Apptrade Master Token Crowdsale Feb. 28th 2017




  • www.apptrade.io


    MASTER TOKEN CROWDSALE


    Click Here To Go To Early Bird Token Page


    STARTS: FEBRUARY 28, 2017 at 08.00 UTC ENDS: April 30, 2017


    App Developers

    Join a community where apps help each other grow.

    Apptrade brings diverse app developers together into a mutually beneficial arrangement.

    Go to Developers

    Sponsors

    Get access to the next Angry Birds before the eggs hatch.

     Sponsors earn cash flow from supporting  "app portfolios."  Sponsors get exclusive access to revenue sharing opportunities while diversifying risk.

    go to sponsors

    Welcome to the Apptrade’s master token sale powered by OpenLedger’s crowdfunding and digital branding solutions.
     
    OpenLedger
    & Ronny Boesing present Apptrade, “ the stock market of apps “
    platform.  More specifically an app portfolio marketplace.  Each portfolio is a crowdfunded campaign featuring a group of apps, backing a shared reserve.


    PROFITS OVER PERKS.
    Tokens are an ideal medium for carrying out app portfolio profit sharing.
    Since
    Apptrade is a platform that asks users to raise capital using tokens,
     it was only natural that the platform itself would have a master token
    that serves as a clean and transparent way to gain support from the
    public.
    Tokens simplifies funding compared to traditional outlets. At
    the same time offering an opportunity to “share the wealth” from the
    earnings of all potential app portfolios.

    Apptrade is pledging  10% of all potential reserves to the APPX master  token.

    How we distribute our token revenue internally:

    OpenLedger
    is helping startups like Apptrade, to reach their goals, and at the
    same time making sure all master token holders are given real-time
    updates that reinforce their ever growing trust in a project.
     
    OpenLedger is making sure that protocol and payments are done in strict accordance with published milestones.

    WHAT IS OpenLedger
    OpenLedger
    started out as a decentralized exchange. It has now become  a
     decentralized conglomerate and has developed many businesses supported
    by recently revamped cryptocurrency exchange CCEDK.
    OpenLedger is a
    startup crowdfunding service provider, information exchange and ITO
    access point open to the public so anyone can participate in “deals of
    the future”. For the first time crypto speculators of the world have the
    ability to get in front of the all the “professional”, “smart” money
    and reap the rewards that are usually reserved for a privileged few.

    Apptrade LLC and OpenLedger ApS Relationship
    With
     regards to the APPX master token crowdsale and future rounds of
    funding OpenLedger ApS is the beneficiary of all funds, and will be
    releasing funds to their Apptrade project according to set milestones in
    accordance with platform user growth and total portfolio valuation Part
    of the early milestones is to create company in Denmark by the name
    OpenLedger's Apptrade ApS with the main shareholder being AppTrade LLC
    and a smaller part being OpenLedger ApS to be the official entity for
    all future Apptrade operations. All future revenues and dividends
    related to these portfolios will be distributed to the master token
    holders by OpenLedger ApS in cooperation with Openledgers' Apptrade ApS.

    Before explaining our master token sale, let’s get into the details about Apptrade :

    APPTRADE FOR USERS

    What Will Apptrade Let Users Do?
    Buy
    and trade digital royalties on the blockchain.  Dividends from digital
    app revenues are the highlight of Apptrade’s portfolio marketplace.

    Instead of browsing single projects often rewarded with a perk, get profits from a group of digital based projects.
     
    Each
    app portfolio is a profit sharing open market. Token offerings without
    the equity, without ownership in companies and the burden of
    development. App portfolios are collections of raw digital goods.
    Multiple projects per “campaign.” Each pitching in profits to power
    their portfolio’s token reserve.
     
    With blockchain smart contracts
    and a decentralized exchange, app publishers can create their own
    “mutual funds” and raise capital without involving equity. App
    publishers share a digital reserve, if one app fails the others may
    balance out.  Used as collateral, each portfolio’s reserve sells its own
    supply of tokens.

    Anyone holding a portfolio token would be tied into a profit sharing mechanism controlled by a DAPP.

    APPTRADE FOR DIGITAL BUSINESS

    For
    app publishers its crowdfunding on a blockchain. Full service platform
    that will run on the Bitshares decentralized exchange. A group of apps
    may self organize into app portfolios, participating in a collaborative
    funding and distribution model for raising funds.

     
    TO
    RAISE CAPITAL EACH APP CONTRIBUTES A PORTION OF ITS EARNINGS INTO A
    SHARED DIGITAL RESERVE. SPONSORS BUY DIGITAL TOKENS BACKED BY REVENUE
    POOLED FROM DIGITAL GOODS.

    CHALLENGES FOR APP MAKERS:
    Too much competition for the exposure of apps (Click here for article)
    ●      Ad networks cater to the top 1% of developers.
    ●      Many developers have no UA strategy.
      

    SOLUTION:
    Collaborative funding and marketing. By “app linking” Apptrade
     connects apps that share a portfolio. Helping publishers compete as a
    group. Ultimately apps have a listing for their exits.

    How Do App Developers Benefit?
    1. Increased exposure. Cross marketing within a portfolio of apps.
    2. Collaborative funding goes towards app’s monetization and distribution.
    3. After apps grow in a portfolio, they’ll have a chance to get acquired.

    Requirements For Listing An App
    ●     Agree to an exclusive 24 month distributors license and broker agreement
    ●     Contribute a percentage of monthly revenue ** ( tier)
    ●     Link to the other apps. Participate in cross marketing efforts.
     
    *Percentage is on a tier. The monthly contribution decreases
     as the value of the app exceeds the original listing value.

    APPTRADE FOR SPONSORS/TOKEN HOLDERS

    “Test drive” a group of ideas before committing to an acquisition.
    Sponsors profit from a range of apps without owning the apps.

     NOTE: There is a distinction between portfolio tokens holders that we describe as “sponsors”and the master token APPX.  

    Sponsors
    are portfolio token holders who are different from the MASTER token
    holders. We will be growing our portfolios marketplace after raising
    funds through our initial APPX token sale.

    FINDING THE RIGHT APP PROJECT TO SUPPORT IS DIFFICULT:
    Supporting a group of apps might reduce risk over single projects at a time.
    ●     The 1 in 10 success rate still stands true for apps.
    ●     App developments costs are high.  

     
    SOLUTION:
    App portfolios and the blockchain. Risk is diversified across a
     portfolio of apps and other digital goods. Improved environments for
    trade with less friction between participants.

    Target Market For App Portfolios And Virtual Goods  
    Investment banks, structured settlement firms, factoring firms, gold companies, REITS and sovereign funds.

    An Exit Strategy For Apps
     Major
    tech and media companies : Alphabet, Facebook, Electronic Arts, Sony,
    Disney. These firms don't have the time to scale original developments.
    So they shop sourcecode marketplaces in search of low cost prototypes to
    acquire.

    Trust Must Scale
    To achieve this initial trust on the platform, Apptrade facilitates the connection between makers and their sponsors.

    ●     Universal design for the app portfolio tokens.
    ●      In keeping with regulation, compliant ready smart contracts have the key features needed to operate a legitimate market.

        Apptrade gradually rolls out the supply of  tokens for sale, giving
    each portfolio market a chance to raise capital as their portfolio
    inventory demands.

     
    Track the performance of app portfolios on a private dashboard that can  be viewed with a login.

    ●     See fiscal trajectory of each portfolio.
    ●     Data reflects portfolio’s market activity from OpenLedger.
    ●    See individual app analytics.

    Apptrade Business Model
    ●     Apptrade will earn a fee when portfolios raise capital.
    ●     Apptrade earns a fee when we broker the sale of an app brand.
      

    Now let's get back to our master token APPX

    Post Token Sale Objectives

    Stage 1 - SUSTAINABILITY

     
    May
    2017 Building platform on boarding participants and attracting market
    influencers that will try app portfolios as an allocation.

    Stage 2 - GROWTH

     
    Anybody
    can take part in singling out the best performers within flagship
    portfolios before Q2 of 2018. Share data to coordinate their promotional
    willpower in the direction of apps showing signs of virality.
    Consolidate funding towards the chosen few, that might sustain the rest.
     
    Analytics include gathering sentiment, via polling and raw statistical information on the performance of apps.
     
    Accelerated promotions with legitimate worldwide campaigns.
    Translation of all campaign materials.

     
    Stage 3 - SEMI- AUTONOMY

    Once
    an app is proven itself on the platform, contributing to accelerating
    the app broker program. Ultimately, adding more apps and liquidity to
    Apptrade.io. We invite others to explore this opportunity with us.

    MASTER TOKEN DISBURSEMENT OF PARTICIPATING REVENUE
    All
    revenue payments will be made by OpenLedger and will be to registered
    owners of APPX tokens on the anniversary date of the closing of the ITO.
       

    Goal : $2 Million USD
    with a Minimum Threshold: $1 Million USD
    With a $5 MILLION USD CAP

    Funds
    raised from APPX token revenue is for platform development and business
    administration. App portfolios will raise the majority of their funds
    with their own token reserves.

     One app going viral on the
    platform activates the “rising tide” principle. When this event occurs
    our promotional bounties will receive more engagement.

    TOKEN SALES REFUND
    If
    the minimum amount of $1 million USD is not raised, then all funds will
    be returned. The fundraising will be capped at $5 million USD. This
    will be determined at the end of master token sale.

    DISBURSEMENT OF FUNDS - BTC ESCROW
    All
    funds in bitcoin will be dispersed according to the milestone timeline
    and be administered by BraveNewCoin using a multi signature wallet
    administered by three people or companies. Ronny Boesing, CEO
    OpenLedger, Ronald Kramer, Chairman Bitshares Foundation and
    BraveNewCoin (BNC) as lead Escrow Agent.

    OPENLEDGER DEX and OPENLEDGER APS:
    Apptrade
    has the backing and support of Ronny Boesing, owner of  OpenLedger ApS,
    a company registered in Denmark, part of EU. OpenLedger has the
    marketplace for smartcoin creation also named the DEX or the
    decentralized exchange.
     
    Apptrade is partnering with the
    decentralised conglomerate OpenLedger DC with the registered company
    OpenLedger ApS as base. The Apptrade portfolio marketplace exists as a
    series of master accounts on the OpenLedger DC.  Openledger will create
    these accounts that will be issuing the first series  of portfolio
    offerings.

    APPX TOKEN SALE GOAL:

        Upon securing institutional support or lead investor, market makers
    will help provide the initial liquidity to power the momentum of the
    APPX master token sale. Private funding combine with a token sale will
    satisfy our development goals.
     
    ●     Apptrade becomes an
    association for app brokerage houses. Setting guidelines and best
    practices for app portfolio management. As each portfolio meets a
    minimal standard of quality that is outlined in our welcome packets.
     

        Apptrade is standardizing decentralized funding using turnkey
    blockchain-assets and inventing an alternative asset in the process.

    TRADABILITY OF THE APPX MASTER COIN
    All
    APPX coins will be tradeable one year after the first day the ITO
    concludes. 100 million APPX coins will be made available for purchase
    within the first year.

    The master tokens will be dropped on the
    accounts one year after the launch of the platform. The APPX tokens
    would be “dropped” onto all account holders of the temporary token
    called WARRANT.APPX. This includes distributing revenues, paid in
    bitcoin (listed as the asset OPEN.BTC on OpenLedger),
    that may have accrued leading up to the first token drop. Dividends
    will be paid quarterly thereafter in bitcoin as well. All activities
    related to the master token is handled by Danish OpenLedger ApS acting as custodian for the tokens as well as all revenues and dividend payouts.
     
    Each
    tier is a goal and those that contribute within these tiers get special
    bonuses. A temporary token called WARRANT.APPX will be sent to every
    participant on the first day of Tier 2, which will be the time also that
    the project will have reached its minimum goal of 1 million USD.

    Special BONUS offer
    A special added bonus in the form of an OBITS.WARRANT
    s offered to all sponsors, participating within the goal of 5 million
    USD. All participants will also receive this OBITS.WARRANT equivalent to
    the amount sponsored in USD value..

    This warrant will alllow
    you to buy the official token of OpenLedger at any given time in 2017 at
    the fixed price of 1 OBITS.WARRANT = 0,16 USD per OBITS.

    FOUNDERS LIQUIDITY
    Apptrade’s APPX master token is not a representation of Apptrade LLC market cap.
    Apptrade will utilize the token revenue to integrate the blockchain with the platform in progress.

    Early bird token page  

    Frequently Asked Questions

    LATEST NEWS ABOUT APPTRADE:

    Apptrade is about to Disrupt the App Economy with Blockchains and Billions

    Bitcoin IRA: Initiating Coverage of APPX (Apptrade)

    APPTRADE MEDIA LINKS:

    OPENLEDGER DEX and APPTRADE TO BRING VALUE TO NEW MARKETS WITH REGULATION COMPATABLIE DIGITAL ASSETS

    FORBES- APPTRADE’S 'STOCK MARKET OF APPS' LURES  CROWDFUND INVESTORS

    NO APP IS AN ISLAND

    APP NEWS:

    SMARTPHONES GROWING

    WORLDWIDE WIDE APP REVENUES.

    BOUNTIES
    A
    percentage of the APPX is reserved for early-stage marketing and bounty
    campaigns which will be distributed to everyone who contributes to the
    Apptrade launch before and during the token sale.
    We offer bounties for: translations and forum moderation,
    Bitcointalk signatures: information coming soon

    We are looking for translators:
    German
    Spanish
    French
    Greek
    Nederlands
    Korean
    Chinese
    Japanese

    SOCIAL MEDIA LINKS
    (we’re new, help us grow)

    Twitter: @theapptrade
    Instagram: @theapptrade
    Steemit: @apptrade
    Telegram : @apptrade

    Core Team
    Daniel Pineda, CEO
    Jeffrey Meyers, CFO
    Alex Tchaikovsky, COO

    Advisor
    Ronny Boesing, OpenLedger ITO Team

    Development Team
    Brian Lemster, Technology Advisor - Halcyon
    Christefano Reyes, Tech Advisor
    America Lopez, Blockchain Developer - Cybercode Twins

    Apptrade
    intends to bring the mainstream financial community to the world of
    trading asset backed tokens. Providing a digestible context for
    wholesale and retail speculators.

     
    Given most cryptocurrency
    values are tied to a core coin that is dependent on mass usership of the
    blockchain. Our app portfolio tokens will have the potential to explode
    in value without requiring large numbers of user adoption. If an app
    under our 2 year agreement goes viral and increases their monthly
    contributions, the entire portfolio may buzz with activity.
    Suddenly an unknown portfolio token's reserve may become a great fortune for an obscure group of participants.

    APP PORTFOLIO FAQ

    How do App Portfolios work?

            Each app portfolio creates and stores a supply of digital tokens in a shared reserve.  Each app contributes a portion of earnings into this digital reserve. App portfolios distribute value from this reserve as digital tokens on the  OpenLedger decentralized exchange(DEX).

            Sponsors may buy portfolio tokens. Earnings from the portfolio’s digital reserve are valued as market pegged assets called Smartcoins. App portfolio tokens are tradeable on OpenLedger’s DEX marketplaces. In essence, Apptrade is pooling royalty streams on a transparent exchange. 

    Who decides which apps get funded?

            It's all performance based. Through a private dashboard each participant will see the monetary path of their portfolio, alongside each app’s analytics. With this data, users can make the best decisions when it comes to selecting app portfolios. Apptrade appoints internal financial analysts and mobile analytics professionals that oversee the performance of all app portfolios. 

    How do you screen apps for quality? 

            Since Apple, Google, and most app stores perform quality assurance, we’ll let each portfolio take an internal poll to determine which apps will be included in their group. Apptrade’s mobile app professionals will work with portfolios to screen apps for quality, value, and potential.

    How long does a portfolio listing last? 

    Publishers may join a portfolio for a 2 year term. We anticipate that by the time your term expires you will have:

    A.) Received increased exposure via cross-marketing with a group of up to 50-100 digital brands. 

    B.) Raised capital  for continued development and promotional endeavors. 

    Everything else is up to how well each app developer utilizes their resources within a portfolio. With added transparency and analytics apps can  join forces and share a digital budget.

    What is the difference between Apptrade and other digital goods listing sites? 

    There are two distinct differences:

    • Apptrade’s hallmark is raising capital using blockchain tokens to fund app development. Holders of these tokens can trade them for other crypto currencies such as Bitcoin or Ether. 
    • Apptrade's marketplace brings together content creators to work together to gain exposure. 

    Can I sponsor more than one portfolio?

            There are no restrictions on how many portfolios you may sponsor. However, portfolios are unaffiliated with one another. Traffic is contained within their respective portfolio ecosystems.

    How do you categorize apps? 

    Virtual Good Category -  Mobile, console, indie games, virtual reality assets, on demand apps, music, or digital movies ebooks, information product streams.  

    Genres -  Social, games, educational, experiential, open world, dating, racing, lifestyle, health,  real time strategies, 

    Class - Scope of services or scope of labor required to maintain app. 

    App portfolios generate revenue from: 

    • Download revenue.
    • In app purchases.
    • Ad revenue from mobile ad networks.
    • Brand licensing.
    • Asset or source code sales.
    • Cross app promotions and advertisements.

    What do app portfolios do with revenue raised from token sales? 

    A.) Recruit more app publishers to join portfolios on our exchange. 

    B.) App flipping: buy and sell app source codes to build inventory and value. 

    C.) Fund existing apps. Giving app developers resources to continue their growth. 

     

    BITSHARES TOKENS FAQ

    What is a blockchain?  

            A public digital ledger, updated and secured by a non central peer to peer network.  For simplicity, a distributed network that is not own by any single institution. Much like the distributed nature of the internet, willing participants use their computational resources to verify transactions. Otherwise known as producing "blocks' of transactions. This change occurs as an update of the history of all transactions on the network.  A master public ledger. This “internet of value” is available anywhere in the world from any computer. 

    What is the structure of an app portfolio’s reserve? 

            Each portfolio has a digital reserve which is backed by raw cash flow.  For those in the "know' each portfolio is a decentralized autonomous entity; a shared digital escrow controlled by a smart contract. Each portfolio features a supply of tokens that are linked to digital royalty streams. Apptrade is not selling shares, memberships, or instruments of debt. Digital tokens are used to payout dividends collected by account receivables that will be secured by accounts on the DEX. 

            Apptrade portfolio reserves are programmed to automatically execute the terms of a contract. Rules of an agreement are programmatic business models or fee structures that can be written in code and maintained by a secure and open network. 

    What makes this system secure? 

            A decentralized environment removes counter-party and custodial risk. Bitshares is a decentralized exchange that has KYC compliance permissions built into the framework of the platform. This saves costs on compliance and security as the paper trail and identity of any account can be verified on the Bitshares blockchain explorer. The terms of contracts, and their respective algorithms in action, can be checked as the Bitshares documentation is opensource.  

    How long is the term for holding portfolio tokens?

            Forever. Sponsors can redeem the value of their portfolio tokens one year after purchase. Apptrade portfolios will need this time to build value. Stable liquidity gives app publishers time to utilise funds for development and promotions. All portfolio tokens thereafter will be tradable at anytime. Portfolio reserves will pay token holders every month from their respective portfolio reserves.  New apps are constant added and the portfolios goal is to maintain it's growth.  

    Is this legal? 

            Bitshares Smart Contracts are inherently compliant ready. The regulations for issuing digital assets are baked into the Bitshares protocol. Rules and terms of a contract can be seen by the public. This adds more layers of transparency that ensures that the token side of the platform is regulation ready.  

    Compliance Features

    1. The ability for creators to seize tokens. 

    2. Holders have recourse through the token’s fungibility.   

    3. Creators may restrict trading on their tokens.

    4. A whitelist of accounts must be maintained by creators as is required by KYC and AML laws for token creation.

    In total there are 3 layers of compliance present; one at the level of the code, then at the level of OpenLedger's KYC ID validation, and finally Apptrade’s own due diligence of verifying token buyers and app publishers upon their enrollment.

    How do we screen sponsors? 

            Apptrade operates in a compliance friendly environment. We identify and vet all participants in Apptrade’s app portfolio marketplace.  In keeping with KYC and AML validations, Apptrade requires participants to be vetted in order to become a sponsor or app broker. 

    How can token holders rely on price stability?

            We can’t enforce how token holders store their wealth.  However, we can inform users that account value can be stored in price controlled cryptocurrencies. The Bitshares platform has solved this issue of price stability through a feature called SmartCoins. One example is the Bit.USD, which is pegged against the price of the dollar.  Bit.USD is less volatile than most cryptocurrencies and can be used to stabilize customer accounts, if customers choose.

    What if publishers raise capital or sell apps outside of the Apptrade platform? 

            The revenue from selling tokens does not create dilution within corporate shareholdings as tokens are not instruments of debt.  Creating a decentralized app is best classified as a company product that has costs to develop and maintain. 

    Is this equity crowdfunding? 

            No. This business model is a branch of open innovation. The public can influence some aspects of production and marketing. In Apptrade's use case it’s a consortium of publishers that self organize around one offering where no debt or equity is exchanged. Each portfolio’s buy back program is part of a for profit model where sponsors earn revenue from the app portfolio's they support. 

    Is Apptrade a broker dealer? 

            Apptrade is not a broker dealer and is not licensed as a securities broker dealer or investment advisor and does not act as such.  Though Apptrade consults with securities professionals as advisors and managers, which are registered as securities professionals, Apptrade remains an objective facilitator of activities on the app portfolio marketplace.  Apptrade is paid a fee by the marketplace whenever tokens are sold or traded. Apptrade managers and brokers are rewarded when app portfolio reserves increase their cashflow.  

    Does Apptrade use sponsor capital for investing in cryptocurrency?

            No. We acknowledge cryptocurrencies as a branch of digital goods. However, due to the volatile nature of most cryptocurrencies we are excluding them from app portfolios. We only use price pegged Smart coins to store and pay out app portfolio earnings. Capital raised is for growing apps. Token revenues are not used for speculating cryptocurrencies. 

    Can I customize my own token? 

            Apptrade has a standard of quality that it maintains for all the apps listed on its app portfolio exchange. If a brand wants to issue a market for a singular project, listed separately from app portfolios,  we encourage apps to meet our requirements for a custom listing. 

    How do we valuate apps? 

            Apptrade justifies its prices with app analytics published on the site. The general price of the app is different from the price of a token. But to determine the app's monthly cash flow, a different metric is used for determining the app’s gross value.

    Sponsor dashboards will feature 4 key data points:

    1. Projected monetary value of portfolio.

    2. 6 months of trailing cash flow.

    3. Number of users in portfolio.

    4. Value of development.

    The monthly average values are determined by real world data. The total value of the portfolio is based on the collective value of the individual apps. 

    Why did you choose the OpenLedger asset exchange?

            OpenLedger has built the marketplace for SmartCoin creation. With the security and transparency of the OpenLedger, Apptrade can fully embrace this new form of collaborative marketing. 

    Can I invest directly into Apptrade the company? 

            Apptrade is launching an token sale to raise funds for further development and marketing for itself and the apps that join the platform. Apptrade will launch a master token for pre-investors & ITO participants, which will represent and receive 10% of the entire marketplace's future earnings. This master token does not represent equity in Apptrade.  Payout for master token holders begins one year after purchase.

     

    DISCLAIMERS: 

            Apptrade introduces sponsors to app portfolios as “for profit” vehicles. Sponsors must conduct their own due diligence and seek out advice from their own financial, legal, and business advisors.  Apptrade does not render legal or business advice and makes no representations of any kind regarding the potential purchasing of User Issued Assets (also known as tokens) or the entities seeking capital via collaborative funding  and token offerings. 

             Apptrade is not a broker-dealer and is not licensed as a securities broker or dealer or investment advisor and does not act as such. For more details regarding SmartContracts and SmartCoins, click here. Even though Apptrade consults with securities professionals as advisors who are registered as securities brokers, Apptrade is only an objective facilitator of activities on the app portfolio marketplace. 

            Apptrade is the source of this content. Virtual currency is not legal tender, is not backed by the government, and accounts and value balances are not subject to FDIC and other consumer protections. This FAQ is for informational purposes only. The information does not constitute investment advice or an offer to invest.



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