Synereo-A Liberated Network is Born

  • TL;DR: Next week, Synereo will officially announce the first application of the Attention Economy Layer (AEL) toolkit, employing real AMPs and distributed storage technology to establish a decentralized content market on top of existing Internet services. This post seeks to explain the context in which the AEL is deployed.


    As our long-time followers know, Synereo’s primary mission is placing the value generated by Internet denizens in their own hands. In the long term, our vision entails assigning full ownership and control of social networks to users themselves, on a technologically-decentralized platform. The race towards decentralized infrastructures, however, as important as it undoubtedly is, is meant to serve a higher goal; for Synereo and its community, decentralization is first and foremost a means to create a liberated, freer and fairer internet.

    To achieve this goal, Synereo has designed a three stage roadmap, whose first step is the decentralization of the way User Generated Content (UGC) is published, distributed and monetized. We believe that UGC is the cornerstone of a future P2P media market, and for it to flourish and compete with existing outlets, a new and fairer UGC business model has to be established – one that empowers independent journalists, artists, and bloggers, rather than the platforms tucked between them and their audiences.

    With our first release, Synereo establishes a new, decentralized Internet Meta-Layer – the Attention Economy Layer (AEL) – on top of the existing, centralized content and distribution markets.

    This layer allows content creators to monetize their works without them having to rely on, and pay exorbitant fees to, the centralized entities their content resides in – while also compensating curators for their work in distributing content to areas of the net where it is appreciated. With this, the economic ground to finance independent, original content will be laid on top of the existing landscape; sparking ingenuity and helping consumers find what they need, when they need it, by virtue of a new economy that provides incentives to industrious curators.    

    Before elaborating on the nature of the AEL below, and to better understand the model brought forward here, we want to take a moment to further analyze the current UGC landscape and how Synereo’s proposed Attention Economy Layer purports to augment it.  

    The UGC Landscape

    The UGC lifecycle comprises three main actors: content creators, publishing original videos, music, pictures and texts; curators, identifying high quality content and matching it with appropriate audiences; and consumers, who like all of us, turn to the Internet for entertainment, education and research.

    Confined Attention Economy

    These three actors – content creators, curators and consumers – engage in a Confined Attention Economy, mostly contained inside two Arenas: The Content Hub Arena (CHA) and the Content Distribution Arena (CDA).  

    first round of user tests successfully completed, the circle of alpha test users is currently being expanded.

    The next iteration of Synereo’s product will soon reach MVP status and be released to a wider audience as a closed beta. We will unveil this product next week, including a first glimpse of its UI, utility and projected release dates.

    Until then, you should know that even while in Beta, Synereo’s Liberated AEL will already employ real AMPs which you can use to Amplify content, reward creators, and cut a profit from successful acts of curation. On the technological distribution front, we have user identities stored on a decentralized network, with the social graph implemented similarly as the next step.

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