’s bigger than ourselves, and to feel good about improving the world around us. But sometimes, we donate to charities to see a funny, interesting, or exciting stunt happen — to kiss a celebrity, or see a kind hearted old man skydive or shave his eyebrows, or even to stop an annoying song from being played. Some of these stunts are bizarre and undeniably weird, but they were all done to benefit a worthy cause and the world is a better place because they happened.
Welcoming Blockchain Education Network, GraceAID, Songs of Love, Heifer International and Financially Clean
This week, we are happy to introduce five new organizations which are accepting Ethereum donations to the WeTrust Spring directory. We want to keep expanding the diversity of our platform by including organizations from a wide array of categories, continents, and impact.
As crypto-currencies become more and more prevalent and ultimately the future of money, we see Spring as being a “Yellowpage” directory of all reputable organizations, people, and open source projects.
The five organizations added this week are as follows:
Please check out the links to the organizations’ personal sites to learn more about what their missions are and how they are making this world a better place!
#1) Blockchain Education Network provides a community where students can collaborate, share their ideas, and foster a learning environment to further their understanding of the blockchain space. Education, quite possibly is the most important way to garner student’s interest and their acceptance of this new technology. Currently, the Blockchain Education Network is working on the BEN Playbook, the ultimate curriculum for people to learn about blockchain.
The BEN Playbook — First eight plays are live!
#2) Entirely run by volunteers, GraceAID (Greenwich Refugee Aid & Commerce Enterprise) aims to support refugees in France, Serbia, Greece, and Syria. They are hoping to raise 800–875 ETH for the costs to build and maintain an open source plugin that will provide impact measurement data for humanitarian aid distribution.
#3) Heifer International works with communities to end world hunger and poverty, while also providing care for the earth. They have projects in Africa, Asia, South America, and more locations around the world.
#4) As one of the first nonprofits to accept cryptocurrency donations all the way back in 2013, Songs of Love provides customized, original songs to uplift children and teens that currently face tough medical, physical, or emotional challenges. The goal for 2019 is to support 3,000 children. Your donation toSongs of Love (via Ethereum) gets matched 1 to 1 by Leon Cooperman (make your donation go further!).
#5) Financially Clean offers an interactive 12-week workshops to middle school, high school, and college students on how to manage, grow and protect their money based on the 5 key principles of C.L.E.A.N: CREDIT, LEARN TO LIVE WITHOUT, EDUCATION, ATTENTION TO DETAIL, NO SHAME IN YOUR GAME. Financial literacy is woefully neglected by public school system and such efforts can go a long way towards deterring a lifetime of debt and disadvantage.
Finally, in addition to all of these great causes, we have also added a new feature to search for causes. Each organization has up to three category tags and can be searched by using the drop down section. Now, you can search for your desired organization based on specific categories that you are looking to support. This feature will be critical as we greatly expand the variety of Causes featured.
Stay tuned as we continue to introduce new organizations every week, and as we build a directory of all organizations accepting cryptocurrency onspring.wetrust.io.